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SSND Fashion Age Brand Women'S Wear

2011/2/14 15:13:00 67

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Fashion age SSND

Lane Bryant

According to the prevailing fashion, combined with the trend of women's wear in the information age, we take the brand management concept of design as the soul, quality assurance and service as the leading brand, and strive to create the exclusive fashion brand of fashionable beauty.

SSND

In the fashion age, the brand management concept of "good faith cooperation, common development, casting brand, sustainable management" is to create a unique style of fashion women's clothing industry by 360 degree brand management model.

Guangzhou Fu Sheng Garments Co., Ltd. was founded in 1998. It is a clothing trade.

Clothing trade

And modern production and marketing of fabrics.

The company is headquartered in Guangzhou, known as the "Flower City" and "Yangcheng". It is set up in the SSND fashion age women's wear brand division, Lu Shi Long men's wear brand division, Fu Sheng Trading Company and Fu Sheng fabric company.

The company has more than 80 design and marketing personnel, and in Guangzhou, Foshan, Wuhan and other places to build joint ventures 42 factories, more than 3000 employees, the maximum annual production capacity of up to 6 million.

[brand positioning]

With the rapid development of China's economy, young women, the biggest consumers of clothing, tend to be more brand oriented and individualized in their taste in clothes.

After investigation and analysis by professional staff of Guangzhou Fu Sheng Clothing Co., Ltd., it is found that fashion clothes can not satisfy the needs of the fashionable beauty of urban beauty.

1, for the vast number of consumers, the price is too high, the quality can not be guaranteed.

2, for franchisees and agents, we can not find honest, cooperative and strong manufacturers to continue to develop.

3, manufacturers in brand production, design and brand operation, planning and other aspects of the lack of stamina.

It can not guarantee the needs of brand dealers and brand development, but not sustainable development.

4, the brand based on instability and arbitrarily increase product prices, innocent harm to the interests of brand agents, franchisees and consumers.

5, the brand founder's personal quality is too low, so as to join the agency partners and so on.

In order to solve such problems in China's clothing brand and apparel industry, we launched the SSND fashion women's clothing brand. We hope that through our modern management and long-term brand strategy and honest cooperation mode, we can create brand-new truly fashionable clothing products that can provide consumers with good quality and low price for Chinese clothing brands, and provide cooperative agents with a satisfied brand of sustainable development for joining agents.

Consumer groups:

20-35 year old fashion white-collar women with passion, dreams, taste, pursuit of fashion, freedom of life.

Price positioning:

Spring and summer price range: 120-680 core price range: 180-480

Autumn and winter price range: 180-1280 core price range: 380-680

Product mix:

Spring and summer: T-shirt, vest, sweater, windbreaker, jacket, trousers, skirt, shoes, bag, necklace, hat, autumn and winter: shirts, horse pads, sweaters, windbreaker, jackets, cotton padded clothes, down garments, trousers, skirts, shoes, bags, necklaces, scarves and hats.