Zheng Chuanjing: How Do Two Dealers Create Their Own Brands?

"Mulan joined the army" was her childhood dream. When she was a teenager, she went to school with her parents, but insisted on reading.

Childhood dream "Mulan joined the army"

"Unfortunately, when I was young, I had only been in school for 6 years because my family was poor."

Zheng Chuanjing, 45, did not shy away from his shortcomings.

At the age of 8, Zheng Chuanjing went to the countryside with his parents. He was discriminated against and lived in poverty.

When she was young, she especially loved the stories of heroines such as Mulan and Mu Guiying.

"When I grow up, I want to be Mulan and Mu Guiying."

This dream came into her life from childhood and affected her life.

Though he dropped out of school because of poverty, Zheng Chuanjing refused to give up reading, and without books, he saved money on hunger.

After decades of reading, Zheng Chuanjing has developed the habit of not sleeping a few pages a day.

From "two dealers" to the boss

Until 1988, Zheng Chuanjing, 25, returned to Shenyang with his parents' policies.

No work, little daughter, what to do? She thought of the "booth booth" the earliest booth was rented near the Taiyuan street, and every morning at two or three in the morning, Zheng Chuanjing would arrive at the five love market.

"At that time, my earliest cost was only 500 yuan, and I was only a" two dealer "! She said that she knew nothing about brands, and blindly followed suit when loading goods.

However, compared with the five love market, Taiyuan street market is small in scale and small in volume.

Zheng Chuanjing said that after accumulating a certain amount of experience, she officially shifted the battlefield from Taiyuan street to five love, and became one of the tens of thousands of households in the five love market.

Floor shop under train seat

Who knows the hardships of starting a business? Every day, Zheng Chuanjing gets up in the middle of the night and has been busy to work in the afternoon for at least 12 hours. In order to save money, she went to the south to sit on the hard seat.

She said, to go to Guangzhou to go to trousers, to take a few days and nights by train, and sometimes to catch up on time, and to buy no seat tickets, so I had to sleep in a newspaper under the seat.

"One summer, the smell beneath the carriage..."

In the 80s of last century, she went to Shanghai, Jiangsu and Zhejiang to get goods. In order to win the time for new products to be listed, she shipped the goods to Shenyang by express mail.

Sometimes, in order to compete for the priority of the right of delivery, she would have to compete with the big men who had a big waist for a hundred meters sprint. "I often fall into the ground when I get the waybill."

Honesty is the most important thing in business.

"The most important thing to do is to talk about" integrity "two words, Zheng Chuanjing said.

Since April 28, 1997, she has entered the five love fashion city. At this time, her business has been doing quite well. There are already one hundred or two hundred stable customers.

She said: "because I have integrity, I never cheat customers, but also a good customer service staff, I tell them which goods are good to sell, you take away, which goods are not good to sell you do not take it, they bring the goods that are not good to sell, and I will sell them for sale."

In this way, in the five love market, when we mention Zheng Jie, all our customers admire him.

These customers have been making money with Zheng Jie. In order to thank Zheng Chuanjing, they have arrived at the five love market every year before the Spring Festival to find Zheng Jie and send them to the most precious local products in the new year.

Create your own brand

When she went to Jiangsu, Zhejiang, Fujian and Guangdong, she found that in the south, no matter how small the clothing factories were, they were making their own brands.

The five love market is the second largest clothing wholesale market in the country, but few enterprises have independent brands.

Almost all those sold in the market are clothes of Southern enterprises.

So she decided to buy the brand for her own use, and Zheng Chuanjing met the "handsome man" who was already a small celebrity in the south.

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In July 12, 2005, Shenyang Shuai Heng clothing and Trade Co., Ltd. was established. In March 2007, Shuai Heng Garment Co., Ltd. laid the foundation in Kangping Textile Industrial Park. It introduced the most advanced garment production line in the world, and imported more than 500 sets of production equipment such as cutting, sewing and ironing from Italy, the United States, France, Germany and Japan. The annual production of high-end suits can reach 100 thousand sets.

At present, she has more than ten million fixed assets.

"How big a man is, how big his stage is!" Zheng Chuanjing said in his office.

There is a motto hanging on the wall behind her: "life is endless, struggle is endless."