The Prospect Of Men'S Wear And Outdoor Sports Enterprises In 2011

　
Institutional researchers said: Textile and garment industry In the medium and long term, consumption upgrading is the driving force for growth. Brand shoes and clothing will rise both in quantity and price without fear of cost pressure. The 12th Five year plan focuses on expanding consumption, increasing national income, and the great development of people's livelihood consumption is the general trend. It can be predicted that during the "Twelfth Five Year Plan" period, more and more families will step into the ranks of rich families at a faster speed, and brand clothing will undoubtedly become an important target of consumption upgrading. At the same time, brand clothing can effectively control the cost by adjusting the product structure and raw material composition, and appropriately increasing the price to transmit cost pressure to the downstream. Historical experience shows that consumption upgrading can promote brand shoes and clothing to maintain a good trend of both quantity and price.

　　
??? ■ rising cost, brand value becomes the key to profit

　　
Driven by the contradiction between supply and demand as well as the international cotton futures market, domestic cotton prices have risen rapidly. In cotton textile enterprises, cotton accounts for 60% to 70% of the cost. As the price of cotton continues to rise, the production and operation costs of textile and garment enterprises are further expanded.

　　
The rise of cotton price makes the textile enterprises raw material The price is also rising, but the price of grey cloth produced by textile enterprises can not be increased synchronously. Until September 2010, with the further rise of raw material prices, the enterprises which had been squeezed to the profit critical point began to face the situation of loss when they started work.

　　
Du min, the rural economic research center of the Ministry of agriculture, said that for textile and garment enterprises, efforts must be made in the research and development of new products and brand cultivation, transform traditional industries and improve the added value of products, so as to truly grasp the bargaining power and initiative in the international market.

　　
??? Shanshan shares Qian Cheng, the person in charge, said: "the main products of Shanshan company are man 's suit Therefore, the sales profit mainly depends on the company's brand value. As the company's products have brand effect, the proportion of product cost is relatively reduced. Therefore, the impact of cotton price rise on the company will be much smaller. "

　　
The rapid rise of cotton price makes the textile and garment industry face the situation of reshuffle again. Although those textile and garment enterprises which have already carried out technological upgrading and product structure will still be affected by the soaring cotton price, they can really add to the cost of products, and the impact caused by the soaring cotton price has been weakened a lot. The rise of cotton price will accelerate the restructuring and integration of the textile and garment industry, promote the increase of industrial concentration, and a number of small and medium-sized enterprises will be eliminated, which is also the general trend of industrial adjustment.

　　
It's not that the better the quality of the product, the higher the price. Li Kailuo, a famous fashion industry economic research expert, said: "Xiameng is a factory authorized by Zegna to process. Zegna provides Xiameng with fabrics and patterns. The market price of a suit of clothes can be sold for 20000 yuan. However, if Xiameng makes it by itself and uses its own brand" Xiameng ", a suit of clothes with the same process can only sell for 4000-5000 yuan, which is the brand difference."

　　
??? Youngor Li Rucheng, chairman of the board of directors, at the 2009 and 2010 China International Clothing and apparel Expo, highly publicized the new hemp products launched by Youngor. Hemp has become another clothing product full of high-tech and high-tech for Youngor to produce high-value-added brands, which is also the evidence of the promotion of brand value of Chinese brands.

　　
??? ■ Dayang Chuangshi launched three arrows to open up the market

　　
??? Dayang Chuangshi announced the third quarter report of 2010: the basic earnings per share was 0.4463 yuan, the diluted earnings per share was 0.4463 yuan, the basic earnings per share (deduction) was 0.4276 yuan, the net assets per share was 4.71 yuan, the diluted return on net assets was 9.4711%, the weighted return on net assets was 9.84%; the operating income was 726.63 million yuan, and the net profit attributable to the owners of the parent company was 73.64 million yuan, and the net profit after deducting the non recurring profit and loss was 70.55 million yuan The equity attributable to shareholders of the parent company was RMB 777.56 million.

　　
Dayang Chuangshi company is mainly engaged in the production and sales of medium and high-end men's suits, women's fashion, sportswear and other clothing. With an annual production capacity of 6 million sets, Dayang Chuangshi is one of the largest leading garment manufacturers in China. The "Chuangshi" brand series clothing produced by the company has a high popularity in the domestic and foreign markets, and is "China's famous brand products" and "top ten fashion brands".

　　
In 2009, the company continued to strengthen the construction of its own brand, and achieved remarkable results. On the basis of strengthening the brand construction of "Chuangshi", the company continues to increase the promotion of "Kaimen" professional wear brand, and at the same time, it has launched online direct selling brand for young consumers

　　
Yousoku (kug tribe), It has formed a brand pattern of "Chuangshi", "Kaimen" and "yousoku" to jointly develop the domestic market. "Chuangshi" is a high-end niche brand. In 2010, there are 25 exclusive stores in China, and the new stores are concentrated in areas with strong purchasing power of high-end products. Yousoku, an online direct selling brand, has no competitors in the market segment due to its low price. The smooth development of various channels, so that Dayang Chuangshi won the market in 2010. Dayang Chuangshi also became famous because of the praise of stock god Warren Buffet, which not only gained celebrity effect, but also enhanced the company's brand and influence. The company said that Mr. Buffett's high recognition of Da Yang Chuangshi has aroused more than 100 media reports at home and abroad. The company's goal is not only to become a high-end brand in China, but also to become a world-famous brand.
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The data in 2010 are the data of the first three quarters. The specific values are: the main business income is 726.63 million yuan, and the operating profit is 139.52 million yuan

　
■ the net profit of adzuki beans increased quarter by quarter in 2010

　　
The main business of red bean shares is Clothing, knitwear Production and sales of nylon silk production and sales. The growth rate of the company's net profit shows a rising trend quarter by quarter. In the first half of 2010, Hongdou Co., Ltd. accelerated the transformation and upgrading, adhered to the main clothing industry, focused on the development of red bean men's clothing chain Monopoly channel construction, made great progress in brand building, product development, market development and standardization, team building and other aspects, laying a solid foundation for the development of the second half of 2010.

　　
According to Red bean shares According to the quarterly reports in 2010, the company realized a net profit of 9.74 million yuan belonging to the shareholders of the listed company in the first quarter of 2010, with a year-on-year increase of 42%, and the earnings per share was 0.02 yuan, with no growth year on year. In the second quarter, the net profit was 15.69 million yuan, with a year-on-year increase of 110%, and the earnings per share was 0.04 yuan, with a year-on-year increase of 300%. In the third quarter, the net profit was 7.97 million yuan, with a year-on-year increase of 115%, and the earnings per share was 0.02 yuan, with a year-on-year increase of 100%. In the first three quarters, the net profit was 33.41 million yuan, and the earnings per share was 0.08 yuan.

　　
The net profit of the company is improved due to the smooth progress of brand clothing channel construction. In the first half of the year, the company focused on the development of red bean men's clothing chain Monopoly channel construction, and in the second half of the year, it strengthened the management of exclusive stores. In the first half of 2010, the company disclosed the store plan to the media at the autumn and winter ordering meeting as follows: it plans to complete 1300 stores in 2010 and 3000 stores in the next three years. From the company's performance growth in the third quarter of 2010, the channel construction progress is obviously smooth.
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The data in 2010 are the data of the first three quarters, with the specific values of 1653.61 million yuan of main business income and 63.92 million yuan of operating profit

　　
???? ■ Pathfinder's market scale continues to expand

　　
???? Pathfinder announced the third quarter report of 2010: the basic earnings per share was 0.23 yuan, the diluted earnings per share was 0.23 yuan, the net assets per share was 3.54 yuan, the diluted return on net assets was 6.4301%, and the weighted return on net assets was 6.56%; the operating income was 254.68 million yuan, belonging to the owner of the parent company, and the net profit after deducting the non recurring profit and loss was 28.69 million yuan, belonging to the shareholders' equity of the parent company was 473.96 million yuan 。 From January to June 2010, the company realized operating revenue of 154.0143 million yuan, a year-on-year increase of 34.15%; operating profit of 27606600 yuan, with a year-on-year increase of 14.55%; and net profit of 25256400 yuan, with a year-on-year growth of 34.01%, maintaining a rapid growth trend. The growth of the above financial indicators is due to the good development of the company's main business, the continuous expansion of market scale and the continuous improvement of operating performance.

　　
During the report period of 2010 half year report of Pathfinder, the company has set up seven sales areas, including Beijing, North China, Northeast China, Northwest China, Southwest China, East China and South China, which are responsible for the company's sales management in all regions of the country, flattening the sales channels, making the channel management and service closer to the franchisees, and quickly capturing customer demand, so that the company can respond quickly. The company continues to consolidate the existing channel mode of direct marketing and franchise coexistence, standardizes the management of franchise system, consolidates the market share of first tier cities, and further increases the efforts to open stores in second tier cities and areas rich in outdoor resources, and vigorously supports the development and growth of high-quality franchisees. In the first half of 2010, the company opened 71 new stores, including 27 Direct stores and 44 franchise stores. At the same time, the company has carried out strategic cooperation with haole buy, amazon.com and other e-commerce websites, actively exploring new sales channels such as e-commerce.

　　
In 2011, the development prospect of men's wear enterprises is good. The total market volume of men's wear is 2.5 times of that of sportswear market, while the number of single brand stores of men's wear is only 1 / 3 of that of sports brands. The men's wear market will enter a period of rapid development in about five years, while the outdoor sportswear enterprises are emerging markets. The market prospect is still very huge and has a good development space.
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