How To Manage Innovation In The Internet Era

Haier group CEO Zhang Ruimin has proposed Chinese style.

Challenges faced by innovation

Effective selection of information is the biggest challenge in the Internet era.

In the Internet era, information is explosive.

For enterprises, competition is, in a sense, information competition, faster than accuracy, better than execution.

How to extract effective information in an era of information explosion is one of the challenges facing enterprise management.

In complex, disordered and even inauthentic information, it is very important to select information that really helps the enterprise, like gold in the sand. Judgment, experience and luck are very important.

An accurate information can help enterprises develop more quickly or get rid of their predicament. A wrong judgment may lead enterprises to a predicament.

The crisis control of enterprises is also a difficult problem that enterprises need to face in this era.

How to monitor, prevent and control the occurrence and development of crisis in time is a headache for many companies.

Thousands of miles of levees are destroyed by ants, and enterprises should do their homework ahead of time.

Every business will encounter problems like this or that. Excellent corporate management is like holding a fire extinguisher at all times and extinguishing it when the fire just starts to rise. It is not too late to wait until the fire is discovered.

In addition, the company's own information security is also very important.

The most direct threat is hackers, viruses, Trojan horses, illegal intrusion and so on. They have been there since the Internet.

There is another challenge. I think it has Chinese characteristics, that is, the core competitiveness of enterprises is too easy to imitate and surpass.

On the Internet, Baidu has basically no secrets.

As long as the source code is leaked, only one link and one download will spread all over the world.

I believe that many Chinese Internet companies share the same feeling.

Innovation should go smoothly.

What is the biggest characteristic of Internet? It is openness.

Internet companies such as torrential rain are also an open enterprise.

From the perspective of internal management innovation of rainstorm, we should use the advantages of the Internet to communicate conveniently, establish a convenient and friendly communication platform, break the barriers between managers and employees, customers and partners, so that enterprise management is no longer a unilateral decision of managers, so that it can interact with management objects friendly, so that timely improvement, timely adjustment and continuous innovation can be achieved.

This is an example of heavy rain.

When we launch the product, we will invite professional players to participate in the test, and collect their ideas and opinions one by one.

In continuous communication, we continuously improve and innovate our products, and the final result of this is proved to be very satisfactory.

The new games that the company is developing will continue to maintain such a research and development mode, so that players can participate in our brainstorming together.

Judging from the external living environment of enterprises, rainstorm has always attached great importance to monitoring the external environment of the enterprise, such as the social environment, industry trend, and government decision-making.

Every day, the latest Internet monitoring report is sent to me and the mailboxes of various executives.

Where does management innovation come from? I think it comes from the current affairs and current events that happen every day.

For the simplest example, the relevant government departments have promulgated a new policy and new norm, and the Internet will react at the first time.

The company can also adjust its own management methods in the first place against the latest policy standards.

At the moment, this seems normal, but it is very important.

In the age of Internet, speed is equivalent to innovation.

You constantly develop new products, the first time to meet customer needs, this is innovation.

No matter what the size of innovation is, even if you first find your customers like small bottles of drinks instead of big bottles, it's also innovative to change large bottles to small ones.

By accumulating bit by bit, we can complete the leap from small innovation to revolutionary innovation.

{page_break}

The impact of the Internet on the personnel management of enterprises is also enormous.

If the management of enterprises does not adjust and innovate according to the characteristics of the Internet, it will be a headache.

I think enterprises should start with the development of the Internet, take advantage of some new Internet services, such as SNS, micro-blog, etc., so that employees in the enterprise can also form or establish such a system, which is relaxed, harmonious and dynamic, and makes full use of the advanced technology of the Internet to mobilize their enthusiasm for work.

The most obvious way to mobilize the enthusiasm of employees is that if everyone can share his personalized information sources, employees will naturally broaden their minds, and innovation will naturally be enhanced accordingly.

In short, it is to give full play to people's subjective initiative and make effective use of modern Internet technology.

With the continuous progress of information technology and the continuous development of the network economy, great changes have taken place in the organization structure and management of the enterprises.

In the early 1980s, some management scholars in Japan and the United States compared the organizations of several famous enterprises in Japan and the United States, and pointed out that the scale of American enterprises was too large, the organization was too complex, the division of internal departments was very thin, the communication between departments was small, the degree of centralized management was high, and the flexibility was poor.

The organizational structure of Japanese enterprises is relatively simple, there are many horizontal links between departments, and the mechanism of information pmission and feedback is smooth, and it has great flexibility in operation, high efficiency, adaptability and risk resistance ability, that is, flexible organization or flexible organization.

The rainstorm now divides the company into several major business units. This structure is flexible and flexible, and has strong adaptability.

We give each division a very large degree of autonomy.

The managers and directors of various departments have the right to handle all matters such as staffing, hiring, dismissal, wages, bonuses and so on.

Once the project is profitable, they can also distribute dividends.

They are both employees of enterprises and owners of enterprises.

This greatly reduced the pressure of the administrative, personnel and financial departments of the company.

Rainstorm executives have also been liberated from many meetings. The time saved can be more explored and considered at the company's strategic level.

In addition, through the Internet and peer exchanges, it is very important to understand the innovation of management and experience in the industry, domestic and even the world.

It is necessary to find common ground on the basis of communication. Innovation can be a matter of an enterprise, or it can be done by two or three enterprises, including innovation in cooperation mode, cross industry marketing innovation, and innovation in the integration and utilization of resources of different industries.

This is like thinking horizontally in advertising creativity, looking at things wider, more angles, and thinking from one dimension to multidimensional. All industries must be considered as cooperative business partners.

I think enterprise management innovation is not simple, and can be accomplished overnight and metaphysics.

In the process of continuous learning and supplement, we should combine the position of our enterprise in the industry and the whole social environment, and gradually develop and innovate rather than simply copy it, then label ourselves.

Three problems should be considered in innovation

First of all, before implementing the new management method, we must first evaluate and collect opinions to determine whether the new method really achieves the desired purpose.

Secondly, it is necessary to discuss with the managers at all levels to see if these new methods are effective and whether innovation is sustainable.

The system of encouraging innovation should be fair, just, democratic and pparent.

Finally, no matter what kind of innovation, there is always risk.

We should anticipate these risks ahead of time in enterprise management innovation, and prepare for the failure of innovation.

Only by constantly adjusting, constantly adapting and constantly correcting can we find a practical innovation, so that innovation can bring healthy development and continuous momentum to a company.