Four Main Trends In Children'S Clothing Development

Children's wear has always been one of the largest markets in children's products industry. It has never been regarded as a hot selling point in children's products industry. Its development is also a process of changing social concepts.

In twenty-first Century, it was a period of rapid change. The development of children's clothing has formed a certain scale, and people's ideas have undergone tremendous changes.

Because of the effective implementation of family planning in China, every family is the only child. Many parents have changed their minds. Children have become the focus of their families. Their investments in children are increasing. As long as the children are fond of them, parents will try their best to satisfy them.

Although the market of children's wear in China has also undergone tremendous changes during this period, the sales market of children's clothing, especially domestic children's clothing, is not optimistic. The poor quality, the outmoded style and the imitation of different levels are the biggest problems, while the foreign children's clothing is new, but the price is shocking. It's not the ordinary household's consumption at all. The market can't meet the needs of the current public, and it is also a business opportunity in the face of the crisis. This is a rare business opportunity for domestic children's clothing developers.

Trend 1: Internet communication affects children's clothing consumption.

Cherry is the little red man of the cradle net. He has his blog at the age of 3, and is updated in good time.

Of course, this is not the masterpiece of Cherry. It is written by his 80's parents.

The signature of the blog reads, "we grow together".

Indeed, for most of the 80's hot mom, cool dad, the child is like a "living toy" falling from the sky.

Full of joy, but with some confusion.

Internet users are once again turning their attention to the Internet.

They use child care websites, baby bloggers, etc. to understand childcare knowledge and exchange experiences in childcare. Of course, the beauty of big show babies is of course.

Cherry is such a fashionable little model. The style of clothes keeps changing. The click rate is very high.

Many young mothers will also pay a lot of compliments in his blog, asking where clothes are bought, and even "doll relatives".

Parenting websites and baby blogs have become the main communication platform for post-80s parents to nurtures children. They spread their feelings, including the spread of children's clothing brand reputation.

How to make use of this new way of communication has become an important factor to capture the hearts of the 80's parents.

Trend two: "421" mode to accelerate children's clothing consumption

Now a new family mode is gradually becoming the mainstream. The "421" mode is the family structure produced by the only child generation, 4 elderly people, 2 adults and 1 children.

Such a structure led to the attention of 6 adults in this child.

Whether it is season changing clothes, festivals or birthdays, children's clothing and costumes are important options for adults to choose gifts.

Miss Ling, an interview with reporters in Shenyang, said: "children nowadays do not lack clothes at all.

Besides mom and Dad, grandma, Grandpa, Grandpa and grandma will buy him. Sometimes friends and colleagues will buy some children's clothes and stationery as gifts at home, so the children's clothes will be larger than mine.

After all, the family is such a child, and all his love is poured into him.

Trend three: online shopping becomes the trend

After eleven long holidays in 2010, Taobao announced some hot sales data during the eleven period.

From the ranking of paction volume, 2 million 360 thousand children's clothing products were traded, and the paction volume ranked seventh.

After 80 parents have become the main force of children's clothing online shopping, and they are keen on online shopping.

Online shopping has become the main way of shopping for many new generation of post-80s parents, and the growth rate of such consumers is increasing by geometric progression, and the market space is hard to calculate.

Cheap and fashionable style is the two most important reason why they choose to buy children's clothing online.

Nowadays, 80's parents like new exotic products. Because of the special advantages of the Internet, many parents can not buy clothes that they can't buy in the shopping mall.

Trend four: adult children's clothing

Sequins, rivets, metal chains, leopard print, vest, hanging neck, and back...

The fashion elements of adult clothes can be found in children's clothing products.

Nowadays, adult style clothes are appearing in children's clothing.

The mother of a 8 year old girl told reporters that the children's clothes that were fashionable in design were very fond of children, and they liked them even when they looked at them.

But she said that the quality of such clothing is not necessarily suitable for children, and will seriously consider this when choosing, and occasionally buying one or two pieces is still acceptable.

Lace, bead decoration, waist design and other fashion elements commonly used in children's clothing, and even the emergence of high-heeled children's shoes, and the suspenders, sequins skirt, leopard tights and other hot children's clothing is like the adult version of the "shrinking version", the popularity of popular clothing elements in adult clothing to a large number of children's clothing design, fashion is comparable to adults.

The improvement of the living standard of young parents and the aesthetic level of fashion is an important reason for the adult of children's wear.

But while improving the sense of design, clothing should give more consideration to children's physical and mental health. How to improve the design level of children's clothing is conducive to the healthy growth of children. This is really a question worth pondering.