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Preparations Need To Be Made From Five Aspects Before The Exhibition.

2011/2/23 15:42:00 64

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According to the investigation by foreign specialized agencies, visitors' memory order for each factor of the exhibition includes: attractiveness of exhibits, operation demonstration 25%, booth design 14%, exhibition booth personnel's performance 10%, distribution information 8%, exhibitors' reputation 4%, 39%.

This shows that exhibitors do not have fame, they can rest easy, the key lies in the performance of the exhibition site.

First,

Exhibits selection

No. 1.

Exhibits are the most important factors to impress the observers.

The selection of exhibits should be based on three principles: 1, pertinence, 2, representativeness, 3, uniqueness.

Pertinence means that exhibits should conform to the purpose, policy, nature and content of the exhibition.

Representativeness refers to the exhibition's high and new technology, production capacity and characteristics of the industry.

Uniqueness means that exhibits must have their own uniqueness, which is quite different from similar products.

Secondly, exhibitors on the spot show.

Nowadays, many exhibitors use the methods of singing and dancing, award-winning questions and video and audio.

This is because, under static conditions, it does not show all the properties of the exhibits, showing all the characteristics, and needs to be explained, emphasized and rendered by means of other materials or equipment.

Exhibitors should pay attention to the participation of visitors and prepare some samples for free distribution.

Third.

exhibition booth design

。

At present, many exhibitions also take the proportion of special decoration as the main publicity point.

Exhibitors are also paying more and more attention to special decoration.

However, the more expensive clothes are, the more luxurious the decoration is.

Exhibitors should consider whether they can fully reflect their image and attract the attention of visitors.

Therefore, you can measure the purpose of decoration in several ways: 1, the design of the exhibition booth should be in harmony with the trade atmosphere of the exhibition; 2, the booth design is for the sake of showing off the exhibits, not to win the competition; 3, the design of the booth should consider the public image of the participants and not be too innovative; 4, do not neglect the basic functions of exhibition, talks, consultation and rest.

Fourth, staffing is the key to the success of the exhibition.

The staffing of the exhibition booth can be considered from four aspects: 1, select the appropriate type or related departments according to the nature of the exhibition; 2, determine the number of personnel according to the size of the workload; 3, the basic quality and personality of the staff; 4, strengthen the training of professional knowledge and the understanding of product capability, including professional knowledge, product performance, presentation methods and so on.

Fifth.

Customer invitation

。

Visitors to professional exhibitions have clear objectives.

So in addition to passively waiting for customers, exhibitors should consciously invite customers before launching.

We can invite and attract customers through direct visits, advertisements, on-site publicity and distribution of materials.