South Beauty Zhang Lan: I Am A Commercial Artist.

Editor's note:

She was a group of people who had caught up with the tide earlier. In order to achieve the goal of 20 thousand dollars in the first pot of gold, she said she had "sped on overseas" by any means. She was still a star entrepreneur, and she was among the Forbes rich list by virtue of her own restaurant giant.

She said she did not like being called a strong woman, but she was willing to be a "strong woman". Frustration and failure did not exist in her life dictionary. She said she was an optimistic "sunny" figure.

When choosing whether to be an entrepreneur or an artist, she did not hesitate to choose the latter.

She said she liked it better in her bones.

She is Zhang Lan, a catering giant.

The following is a summary of Zhang Lan's viewpoint.

I am a commercial artist.

(my trait is) fashion, classic, taste, is an artist, a commercial artist.

I think business is rational. Art is free, unlimited imagination, and creative.

I feel that as a brand, it can create gold value brand value, which is not that you advertise, but that your brand is rich in artistic sense and culture.

(investment in advertising) is almost zero.

I think we will invest more energy and money in the quality of dishes, and for example, our internal control, and then the food safety, upstream and downstream industry chain.

Therefore, although we belong to the terminal in this industry, the upstream and downstream can not be controlled, but we have more funds to control the upstream and downstream.

We have misconceptions about Chinese food.

Let me give you the simplest example, for example, the juice of fish flavored pork has been standardized. The cost is like that of the three points, such as the tip of the hip, the amount of garlic, the amount of ingredients and the accessories.

Of course, the most important thing is the quality of the cooks. The frying pan is like an artist.

(Chinese food is no more complex than western food).

I think the process is a bit more.

All our chicken and duck meat are sent to the central kitchen, and the central kitchen is roughed, so the purchasing advantages of the group are also reflected.

For example, this inflation, we have the advantage of locking prices at the beginning of the year. All our fumes and rice vinegar are signed with large groups, such as COFCO, so as to ensure the safety of our food.

(no franchise scale will not be affected).

Because our market share is also very large, also very good, our team is also perfect, you like me tomorrow to fly to Nanjing, and then to fly to Hefei, Wuhan, we at the same time open 10 stores, 20 stores are no problem, we all have standardization, our engineering standardization, we purchase, all aspects of us.

Corporate governance must be empathy.

(I think) governance should not be sympathetic and empathy.

It is said that Mrs. Thatcher is an iron fist. I think sometimes the iron wrist must be strong.

If you manage the enterprise, this employee has made a mistake, you sympathize, this enterprise can not manage well.

If anyone offends the enterprise system, I must be very tough when the interests of the business are lost.

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I have repeatedly stressed that there are some high voltage lines that can not be touched by enterprises.

For example, kickbacks and extramarital affairs.

Because we are basically male managers, many young female waiters.

For example, the exemplary role of holidays is high voltage lines.

Because holidays are the busiest time for South Beauty and the time when employees need to comfort themselves.

If you take the lead off, what about the employees? What about the customers? So, in May 1st, I went to the Peking University store with a bonus. I wanted to send red packets to the staff and the managers. I found the manager, who told the staff to lie for him, such a lie, a lie, as a manager is absolutely not allowed.

(in the eyes of employees) I am a very respected boss.

Basic staff love me one hundred percent, executives fear me one hundred percent.

Because they know that I am very strict and not human.

The foundational employees know that their bosses love them very much and create a happy platform for them.

Resolute, resolute, reasonable and tolerant.

There is no retreat for enterprises.

In fact, South Beauty has formed a brand advantage.

You will find that all developers, all commercial real estate, are proud of recruiting Louis Weedon.

I think this is what I have been thinking for a long time. Our national brand and Chinese brand are all proud of recruiting Starbucks and McDonald's. Now I find that in pformation, they are proud of recruiting South beauty.

Therefore, this is what our company has been pursuing.

Why can Louis Weedon be free from rent? Why is it so expensive in South Beauty? I have been thinking about it.

I think brand advantage can win more advantageous prices.

This may be a feature of women, and women may be more stable in controlling risk.

If I was eager to make progress, for example, I had a bank loan, I opened 100 stores 5 years ago. I believe that it has been closed today. Why? Your management has not kept up.

Therefore, I am more concerned about the ability, that is, management capabilities, with the improvement of the management capabilities of your enterprises, the use of enterprise funds, in our ten years of entrepreneurship, our own funds have developed very well.

The cash flow is very healthy. Plus, personally, I think that the South American assets reflect my value, so my personal assets are 0..

I have no insurance until today. I feel I have done my best. I have no way out. I am an enterprise.

Of course, when the enterprise develops to a certain period, we have ten years, when we can expand rapidly, and when we have the ability to expand rapidly, I think the next step is definitely to make use of capital, what is capital operation, which may not be understood ten years ago. Now Harvard Columbia University inside, I often go to class. Next ten years, I will take South Beauty to gallop in capital market.

I think a ten year enterprise must constantly improve and perfect in management. It should be close to an international big enterprise. Listing is not the purpose. First of all, we should become a responsible national enterprise, and then an enterprise that maximizes the interests of shareholders. This is the purpose of listing in the south of the Yangtze River, so that enterprises can be more standardized and pparent.

In fact, a lot of people have a misunderstanding. I think we must make a brand respected by the world, instead of copying others. LV should be unique.

When we enter the international era, we must change the impression of Chinese people around the world. First, change the impression of Chinatown. We do not go to Chinatown.

Then I want to ask, did Louis Weedon go to Tongxian?

So our positioning population is very accurate.

We are all business people all over the world, so it must be in business.

Chinese brands don't necessarily have to go to Chinatown to serve Chinese people.

You see, there are several foreigners in Louis Weedon's platoon.

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I believe that in the next ten years, in the aircraft that can rise and fall in the world, first-class food and business class will be able to see the food of South beauty. It will be able to see the brand of Jiangnan in the influential places of Champs Elysees, in New York, in London, in Paris, in Tokyo, and in Ginza.

An optimistic "strong woman"

I've always been (especially optimistic), for example, having a class with sum, the editor of fashion bazaar, and my good friend. She said Sister LAN, what if you do? I say why you don't want that nine thousand nine hundred and ninety-nine.

This has become a motto.

My friends all say that Lan Jie can inspire people, especially to the strong, I belong to the sunshine type, where to put it, which is brilliant.

Very few (when I am depressed), maybe my parents will be depressed and sad when they die.

I feel depressed, as I do not know what the word means in my place.

Many words in my life are gone.

(I am a) must be the initiative of (people), when people forced me to do things, I will not do it, just like my personality when I was little, my mother said, Xiaolan, you sweep the floor, I must throw a broom.

When I went abroad to work, I wanted to see how wonderful the outside world was.

Chyi Chin's song, "the outside world is wonderful," at that time, China was poor and white. I also wanted to see how wonderful it was.

Why can't our life be so wonderful? I take this kind of thinking to go.

The first time I got there, I set a goal for myself, that is to say, when to save enough 20 thousand dollars, when to return to China and start a business.

My goal is to make 20 thousand dollars, so I will do anything by hook or by crook.

You go to carry the pork, you sweep the floor, you go to the toilet, as long as you can reach 20 thousand dollars quickly.

Of course, this unscrupulous way is not a derogatory term. It does not mean stealing or robbing. It depends on your ability to pay.

I think (I) is a strong woman, to be a strong woman, seemingly gentle, the heart should be strong.

The word "strong woman" gives people the feeling that this woman is like a woman without sex, unhappy in marriage, unhappy in family, no friends, and cold in height.

I think I am very happy and have a lot of friends. For a while, Bing Bing also asked me to see the fashion show, especially happy, and chatted with friends.

Actually, I think I don't like a strong woman.

When you are in an enterprise, you have to forget your gender. If you keep thinking, I am a woman, you have to let me.

This is a shopping mall and shopping malls don't believe in tears, so when you go to the mall, you need to be decisive and wise. When you get home, you bring this reason and these practices to your home. You are a failure woman.