AOKANG'S Online And Offline Efforts Triggered A New Round Of Panic Buying.

January 25th, the 2010 year old, with the approaching of the lunar new year.

Online and offline efforts are amazing.

Aiming at "return to the economy" promotion is very helpful.

Shishi 2011 spring festival will officially start, although there are still more than 10 days, but recently, Shishi long-distance bus station and clothing city passenger station already had a small number of migrant workers began to buy tickets to return home. Apart from their luggage, most of them were carrying stone lions, some brand name shoes and clothing enterprises in Jinjiang and LOGO shopping bags. "Every year will bring some brand clothes to the elders, which is cheaper."

Li Xianda of Bozhou, Anhui, has worked for four years in Shishi. Buying some brand shoes and clothes has already become a "fixed action" at the end of the year. "Before this year, the family also explained that they should bring one or two pairs of rich and precious bird shoes home."

In Shishi, there are many other workers who share the same idea with Li Xianda.

"Buy 600 yuan to 300 yuan", "the lowest 60 percent off", "buy one get one, the lowest 70 percent off"...

On the eve of new year's day, the brand shoes and garment enterprises of the Shishi leather label, including the rich and precious shoes industry, and the wooden Shin Sen, pmit the news of "year-end price" through various forms, and carry out "clearing up and dealing with large quantities" for new or stored goods.

After the new year's day, in addition to the downtown area, which continues to be the "hot zone" for the promotion of shoes and clothing manufacturers of all major shoe and clothing brands, there is also a "promotion corps" near some industrial parks and areas gathered by migrant workers.

In the golden long road, the long distance passenger pport vehicle must be promoted. The promotion clothing is the one on the left side of the road and the one on the right. "No one wants to miss the last wave of sales before the Spring Festival."

The salesperson of Fu Gu bird shoe discount shop said that as long as the price of brand shoes and clothing is as low as 70 percent off, it is still very tempting for returning workers.

Dig deeper into "emotional marketing" to detonate the market again.

Seeing that the Lunar New Year is coming, many enterprises are preparing for the promotion campaign at the end of the year.

Recently, reporters in China's largest online shoe city learned that although there is less than a month away from the Spring Festival, many shoe companies have been selling promotional cards a month ago.

It is reported that a lot of shoe enterprises to meet the hot demand of the consumer market years ago, specially launched the "Spring Festival big promotion" activities, this discount frenzy will have been turned into hot fiery deductions for several times, and from the hot buying process of consumers, we can see that this emotional marketing has penetrated into the corporate holiday promotion strategy.

Through the skillful use of holiday advantage, the promotion of business has been widely recognized by enterprises. This way can not only enhance the feelings between customers, but also allow customers to accept directly and clearly.

With the arrival of the new year, the shoe companies, which always take the needs of consumers as the axis, are ready to seize this good opportunity, which will become a focus of this new year's business promotion.

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With the coming of the Spring Festival, the shoe market is showing prosperity.

At the moment, shoes enterprises need to tighten their skins. In order to fasten the demand of consumers, we must clarify the difference between price and promotion, and avoid selling the year-end promotion as a deadline for consumers.

There is no doubt that reasonable price is also a chance to enhance the brand value of an enterprise.

While attracting the consumer's eyeballs, shoe companies should let the price be avoided. Now the profit of the product is being diluted. If the price is ingenious in the channel operation, it can get a healthy and harmonious development, and ultimately win the loyalty of the consumers to the product, and the sales promotion war or the market will be detonated once again.

Promotion is not planned.

Promotion war does not mean price war. Experts also suggest that enterprises should avoid entering the mire of price war and make overall planning work for promotion.

First of all, brand shoe enterprises should plan their work before launching promotional activities, and limit the time of promotion to a reasonable range, which is crucial for the shoe enterprises to achieve the desired promotional results.

Too long time will make consumers feel fresh and lose the role of stimulating demand, and even doubt the authenticity of promotional activities. Too short a time will make consumers too late to get information about sales promotion and can not benefit from it. Then shoe companies will lose the best effect of promotion.

Secondly, the brand shoe enterprises must resolutely put an end to the short-sighted behavior in the process of activities. Reputation is very important for a shoe enterprise. Originally, sales promotion has a tendency to belittle products. If the shoe companies make a fraud again, consumers will lose their impression of the brand to shoe companies and fall into a crisis of confidence.

Finally, brand shoe companies should not ignore the propaganda in the latter part of the promotion while paying attention to the promotion of pre promotion. They should fully honor the services promised in the promotion, which is conducive to obtaining consumer trust and cultivating consumer loyalty, and accumulating more consumer market support for the brand through word of mouth.