Analysis Of The Development Trend Of Chinese Women'S Wear Industry

With the continuous progress of society, women's consumption habits, structure, ideas and consumption behavior are undergoing tremendous changes. More and more manufacturers are targeting the target market to female consumer groups.

Women's clothing represents the forefront trend of the garment industry, especially in summer.

The popular style of Chinese women's clothing is influenced by the trend of Europe and America, Korean style and Chinese national customs.

The factions in ethnic regions are: Hangzhou faction with strong cultural atmosphere in the south of the Yangtze River, a Cantonese school with a strong sense of fashion, and a Han school with distinctive colors.

But at present, the Han style women's wear gradually loses its leading position in China.

For women's clothing, although China has a certain regional popular style, it still changes with the popularity of the international market.

The hippie style of Bohemia was popular in 2005, and the clothing of Korean current and small feminine flavor assailed the north and south of China in 05-06. Later, the military decorations such as decorative buttons and tripping in Russia became a new round of popularity.

The relaxed European and American style began to enter China in early 07. It was popular in 08-09, similar to the Japanese street style.

Casual wear continues to flourishing

With the trend of international fashion and leisure, the casual women's clothing will continue to sell well. The design concept of leisure style will gradually penetrate into all fields of the clothing market, making the traditional women's clothing reflect a more modern social leisure color.

In modern society, women are eager to return to the relaxed and free mood of nature after their intense work, and laid a foundation for the flourishing of casual wear.

Personalized dress gradually highlights

Fashion clothing has become an external manifestation of self character and self pursuit. Choosing personalized clothing that you like is a mainstream fashion.

Color matching and style design have become the key factors affecting women's clothing sales.

In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be personalized services such as special design to meet the needs of women at different levels.

Healthy clothing will become the highlight of consumption

The increasingly busy work has prompted people to pursue a more comfortable, relaxed and tasteful way of life.

Under the influence of this lifestyle change, women's demand for clothing will also change accordingly.

It tends to be casual, diversified, personalized, fashionable and branded.

From the perspective of market consumption, clothing with natural ingredients such as cashmere, pure cotton, real silk and hemp will continue to be popular among women.

The style of women's wear also changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality.

Women are more interested in wearing clothes to show their cultural level and taste.

Women's clothing market is more differentiated

With the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young women is constantly increasing. People's consumption concept is constantly changing, and brand awareness is more intense.

With many different needs of consumer groups, the breakdown of women's clothing brands will also continue to increase.

The brand effect will be more obvious.