Jiangsu Garment Industry Is Turning From "Manufacturing" To "Creating".

Over the past five years,

Xie Ming, President of Jiangsu Textile Industry Association, said that during the "11th Five-Year" period, Jiangsu's textile industry has made remarkable achievements. Structural adjustment has achieved remarkable results. By the end of 2010, Jiangsu textile industry has entered the ranks of "trillion industries". Its output value has doubled over the end of the "fifteen" period, and its foreign exchange earning has increased by more than 70%, and its profit has increased by more than 2.5 times. The absolute value of profit growth ranks first in the country in 2010.

To sum up the brilliant achievements of Jiangsu garment industry in the last year of 11th Five-Year, we can not ignore the great role played by Jiangsu international garment festival in the construction of "brand Jiangsu" in the past five years. We should also see the leading role of benchmarking enterprises such as Bosideng and Yalu to the whole industry, and, of course, a large number of high-end products created by the complete chain of Jiangsu's textile industry.

Turning over the past five years' development history of Jiangsu garment industry, the two main lines of this golden development period are scale growth and structural optimization.

In the past four years of operation data, in 2009, the total output of clothing in Jiangsu was 3 billion 440 million 180 thousand, accounting for 16.26% of the total clothing output of the country, representing an increase of 35% over the 2 billion 545 million 700 thousand total garment production in 2005.

Among them, the total output of woven garments is 2 billion 94 million 300 thousand, accounting for 23.18% of the total output of woven garments in the country, representing an increase of 40% compared with the total output of woven garments in 2005. The total output of knitted garments is 1 billion 345 million 800 thousand, accounting for 11.10% of the total output of the country, representing a 42% increase in the total output of knitted garments in 2005. The export volume of clothing is 14 billion 810 million US dollars, which is 36%% higher than that of the 2005 garment export of 10 billion 943 million dollars; the total profit of the whole industry is about $1 billion 500 million, which is more than the total profit of 2005.

Yu Bing, President of Jiangsu clothing association, looked at the operation data of 2010. He said: "in 2010, the total sales volume and total profit of Jiangsu clothing industry increased rapidly, and the per capita profit, asset profit rate and sales profit rate all exceeded the level of the same period last year. The quality of Jiangsu garment industry's economic operation has been further improved, and it has maintained the first status of the total profit of the textile industry in Jiangsu province."

Product competitiveness greatly improved

In the past few years or even a few years ago, the strong foundation and huge role of the export oriented industry in Jiangsu has been promoting the development of the whole industry. In the "11th Five-Year" period, the products changed significantly to the high value-added direction, the number of domestic brands increased greatly, and the gold content of brands increased. Meanwhile, the pfer of pnational industries, the p provincial and intra provincial pfer had played a significant role in adjusting the structure.

Jiangsu has more than 3600 clothing enterprises above the scale and 791 thousand and 660 employees, and the annual output reaches 3 billion 444 million pieces. "According to the global about 6000000000 people, every five earth people, there is a dress made in 'Jiangsu."

Over the years, Jiangsu's clothing processing capacity has entered the "outbreak period": dress, fashion, children's wear, casual wear, underwear, down clothing almost all of the clothing category.

Of course, another fact is that the clothing produced in Jiangsu and priced at Euro 50 in Europe may only get one or two euros.

In view of the shortcomings of the past large scale production capacity, weak design and development, large number of enterprises, low aggregate linkage, strong processing advantages and slow added value, under the guidance of the government and the service of the association, during the "11th Five-Year" period, the enterprises were guided to become value oriented and low-cost competitive ones.

While focusing on the three major export markets of Japan, the United States and the European Union, Jiangsu's clothing exports have vigorously explored new export markets. In 2010, exports to Bangladesh, ASEAN and India increased by 45.5%, 91.3% and 200% respectively.

In the export product mix, the development of suits, fashion, down garments, high-end shirts, casual wear, silk clothing and other high-end products, the main backbone enterprises gradually realize the pformation from quantitative efficiency to quality benefit. The single piece price of the whole industry has reached 4 dollars or more from the 2.1 US dollars in 1990 and 3.6 US dollars in 1995.

Transformation and upgrading have raised the export level.

In improving the design ability, clothing key export enterprises have trained a number of excellent fashion designers.

For example, the red bean group hired senior talents in design and management from overseas, and cooperated with the French ESMOD high fashion design institute to train a large number of designers for the group. This made the ODM mode account for more than 30% of its main business income in 2009, so as to design the order to increase the economic efficiency of the enterprises and enter the ranks of the top 100 enterprises in the country.

Collective awakening of brand awareness

On the one hand, the garment production and processing capacity is constantly improving. On the one hand, it is not willing to "make a wedding dress for others".

How to build a new level in brand building is an important direction for Jiangsu's garment industry in the past five years.

In recent years, a number of excellent clothing enterprises have continuously strengthened their brand level and operation capability, and the brand operation team has been maturing.

Bosideng down jacket, Yalu down coat, red bean clothing, and Hai Lan home are known to all. Jiangsu now has 1 Chinese world famous brands, 20 Chinese clothing brands and 102 famous brands.

Jiangsu garment industry has not only created a number of well-known brands, but also launched the cooperation between Yalu and Bai Fu Lun.

Gu Zhenhua, chairman of Yalu group, said: "this cooperation can complement each other and share resources, and it can speed up expansion and enhance brand awareness.

It can also make the original brand bigger and stronger, and learn from the advantages for our own use.

From the cooperation between Yalu and Bai Fu Lun, we can see a phenomenon - the concept of brand continues to expand.

The cooperation between them has complemented each other, making 1+1 more than 2.

It is reported that the Yalu group will carry the brand such as 100 flun and so on to launch the CHIC2011 with the grand booth. At present, the preparatory work is proceeding in an orderly way.

Brand specialization and high-end are another characteristics of the brand construction of Jiangsu garment industry. Jiangsu Jin Kai Shun Clothing Co., Ltd. is committed to creating "artistic cashmere" life. It is another brand.

Zhou Yunhua, chairman of the board, said that in recent years, cashmere products, known as "Diamond fibers", have gradually entered into people's lives. For the first time, Jin Kaishun launched the concept of "artistic cashmere" and innovating the brand concept. It is hoped that the cashmere culture with artistic enjoyment can walk into every family, walk to everyone's side, and enhance the quality and taste of life.

Cashmere products are grade, fashion and synonymous with elegant life.

In addition to the frequent emergence of new brand names such as Jin Kaishun, Boston has launched a fashion whirlwind in the industry. The image of Bosteng menswear endorsed by Lee Hom is deeply rooted in the hearts of the people.

Compared with the past, today's Jiangsu clothing brand has a new understanding and practice in brand concept, cultural connotation and marketing mode, marking the collective awakening of "brand awareness" in Jiangsu clothing industry.

Creativity, we are leading.

Jiangsu garment industry in 11th Five-Year achieved good results. Its overall brand image, leisure wear industry scale and comprehensive strength are in the leading position in the domestic garment industry, and are moving from a large garment province to a strong province.

In the future, from the perspective of industry development, market trend and consumption demand, fashion creativity has been the best booster for industrial pformation and upgrading and leading the development of the industry. The fashion week of Jiangsu launched by the Jiangsu clothing association has proposed to become a fashionable, modern and internationalized strong garment province. To maintain the first mover advantage and maintain sustainable development, we must introduce the fashion industry to keep pace with the provincial economy. The first Jiangsu fashion week has become an excellent carrier.

The twelfth Jiangsu International Fashion Festival, held in September 2010, launched the fashion week of Jiangsu for the first time. It provided a stage for fashion industry to show its fashion and creativity.

It emphasizes that the combination of fashion and industry and the combination of fashion and brand will bring cultural added value and brand added value by creating fashion, highlighting the influence of fashion and innovation of industrial chain.

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"12th Five-Year" to build core competitiveness

The impact of "11th Five-Year" on Jiangsu's garment industry is enormous, and it also lays a solid foundation for the future development of 12th Five-Year.

After the pformation from "industrial product era" to "fashion brand era", what kind of era will Jiangsu garment start in the next five years? Yu Yu has described to reporters the future direction of the development of Jiangsu's clothing industry.

"According to the development trend of the national garment industry and the actual situation of the clothing industry in Jiangsu Province, the medium-term strategic objective of Jiangsu garment industry is to realize the pformation from a large garment province to a strong garment province through the efforts of 10 years.

Striving for an average annual sales growth rate of about 8% during the '12th Five-Year' period, the sales revenue plan at the end of 12th Five-Year increased by about 50% than that in 11th Five-Year, and the indicators such as output, exports, domestic sales and profits reached or near the level of sales revenue growth.

It is necessary to cultivate 5 large enterprise groups with a sales income of 10 billion yuan, 5 annual sales revenue of 5 billion yuan, and 10 annual sales revenue of 3 billion yuan, and create 15 Chinese famous brand products and 100 Jiangsu famous brand products.

Because the motion must be approved by the provincial department, president Yu simply managed to set several goals.

"We need to do a solid job in five key tasks and strive for four directions," Yu Bing said. First, we should enhance the capability of independent innovation of enterprises. Two, we should promote the construction of innovation carriers for garment industry clusters. Three, speed up the construction of talent Highlands, four is to improve the technological progress system, and five is to further strengthen brand building.

At the same time, we must adhere to the combination of talents (such as those who know the design and understand the production and market design talents), design, technology, and high-end (upgrading, increasing the proportion of medium and high grade products), and the main direction of "four modernizations" of industrial branding and intensive development.

Everyone has different views on the core competitiveness of Jiangsu clothing. Some people think that Jiangsu is a strong manufacturing base. Some people think it is a cluster advantage.

Yu Bing believes that in order to enhance competitiveness, first of all, we should strive to build the main industrial chain, and build, improve, strengthen and extend the main industry chain of garment industry according to the basic characteristics and development rules of different regions, clusters and enterprises, and enlarge the development effect of chain links.

"We also need to accelerate the growth of production and development, continue to implement key technical progress projects already approved or set up, expand industrial scale, upgrade the level of equipment internationalization, and enhance the level of key enterprises, product grades and marketing level.

Build a batch of products and industrial chain characteristic bases to enhance the efficiency of enterprises and the development level of cluster economy.

We should promote the deep integration of informatization and industrialization, and promote the depth application of information technology as a way to enhance the integration level of informatization and garment industrialization.

Yu Bing said, more importantly, during the "12th Five-Year" period, Jiangsu garment industry will intensify efforts to promote brand strategy, adhere to the road of brand management, market oriented, enrich the brand connotation, and constantly enhance the brand level.

"Brand Jiangsu, fashion Jiangsu, 12th Five-Year, will be clearer, more three-dimensional, more loud!"