Shoe Enterprises Achieved A Rapid Sales Growth In 2010.

According to media reports, footwear industry brand 360 degree Recently released interim results as of December 31, 2010, data show that the second half of 2010, footwear industry brand The business income of rm331 was 2 billion 275 million yuan (the following units were RMB), an increase of 29.5% over the same period last year. The company achieved a net profit of 423 million yuan, an increase of 18.51% over the same period in 2009, a profit of 0.205 yuan per share, and a dividend of 0.071 yuan per share in the medium term.

Data show that in the second half of last year, the company increased 336 retail retail outlets, reaching 7363, belonging to 3459 authorized distributors. 361, the total number of children's wear shops increased to 487, of which 133 were counters in adult clothing stores. The new concept store increased to 5 from the previous 2 to Town.

From the product category, sales of footwear products reached 1 billion 226 million yuan, an increase of 18.1% over the same period last year, and sales of clothing products increased by 42% to 997 million yuan.

The company will continue to add 600-800 stores a year to its sales network and expand its network to 10 thousand stores within 4 years, according to the 31st degree scale.

According to the financial report, at the end of 2010, there were 20 pairs of footwear production lines with 17 million pairs of shoes in the new five mile Industrial Park production base and the existing Jinjiang production base at the end of the year, an increase of 1 over the end of June 2010. In addition, the total annual production capacity of the garment production line is 5 million.

The financial report also revealed that in the second half of 2010, the company's administrative expenses increased by 137.9% to 129 million yuan, mainly due to the increase in R & D expenses, the salaries of newly recruited management staff and department heads. Sales and distribution expenses accounted for 17.1% of the turnover, of which 13.3% were advertising and marketing expenses. Compared with the same period in 2009, the advertising expenditure accounted for about 10.8%, and the cost of employees increased significantly. In the second half of 2010, the expenditure was about 88 million 100 thousand, accounting for 6.9% of the turnover. The same period last year, the labour cost was about 30 million 800 thousand, accounting for 2.9% of the turnover.