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Holiday Clothing Consumption Surge

2011/1/25 11:26:00 65

Despite recent upsurge in clothing prices, recent surveys of consumer demand for clothing by Holiday show that consumers' enthusiasm for holiday spending has not diminished.

Almost all consumers intend to purchase themselves during the festival.

new clothes

。

19.8% said they had to buy clothes for their families.

However, influenced by the price of raw materials and the CPI index, the demand for international products is still the same, but the demand for discount is even more obvious. This is undoubtedly a major business opportunity for apparel network providers.

However, under a lot of business opportunities, many enterprises only care about the immediate market share, resulting in the delay of delivery due to rush to the market, the paralysis of operation system and the mess of customer experience.

Whether it is a major brand, such as Fan Cheng pin pin, or professional such as Jingdong mall, there have been problems arising from the rapid increase of orders in the delivery system.

As a vertical industry, the international famous brand limited time special selling clothing website has also encountered such problems in the initial stage of development.

In October 2010, poly net was pformed from the former platform type mall to the exclusive sale.

Shopping Mall

At 8 every night, the major and middle and high-end international brands will be sold online for 5-10 days.

Almost 8 of the merchandise snapped up every night is sold out within an hour, triggering sharp increases in orders.

At that time, Ju Shang Wang, like Jingdong and customers, did not make adequate preparations in terms of software and hardware. Warehousing and backlog of goods caused delays in distribution and further caused consumers' dissatisfaction.

Today, poly net has learned the lessons of growth. During the Spring Festival peak consumption season, we have prepared the dry food ahead of schedule.

Ju Shang net will upgrade the warehouse to 40 thousand square meters after the Spring Festival. The warehouse after relocating is 10 times as much as the original storage capacity, which shows its rapid development.

At the same time, in the operation system, we will further optimize and upgrade a series of back-end storage systems, making the whole process of picking, checking, inspecting, QC, finally shipping and delivering goods more complete and more scientific.

Facing the new era of electricity supplier in 2011,

Business opportunity

Everywhere, after the extensive natural growth of the market in 2010, in 2011, the intensive cultivation of every businessman and the grasp of the details of operation and experience were very important.

Therefore, as one of the leaders of the vertical clothing industry, we are good at summarizing, preparing ahead of time and thinking about the essence. It is worth thinking about everyone in the industry.