Love Crossover Men'S Underwear &Nbsp; Sales Are Close To 300 Million Yuan.

Women's underwear brands are familiar to many people, yet few are known about men's underwear.

Nowadays, some local underwear enterprises try to invade the men's closet, and the adoring company is one of the cultivator.

The initial idea of the love crossing is derived from the sharing and expansion of channels.

Dong Jie is

Love now

However, the development of men's underwear can hardly reproduce women's underwear.

Men's underwear market is small brand. Most men's underwear goes on the supermarket route. Consumers generally accept the price at 10~20 yuan.

Only a few foreign brands, such as Germany's Shu Ya and the British rich, are welcomed by some elites.

Because of the difficulty in competing with small brands in price, the men of love initially set the high end.

The price ranges from 100 yuan to several hundred yuan, and sales channels are chosen in high-end stores and exclusive stores, such as Seth and Yansha in Beijing.

The designer will also set a theme every quarter and choose according to the theme.

At the same time, the core of product positioning is "comfort", and a key factor affecting comfort is fabric technology.

The pformation from OEM to self brand brand has made great efforts in brand management, but has not made great efforts in fabric production. However, joint venture has given an opportunity for learning.