Chengdu Government And Industry Association Call On Shoes Enterprises To Walk On Two Legs.

In February 14th, under the impact of the global economic crisis, the survival environment of Chinese enterprises deteriorated.

Because of International

Government and trade associations call on enterprises to walk on two legs.

To strengthen brand building in Chengdu footwear industry, we should first have a correct understanding and understanding of the way of brand development.

Brand is both a responsibility and an added value. At present, China's existing shoe brands have little influence and appeal in the international market.

As we all know, the profits of OEM products and processing enterprises are only a small part, and most of them are taken away by enterprises with R & D and brand.

What is the most profit? It is the added value of the brand.

For this reason, the company has been sticking to the road of brand development, even if this road is very difficult.

Secondly, explore the brand of Chengdu footwear industry.

Although there are more than 1000 enterprises and hundreds of thousands of industrial workers in Chengdu footwear industry, there are not many brands with strong influence and popularity in China.

To change this situation, local governments and enterprises need to jointly build up R & D personnel training and R & D platform, and cultivate a number of well-known and influential women's shoes brands at home and abroad to promote the further development of regional brands of women's shoes in China.

To build a brand requires persistent pursuit and long effort. This is a process to test the will and determination of the operator. This process requires a lot of manpower, material resources, financial resources and time.

In this long process, we must first stand up to loneliness and stick to the confidence of the main development of the footwear industry, because in the course of development, enterprises will be faced with the temptation of many high profit industries and industries, and enterprises must stick to their positions and stick to their positions so as to make further progress.

In the process of brand building, it is necessary for enterprises to make unremitting efforts. At the same time, the government gives policy guidance and support, coupled with the media's public opinion guidance and promotion. Through all-round cooperation, the footwear industry in Chengdu will definitely be able to walk out of a road of independent brand development.

Thirdly, enterprises should actively respond to the call of government and industry organizations to walk on two legs in international and domestic markets.

In the domestic market, adhere to the road of independent brand development, independently research and develop products, build independent channels, and actively promote brands.

In the international market, we must adhere to the road of diversifying the international market to effectively resolve the huge blow to the enterprises caused by the risk change of the single export market and reduce the impact of the international financial crisis on the enterprises.

Shoe companies actively explore bottlenecks to break through the domestic market

The biggest bottleneck in the development of footwear industry in Chengdu is that the traditional business model has been unable to meet the needs of market development.

Therefore, the footwear industry in Chengdu must create new top brand shoes and have to innovate.

Take grams grams women's shoes as an example, the company through efforts and innovation, the end of 2007 launched the "third generation of women's shoes monopoly mode" - manager manager system, the mode really realized the joining customers' "zero risk" and store management optimization.

This model was launched and was warmly welcomed by retail customers.

To create a shoe brand, the first thing to consider is brand positioning, which is related to the purchasing power of the consumer groups targeted at the product.

As for the current market, the one or two tier cities are mainly middle and high-end products, to the three or four level market, and are affected by the consumption level. Compared with the one or two tier market, brand is not the most important.

Click shoes are seeing the vacancies in the three or four tier market. From the very beginning, the women's shoes were mainly located in the middle grade leather shoes, taking the asymmetric strategy and strengthening the region, forming a local advantage with the strength of small brands.