"Bird Of Innovation" Is Flying In Design Circles.

With the acceleration of the development of creative industries in Shanghai, the demand for talents is becoming more intense.

Both Lou Yongqi and Liu Canming are outstanding in their respective fields. However, no matter how busy their work is, they have not given up their teaching sticks, and have given back their achievements in the professional field to the field of education.

about

To understand, one uses the innovating bird to make a metaphor, while the other thinks that the realization of creativity is more of a sense of achievement.

But you have to endure the hardships of this process.

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What is "

Creativity is flesh, industry and technology are wings, and part of convergence is "innovation".

The bird's head is the field of vision, and the connection between the head and the body is education.

The big bird's two legs stand on the culture, one represents the understanding of nature, and the other represents the understanding of human beings.

Creating creative agriculture and participating in the idea of "Peach Blossom Village" in Chongming Island

Tongji University

Vice president, doctoral supervisor, Tao Dao City

Founder and creative director of information limited.

Education is undoubtedly a crucial part of Lou Yongqi's title.

Just like in the interview with reporters, he would be unable to resist picking up the marker pen and drawing the curves on the whiteboard of the office.

Lou Yongqi has been active in the world for a long time.

As Cumulus international art.

He is also the executive committee member of the Federation of media universities. He is the only Chinese scholar elected by 10 of the 169 executive committees in the world.

However, the vice president of the school of creative design of Tongji University is more willing to be called the chief coordinator of the China society innovation and Sustainable Design Alliance.

In March last year, Tongji University, Tsinghua University, Jiangnan University, Hunan University, Guangzhou Academy of fine arts and the six top Chinese design institutes were jointly established with Italy to promote sustainable design education, research and practice.

One of the important projects is the "Peach Blossom Village experiment" in Chongming Island, which is also a sustainable design project.

"When it comes to rural areas, the first thing people think of is urbanization, and we hope that through the experiment on this land, we can create a new mode of development in rural areas so that urban people can return to nature and make urban and rural interaction more harmonious."

Lou Yongqi said that their idea is to promote the building of a new socialist countryside through creativity, and create the first creative industrial park featuring creative agriculture and eco-tourism in Shanghai.

The project attempts to produce "acupuncture" adjustment and improvement in the system level through the rural "innovation center" network and the urban "lifestyle experience shop" network and their interaction.

Inspiring students' inspiration

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Business mix

"In May this year, we will select 100 students in Tongji University and take a ten hour train to Helsinki."

Lou Yongqi told reporters that this is following the "Artaud Tongji design factory", Tongji also pushed the innovative education mode.

This newspaper has reported that Tongji built the "first design factory in China", the one thousand square meter innovation platform workspace, can promote education and research, and catalyze the development of social innovation products and services. Students, researchers and industry will discuss how to solve the problem here.

The "train to Helsinki" project is a continuation of the "design factory". It brings together students from technology, design, business and other majors, and inspires students' inspiration by constantly making trouble and intensive courses.

For these projects, Lou Yongqi frequently flew among countries, but he enjoyed it.

Speaking of the innovation in his own eyes, Lou Yongqi drew a picture to reporters, calling it "the bird of innovation".

Creativity is flesh, industry and technology are wings, and part of convergence is "innovation".

But that is far from enough.

"A bird's head is a field of vision, and the connection between head and body is education."

As Lou Yongqi continued to draw big birds' legs, he said, "everything must have a foundation, culture is the foundation. The two legs of a big bird stand on the culture, one represents the understanding of nature, and the other represents the understanding of human beings."

> Liu Canming

"He is good at seeking balance and harmony in the contradiction between fashion changes, market realities and design impulses, so as to create real design works for the public."

It is the comment that he won the highest honor in the field of Chinese designers, that is, the golden ring award, which is also an accurate description of his design style.

Teaching small shops

Although it was a native designer who created the brand in Shanghai earlier, Liu Canming said that his success contained many lucky factors: "at that time there was no such atmosphere. After graduating from University, I felt that I had a job."

Friends around have opened their own design brands, and Liu Canming borrowed 500 thousand from the East and West, and opened the studio. "Rent a small apartment, plus I have 35 people in total, one for sale and one for the model designer."

After graduation, he left school as a teacher, while teaching and taking care of his own shop, he enjoyed himself in his busy life.

In Liu Canming's words, it was not difficult to succeed in that era, but it was very difficult to hold on to success. Many of the designers who started with me did not do it now.

In Liu Canming's works, you can often see regular grid patterns and even wrinkles. Even with the same deconstruction technique, his design is obviously convergent, and there are not many signs of publicity.

This is not related to his character, implicit and introverted, perseverance.

This is also one of the reasons why he can stick to the mentality of playing tickets.

Now, apart from the title of "China's top ten fashion designers", he created the purple Ge and CMLoose women's clothing brand also opened many branches in the whole country.

However, implicit is not insipid, Liu Canming said: "implicit is a little bit interesting, also very elegant, the details are interesting, the design must be tolerant, the more you see, the more you smell."

The pursuit of implicit interest is the biggest feeling of Liu Canming after his study in Italy European design school. "They are so different from our requirements for design that they are more particular about details and interesting than the unified aesthetic standards of Oriental people."

"Curve" creativity inspires inspiration

Liu Canming, who is also the chairman of the two companies of investment management, trust, capital, fortune and industry and trade, also takes account of the teaching work of the clothing Institute of Donghua University.

As an associate professor of art and Design Institute, Liu Canming often brings his life experience to teaching.

In his view, creativity is the soul of the design industry. "If creativity is exciting, creativity will make people feel fulfilled.

But you have to endure the hardships of this process and be a down-to-earth idealist.

Liu Canming gave an example: once he went to the United States to participate in the exhibition of clothing works, the original inspiration was to unpack the package, put the leather, zipper and so on into the clothing, forming accessories and clothing fun match.

However, the implementation is not smooth, the old bag style is not enough, and the accessories are messy.

How to do it? Finally, reluctantly cut off the love, looking for leather, zipper, rope and other imitation package elements into the clothing, "curve" to complete the creativity.

As one of the young teachers at Donghua University, Liu Canming often meets students' questions: "why do my good ideas fail to achieve results?" recently, a student's idea was to make clothing achieve 3D effect, but many high-tech materials were used in the implementation, which reduced the beauty and comfort of clothing, so good ideas could not be divorced from the noumenon of its service.

Liu Canming said.

As for how to stimulate students' creative ability, Liu Canming thinks: "every student has different aesthetic standards and different experiences. In teaching, students are encouraged to keep these differences and not to give up creativity in the bud."

Liu Canming hopes that in the initial stage of costume design, students can make cutting or sewing at the same time, while adjusting the design plan. "This is conducive to the perfection of creativity and the process of creativity."