Home >

Rapid Growth Of Luggage Export In Guangdong In 2010

2011/2/3 20:39:00 56

Consumption in Europe and America has increased significantly, and demand for luggage and bags has increased. Luggage in Guangdong.

Exit

There has been a noticeable increase.

According to Guangzhou customs statistics, in 2010, Guangdong exported $6 billion 210 million bags, an increase of 24.1% over the same period in 2009.

Among them, exports to the United States amounted to 1 billion 880 million US dollars, an increase of 36.7%; exports to the EU were US $1 billion 580 million, an increase of 28.4%; exports to Hongkong amounted to US $880 million, an increase of 27.6%, to the above three.

market

The total value of exports accounted for 69.5% of the total exports of luggage in Guangdong during the same period.

Foreign invested enterprises and private enterprises are the main force of luggage export in Guangdong.

According to customs statistics, in 2010, foreign investment enterprises in Guangdong exported bags of 2 billion 720 million US dollars, an increase of 36.1%, accounting for 43.9% of the total exports of luggage in Guangdong in the same period. Meanwhile, private enterprises exported 2 billion 550 million US dollars, an increase of 18.2%, accounting for 41.1% of the total export volume of luggage exported to Guangdong in the same period.

Behind this enterprise distribution pattern is the long-term development of Guangdong's luggage industry.

Trade

And the current situation of small workshop production, and the major problem facing the current industrial development is the lack of brand.

As a traditional labor-intensive industry, the luggage industry in Guangdong has been following the development mode of low price expansion and volume win. Enterprises lack investment in design innovation, brand building, marketing and so on. The added value of products is low and profit margins are thin, which leads to the survival of the luggage industry in the low-end market.

In recent years, with the gradual increase of the consumption level at home and abroad, consumers' attention to the luggage brand is also improving. LV, Gucci, FENDI and other international well-known luggage brands continue to increase the promotion and marketing efforts to the high-end market in China. At present, most of the Sales Department of large department stores in China has been occupied by foreign brands.

Guangdong's luggage enterprises are unable to enter the high-end market due to their lack of world-famous brands.

For a long time, the lack of brand building in Guangdong's luggage industry has led to more fierce competition in Guangdong's luggage export.