Clothing Sales Terminal Fitting Room Survey

The wind whistled at the old age to welcome the new year.

Women's clothing rooms are bustling before fitting rooms.

Laughing and dressing up for "drama"

It is found that the dressing rooms of women's clothing in the shopping mall can be roughly divided into three categories: the first category is a large brand store with only one curtain door and no safety latch fitting room. The fitting room is very large, which can accommodate four or five customers while trying on clothes at the same time, but the safety is poor. The second category is only two fitting rooms in the women's clothing store, such a fitting room can only accommodate one consumer. The outer door is blocked by the door or curtain, and the safety performance is in the middle. The third category is a wide range of fitting rooms in the women's clothing store, where there are four to five independent fitting rooms, and the door is usually obstructing and the safety is the best. The reporters visited the fitting rooms of many shopping malls in Beijing.

The clothing brands with the first class fitting rooms are mostly girls or leisure brands. The characteristics of these brands are that the price is cheaper than other clothing prices in the market, and there are more people in the store, and more consumers are required to try out clothes.

The reporter stood ten minutes before the fitting room of a girl's brand, and more than 10 female consumers came to try it on, while the shopping guide at the door of the fitting room opened the curtain door to let consumers enter.

"Such a fitting room is too simple, and can not do any security and privacy protection. The dressing room is very heavy, and a lot of people try out clothes together, so I really have no desire to buy this brand."

A 20 year old young female consumer walked out of such a fitting room and walked away without looking back.

In subsequent interviews with many consumers, almost all consumers believed that such a fitting room was a failure in the shopping mall, "being peeked", "unsafe placement of property", "heavy flavor" and "crowded" became the complaints of such fitting rooms.

Clothing brands with second types of fitting rooms occupy the majority of the shopping malls, most of which are positioned in the middle and high grade brands, the price is relatively high, and the number of consumers in the store is relatively small.

This kind of fitting room is equipped with wall hooks, back chairs or soft seats, and high heels for fitting. Some brands also have large mirrors.

Such an internal environment makes most consumers satisfied, but if we catch up with the weekend or hot shopping season, there will be consumers queuing outside the fitting room.

The third types of fitting rooms are mostly found in fashion brand shops.

This clothing brand has a fixed consumer group, and at the same time, because of the large number of styles, the trial participants are coming.

Usually there is only one stool in this fitting room. No other details are set up. It is hoped that customers will come out immediately after trying out, so that other consumers can continue to try them on.

But this situation has not affected the mood of many female consumers.

In the survey of 91 female consumers, 73.68% of the women said they would try two to five times of clothing every time in the shopping mall, while only 19.74% of those who tried it only, 5.26% and 1.32% for six to ten times and ten times, respectively.

"I try and I like", which obviously became the heart of many "clothes maniac".

And so many fitting times also lead to longer shopping hours.

75.34% of the women said that the test clothes would last for more than half an hour or less, and 16.88% of the women thought they needed half an hour of fitting time, while that of women who had tried out for more than one hour, less than two hours and two hours also accounted for 3.96% and 3.82% respectively.

"Try clothes just to see what looks good on you.

So I have to look back and forth in front of the mirror, the front, the side, the back, the shoulders, the waist and the buttocks. There are too many factors to consider. "

Many women say so, and others say that if there is a mirror in the fitting room, they will automatically extend the fitting time.

They will not consider whether someone is waiting for you outside, they will only consider whether they are beautiful after trying them out.

Men are also beautiful.

The number of fitting is closely related to women.

Compared with the uneven fitting room in women's clothing store, the fitting room of men's clothing store is more characterized by calm and restrained.

Each shop has only one or two fitting rooms, clean and tidy, without any fancy decoration.

But this does not mean that men do not like to try clothes.

After a survey of 41 male consumers, the reporter was surprised to find that 60.98% of male consumers tried two to five costumes in a shopping mall. 34.14% of men tried to wear clothes once, but men who tried six to ten times accounted for 4.88%.

It seems that dressing rooms are not exclusive to female consumers, and men are also "smug", while styles and styles of clothing will affect the appearance of men.

But in total time, men are obviously not as fond of procrastination as women.

85% of men said they would finish fitting in half an hour. Only 7.50% of men said dressing time was more than half an hour and less than one hour, while men accounted for 5% and 2.50% more than one hour, less than two hours and two hours or more.

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Men and women shopping wishes differ

Different preferences affect the psychology of trying on.

The survey shows that men and women have different desires for shopping.

78.95% of the women said they needed to buy clothes for the season or discount clothing, and the proportion of men was up to 92.68%. 13.16% of the women said they tried to buy clothes for some occasions, while male consumers dropped to 4.88%. Because of the boredom of friends trying to wear and the women who tried to wear and only wanted to try on and did not want to buy, they accounted for 2.63% and 5.26%, while most of the men thought it was a waste of time and only 2.44% of those who agreed.

Obviously, the discount sale in new spring has aroused the desire of shopping between male and female consumers, and the gathering of friends on New Year's day and Spring Festival falls into the category of "some occasion". The curtain opening of this fitting war has also predicted the start of the first wave of competition for the clothing brand this year.

Most women have dreams of beautiful costumes, and this dream has been most popular in the youth.

"I like fashion costumes best. I will try them on as long as I see the fashion of big heat and clothes with lantern sleeves and cloaks.

I don't care how crowded the fitting is. I'll try it on. "

In a brand shop, a fashionable lady dropped this sentence and went into the fitting room, while her boyfriend could only wait outside the door, but the female consumers who had the same mentality with the lady were also few.

The survey found that 83.13% of women like to try on jackets, 14.28% of women like to try on skirts, while consumers who try on trousers and leather shoes are only 1.29%.

At the same time, women who like to try on fashionable clothing are 48.05%; 27.28% of women who like to try on casual clothes, 23.38% of women who like ladies wear, only 1.29% of women like to try on other strange clothes.

At this point, men and women show a little difference.

85.37% of men said they liked to try on jackets; 12.19% of men preferred to try on trousers; 2.44% of men who tried to wear leather shoes.

For those who like to try on clothes, 51.22% of men choose leisure, 24.39% of men choose suits, 21.95% of men choose fashion, and 2.44% of men choose strange styles.

The different preferences of men and women on clothing also directly affect the decision-making of businessmen in setting up fitting rooms. This "mysterious" world shows different "gestures" in each brand store.

The number of try out is not directly proportional to purchase.

The heating room of the fitting room is cold and clear.

"Trying to buy it? Try it on will satisfy my love psychology, and buying it is another matter."

Consumer Xiao Liu said after going out of a women's clothing brand shop. Before that, she tried on five clothes in this shop, a guide Miss served her for forty minutes, and finally did not sell a dress.

Such consumers are also rare in shopping malls, and both men and women show an astonishing proportions.

They are not just trying to buy "buy tyrants". They are mostly middle class consumers.

According to the survey, 66.24% of consumers try to buy two to five clothes, but only 24.68% of those who try it on, and the remaining proportion is tried by six to ten or more to buy one.

What kind of reasons do these consumers refuse to buy? 37.66% of the people will say that the style is not good and wear it to be fat. 24.68% people will say that the size is not suitable; 20.79% of the people say that they are not good match with other clothes; 6.49% think the price is too high; the consumers who think the color is not good and the friends do not say good-looking are 5.18%.

In the interview, many shopping guide members also complained: "every customer is our" God ", we all use the greatest enthusiasm to receive them.

But when you have worked for dozens of minutes and you get nothing at all, the taste is really bad.

One day, standing down and stiff legs, watching so many people in the fitting room, our hearts were helpless.