Zhejiang: Non-Woven Bag Factory Export To China

We should accelerate the implementation of the strategy of "going global". Under the guidance of the Chinese government's macro policies, we will cooperate with relevant Chinese mass organizations, organize large enterprises to participate in industry self-discipline, learn advanced international management experience, carry out international cooperation, promote the healthy development of the industry, and maintain the fair order of the two markets at home and abroad.

2.2, we should accelerate the optimization and upgrading of industrial structure and face unreasonable industrial structure and growth mode. The non-woven bag factory export enterprises in Zhejiang province will build a technological innovation system with enterprise as the main body, market orientation as well as production, study and research, and enhance the capability of independent innovation.

We should increase investment in research and development, promote technological and equipment innovation, and focus on developing common technologies and key technologies that can break through the bottleneck of industrial technology.

We should establish a scientific and rational management system for talents, improve the incentive and use mechanism of talents, and improve the quality of human resources in the industry.

Efforts should be made to form a batch of leading products with high technological content and high added value and large market share, and steadily promote the development of low-end industries to high-end industries.

To achieve high market share with high quality products, and promote the pformation of export growth from quantity expansion to quality improvement.

2.3 drawing on successful experience and exploring its brand strategy, with the intensification of market competition and the entry of large numbers of multinational companies with many brands, the brand awareness of Zhejiang nonwoven bag factory is gradually strengthening.

In 2005, the first brand exhibition area was set up in the Canton Fair, and the first brand exhibition area was set up in 2007. The famous brand enterprises and export competitive enterprises in Zhejiang nonwoven bag factory are the most likely to enter the brand exhibition area. They support brand enterprises to hold export brand exhibitions in key export markets, set up overseas marketing agencies and after-sales service system, and gradually establish independent international marketing channels, and directly enter the terminal target market.

3 countermeasures and suggestions for Zhejiang nonwoven bag factory

3.1, to improve its core competitiveness, whether the products and services can be established in the market for non-woven bag factory enterprises will open up the situation and decide the profitability and development capability of Zhejiang nonwoven bag factory.

The core competitiveness of the non-woven bag factory should have its own characteristics, that is, products and services that can not be bought, stolen or removed.

That kind of understanding that the non-woven bag factory does not need nor need a brand strategy can no longer meet the needs of today's market competition, nor is it compatible with the management ideology of modern small and medium-sized enterprises.

To be sure, the core competitiveness of an enterprise is the DNA of an enterprise, which is the core value of an enterprise.

3.2 adjusting the pricing strategy of export products, in principle, China's export products are in a monopolistic position, and should be able to grasp the pricing power of products. However, due to overcapacity and external competition, the export pricing power is often held in the hands of foreign investors.

The survey found that the export pricing of non-woven bags factory clothing is mainly based on the principle of "profit space + manufacturing cost plus extra factors". The profit space is the core of pricing, and based on the determination of profit space, the corresponding adjustment is made according to the changes in manufacturing costs and additional factors.

3.3, establish an early-warning mechanism for foreign trade friction in non-woven bags factory. Zhejiang's non-woven bag factory enterprises should conscientiously implement the state's policies and systems on the trade of non-woven bags, standardize the export behavior of enterprises, and discover and stop unfair competition in time.

We should make reasonable use of international common rules to safeguard the legitimate rights of the industry and enhance the ability of enterprises to participate in international competition.

It supports enterprises to actively respond to foreign anti-dumping investigations and trade barriers and safeguard industrial safety.

3.4, with the acceleration of the appreciation of RMB, the use of hedging tools to lock in the risk of RMB appreciation and avoid loss of exchange is gradually increasing, and the export prepayment, export bills, forfeiting business, forward settlement, RMB and foreign currency swap, foreign exchange financing and other risks are gradually being strengthened.

Therefore, enterprises in Zhejiang non-woven bag factory should enhance their awareness and ability to avoid risks and actively use financial risk avoiding tools. At the same time, commercial banks should also provide more consulting and information services to enterprises, and introduce foreign exchange financial derivatives hedging products to meet market demand, broaden the risk aversion channels of enterprises, and make the pricing of hedging products marketable.

4 conclusion, even though the garment enterprises in Zhejiang nonwovens bag factory are facing a severe test, but for the development of Zhejiang nonwovens bag factory garment industry, we firmly believe that as long as we further guide and standardize the export behavior of enterprises, strengthen industry self-discipline, and actively maintain a stable international trade environment, the prospect of the industry will be good, and the severe winter will surely pass.