How Does The Father Of Quick Frozen Dumplings Earn 2 Billion Of His Annual Venture?

There is a legendary entrepreneur in China. When he was 50 years old, he resigned from vice president of the provincial capital municipal hospital and peddied his own frozen dumpling with a tricycle. Now, at the age of 64, he has become the world's acknowledged founder of Chinese frozen food.

Chen Zemin believes that a person's goal of starting a business can be very ambitious, but all of them must start at a small point.

"Why are people so strong in Wenzhou? Because buttons, zippers, lighters, shoes, toilets and toilet paper can be developed into a big one.

At the age of 3, Chen Zemin lived with his father as an artillery specialist and traveled around the country.

From an early age, Chen Zemin used his spare time to study work and study.

When I was 10 years old, I went to the cinema and the theater with my classmates to pick up cigarette butts and scrap and sell money to support the war to resist US aggression and aid Korea.

In junior high school, the school advocated work study, and Chen Zemin learned to cut hair.

At weekends, he carries his schoolbag on his haircut tool and goes to the countryside to get his hair cut.

He went out to work together with his classmates, and he did all the work.

Looking for jobs everywhere, developing his ability to connect with business, and through labor, he learned more skills.

Creative interest determines success.

Chen Zemin was a radio enthusiast from childhood.

From ore radio to vacuum tube radio, and then to semiconductor radio and TV, tape recorder, VCR, he can assemble and maintain.

In high school, he used the principles of the hairdresser to create a harvester model for the farmers.

In 1965, Chen Zemin graduated from medical school and volunteered to work in Sichuan.

Many inventions have been made in the work, and have been selected as "science and technology pacesetter".

In 1979, Chen Zemin was pferred back to the Fifth People's Hospital of Zhengzhou.

At that time, there was a large X ray machine worth hundreds of thousands of yuan but was abandoned after being flooded. At that time, Chen Zemin used his spare time in a few weeks to dismantle it and fix it.

He even modeled on a Japanese washing machine that he saw at the Beijing exhibition, making the first Zhengzhou soil washing machine.

In 1984, Chen Zemin was pferred to the second people's Hospital of Zhengzhou as vice president.

But he always wants to do something in his spare time.

In 1989, Chen Zemin and his wife borrowed 15 thousand yuan to start the "three full cold drinks Department", specializing in soft ice cream.

In the second year, the cold drink department made and sold the only sandwich ice cream in Zhengzhou with Chen Zemin's self-made equipment.

But every year after October, the cold drinks industry entered the off-season, and dozens of workers in the cold drinks Department did not know what to do.

In the past ten years in Sichuan, Chen Zemin and his wife learned to make local dumplings, rice candy and other special foods to local people.

After returning to Zhengzhou, during the holidays, Chen Zemin and his wife had to make many dumplings for relatives and friends.

All those who have tasted praise.

At this time, Chen Zemin remembered that he had gone to Harbin on a business trip in winter. When he saw the local people making a lot of dumplings and putting them in the cold outside, he suddenly thought that dumplings could be frozen and dumplings should be able to freeze.

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Moreover, freezing can solve the problem of keeping fresh for a long time.

3 months later, from raw material formula to production process, from single grain weight to packaging arrangement, from packaging materials to packaging design, from nutrition, hygiene to production, pportation and so on, Chen Zemin produced the overall design, made China's first quick frozen dumpling, and applied for frozen frozen dumpling production invention patent and shape packaging patent.

In the second half of 1990, the TV play "Ling Tangyuan" was broadcast in CCTV. Chen Zemin immediately named the "frozen soup dumpling" which had just been developed, and registered for the first time "Ling", "three full Ling" and "three full" trademarks.

Nowadays, the small dumpling has brought hundreds of millions of wealth to Chen Zemin, and created more than ten billion yuan frozen food market for China.

Mountains and rivers run out of the world.

Inventing a unique product in the market, the door of success has been opened to Chen Zemin.

But how can businesses and customers be accepted?

After class, nearly fifty of Chen Zemin started pedaling products with tricycles.

He pulls gas cookers and pots and pans to the non-staple food store in the city and cooks for people to taste.

At the end of December 1990, Chen Zemin pulled the quick-frozen Tangyuan to a famous grocery store in Zhengzhou.

After having tasted the "three full Ling dumplings", the head of the shopping mall agreed to try the two boxes in a dubious manner.

He also visited several shopping malls in Zhengzhou, and also won the "send two boxes to try" treatment.

However, on the second day, the managers hoped that Chen Zemin would supply a large quantity of goods for a long time.

Before that Spring Festival, Chen Zemin went to Beijing for a meeting. He took a quick frozen dumpling model to the Xidan vegetable market.

After patiently explaining, the person in charge of the shopping mall agreed to enter two tons to trial sale.

The manager of the mall called and asked him to deliver another 5 tons at the fastest speed.

Since then, Chen Zemin has established sales channels in central cities such as Xi'an, Taiyuan, Shenyang, Ji'nan and Shanghai.

After more than a year of market development, Chen Zemin realized that quick-frozen food will grow into a huge industry, which will facilitate the resignation of the seafood industry in May 1992 and concentrate on selling tangyuan.

At that time, a set of imported quick-frozen machine needed about 10000000 yuan, and the domestic product got about 1000000 yuan. Chen Zemin bought materials himself, designed and made it himself, and built the first frozen Tangyuan production line in China, and formally embarked on the track of industrial production.

In the second half of 1992, Chen Zemin handed over production management to his family. He drove a second-hand old van with 4000 yuan to buy a refrigerator, pots and pans and gas cooker, and sold it all over the country.

In Chen Zemin's view, this is a very difficult experience.

But this is the stupidest way to open the market in all parts of the country.

Since 1993, the total output of the total has reached 30 tons.

Practice hard, always lead the industry.

Due to the good market situation, a large number of enterprises that imitate "three full Lingyuan" have appeared in the whole country before and after 1995.

At this time, Chen Zemin judged the situation and decided to give up the investigation of his patent infringement on his peers.

He said: "frozen food is a very low technology industry. Patent lawsuits are hard to beat, and energy consumption is not worth the candle."

China's fast frozen food industry is in its infancy, and only one three can not meet the huge social needs.

The overseas frozen food industry is much more advanced than ours. If you obstruct your fellow countrymen, you will not be able to stop others from landing. Instead of letting overseas enterprises go straight in, you will be better able to work together to make the market bigger and faster, and form a national fast freezing industry with a certain resistance in a relatively short time.

And what I want to do is to practice hard and keep the leading position forever.

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That is to say, from 1995 onwards, the speed of development of the three systems has speeded up and is growing faster and faster.

In 1995, the three industries were rated as one of the 500 largest private enterprises in the country by the State Administration of industry and commerce. In 1997, the six ministries and commissions of the state listed the "three full foods" as the most competitive national brands in China. In 2004, the sales volume of enterprises was 1 billion 400 million yuan, ranking sixty-first among the top 100 taxpayers in China's private enterprises. This year, the sales volume of enterprises is expected to reach 2 billion yuan, ranking the leading position of China's fast frozen food enterprises.

"A person's temper in childhood and youth is the most valuable asset in his life."

Chen Zemin said, "when I was young, work study and hard work in the youth created my character of not afraid of hardship, and made me realize deeply that only through labor can we create wealth."