Wearing New Clothes Has A New Year'S Feeling.
Nowadays, Clothing consumption It has become an important part of people's daily consumption. Take Beijing as an example, according to statistics, in the first half of 2010, the proportion of clothing consumed by Beijing residents accounted for 10.84% of per capita consumption expenditure. In order to wear new clothes The feeling of getting up early in the 1th day of the first month of the Chinese lunar calendar is difficult for people under the age of 30 to understand. However, since it is welcome new year Wearing new clothes is more meaningful. Although there may not be any clothes in the wardrobe, Spring Festival is approaching, and shopping malls in shopping malls can be seen everywhere. On the whole, the elasticity of clothing consumption is relatively large, and we buy more clothes and buy less clothes nervously, because there are various reasons for not buying clothes during the Spring Festival. In this survey, 80% of people said they would buy new clothes, about half of them would buy clothes for the elderly and children, and consumers who bought clothes for their friends were relatively few, less than 10%. From this, clothing is still one of the main contents of Spring Festival New Year's products.
How much do you spend on buying clothes in the new year? 70% of the consumers have a clear budget for clothing consumption, about 30% of the consumers' budget is between 500 yuan and 1500 yuan, slightly less than 20% of the consumers' budget is between 1500 yuan and 3000 yuan, and those who are below 500 yuan and 3000 yuan or less are less than 10%.
About 30% of consumers think it doesn't matter how much money they spend.
From the survey, most of the people's budget is relatively ample.
Ms. Feng said she had been working in the field and had not celebrated her new year at home for 3 years.
This time, I must buy two beautiful clothes for my parents, even if I spend more money.
Mr. Lu said that during the new year, people would buy some clothes for their families, both the elderly and the children would like it.
Ms. Chen said that children have the habit of wearing new clothes for the new year since they were young, and dress up every year for the new year.
The temperature in most parts of the country is low this winter, and the demand for coat is also rising.
3/4 consumers said they would buy their jackets before the holidays, and consumers of sweaters and shoes were also more likely to make up about 1/4.
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