Business Attire Customize &Nbsp; Low Cost Clothing Has Created A Big Industry.

Sales backbone "solo" entrepreneurship

In 1995, after he graduated from high school, he went to Guangdong with his relatives and friends to work in a private furniture factory.

"The company attaches great importance to training the sales team, and I have done the sales manager from a layman through my own efforts."

Recalled that when he first entered the office, He Chaogang said that because he did not know much about the clothing production process, especially the fabric types, he often followed the designer when he first came to the company. "At the beginning, he often confused the characteristics of the fabric, so when he introduced to the customer, he often had problems."

In just over a month, He Chaogang has made a dozen of his clothes and fabrics clear, including what kind of clothes they are suitable for, how to wash them and so on.

"Although many of the fabrics are not used in the tailor's clothing, it will help us to know more about the future work."

He Chaogang told reporters.

Over the past two years, he has become an indispensable member of the company from a general salesman to a regional sales manager with better performance.

Since 2000, the development of the company has been in a bottleneck.

"The boss is not willing to seek change and innovation, and the positioning is not very clear. Whether the high-end suit suits or the lower class waiter dress, as long as there is an order, the company will do it."

In 2001, he was disagreed with his boss's opinions. He had been looking for opportunities to go on his own.

In 2002, he submitted an application for resignation to the company. He joined 3 friends and set up a professional clothing customization company.

It seems easy to do.

"4 people, thousands of dollars, that's the way to start their own business."

He Chaogang said, four of them, no boss, are employees, one of them is responsible for clothing design, the other members have to contact customers and run sales.

The first paction that He Chaogang remembered deeply was a small order of 10 thousand yuan that he himself ran out.

"The former company didn't pay much attention to this small order, nor did it need to run by the sales manager himself.

But now, all orders need to be done, no matter how small they are. "

When he finished the deal, the company was still worried about the first month's rent. "The first pot of gold is like" timely rain ", which solves the urgent need.

Running a sale is not easy for any business, especially a small company like them.

"At the very beginning, we could only start with the smallest scale, including the small bills that many large career customization companies would not undertake."

He Chaogang's accumulated connections in his original company also provided him with many help to start his own business, and many customers had long-term cooperation with him after solo.

"The clothing industry seems easy, but after entering the industry, it is hard to find difficulties."

The customization of business attire is different from that of ordinary clothing manufacturers. It pays more attention to the link of marketing and design, while production is the second.

Therefore, the sales backbone "solo" entrepreneurship.

In 1995, after he graduated from high school, he went to work in Guangdong with his relatives and friends, and managed a warehouse in a private furniture factory. After missing two years of work, he resigned and returned to his hometown in Xianning.

In 1997, he came to Wuhan to find a job. In the large talent market, he applied for a career dress customization company.

"At that time, business dress customization was a new industry, so it chose to enter the industry."

He Chaogang introduced that the boss of the company he had held in Shenzhen was a professional clothing company, and the industry of custom made clothing was first started in Shenzhen. So working in this company for several years, he had a deeper understanding of the profession.

"The first appearance of the professional dress custom, for the ordinary citizens, is still a relatively new industry.

Because many large units began to emphasize uniform dress, gradually wearing formal clothes on formal occasions has become a popular matter.

He Chaogang told reporters that in the past, many units did not require clerks to wear professional uniforms, but now many companies pay attention to the overall image, so they must be uniformed or have to wear on certain occasions.

This makes the degree of emphasis on professional clothing also increasing year by year.

"The company attaches great importance to training the sales team, and I have done the sales manager from a layman through my own efforts."

Recalled that when he first entered the office, He Chaogang said that because he did not know much about the clothing production process, especially the fabric types, he often followed the designer when he first came to the company. "At the beginning, he often confused the characteristics of the fabric, so when he introduced to the customer, he often had problems."

In just over a month, He Chaogang has made a dozen of his clothes and fabrics clear, including what kind of clothes they are suitable for, how to wash them and so on.

"Although many of the fabrics are not used in the tailor's clothing, it will help us to know more about the future work."

He Chaogang told reporters.

Over the past two years, he has become an indispensable member of the company from a general salesman to a regional sales manager with better performance.

Since 2000, the development of the company has been in a bottleneck.

"The boss is not willing to seek change and innovation, and the positioning is not very clear. Whether the high-end suit suits or the lower class waiter dress, as long as there is an order, the company will do it."

In 2001, he was disagreed with his boss's opinions. He had been looking for opportunities to go on his own.

In 2002, he submitted an application for resignation to the company. He joined 3 friends and set up a professional clothing customization company.

Rely on the "City Games" to expand reputation

Since the beginning of 2005, there have been a lot of custom tailored companies in Wuhan.

"If we stick to stereotypes, the benefits of the company will only get worse."

He Chaogang discussed with other partners to give up the original lower class professional clothes and make up only the middle and senior executive suits.

"The most basic occupation garment customization is the uniform clothing of the service staff. The order of these garments is large and easy to make, but if the positioning of the company is not clear, it will also have adverse effects on the healthy development of the company in the future."

In 2007, the sixth urban games were held in Wuhan. For many enterprises, it is very important for many enterprises to seize this prestige reputation. Ho Chao steel is also looking for opportunities. He quickly went to Beijing and other places to contact the relevant departments, and finally became the supplier of the western style clothing designated for the city games, providing nearly more than 300 suits for the city games.

"Many colleagues are very impressed by our move, which has brought a good impact on the development of the company and has won a good reputation in the industry."

He Chaogang said, "the only regret now is that after the event was held, we did not continue to do the corresponding publicity work."

After the completion of the activities, he Chao Gang's team did not focus on follow-up publicity, but to ease the pressure of production, and spent a lot of money and energy to expand the size of the company's processing plant, but the order did not grow correspondingly, which made the company's present development situation not close to its expected target.

"The threshold of tailor made clothing is very low, and every professional clothing customization company is developing slowly like snowball. But we need more efforts to make the company bigger and stronger."

He Chaogang told reporters that his company's next plan is to create a successful professional clothing brand, focusing on the design of professional clothing and product packaging.

The size of the staff must be measured before the order is ready for production.

"Making 100 sets of clothes does not guarantee the standard of each set, but we are trying to do the least if the size is not suitable."

He Chaogang told reporters that this is different from ordinary clothing production, must be tailor-made, there is a set of inappropriate circumstances will cause a certain loss to the company.