Wu Dalang'S Inspiration For Opening A Steamed Bread Shop

I remember in January of 2011, when I was training for excellent shopping guide friends in Shenzhen office, I told them a story about a store.

The story goes like this: Wu Dalang started the first steamed bun shop in Yanggu County, because there was nothing.

The story is not long enough to finish soon, but the truth in the story is always intriguing. The importance of store sales management is also revealed from the story. Combined with today's OPPLE terminal, its experience is almost the same.

Let me take a closer look at the following analysis.

Wu Dalang opened the first steamed bun shop in the county of Yanggu. First of all, it was a good time to cut into the vacancy of an industry, and with its own efforts, there was no need for any management at all, and business could be done naturally.

In fact, many of our OPPLE dealers, like Wu Dalang's situation, did catch up with a very good time. They chose a industry that is still in Chaoyang and relatively permanent, plus a brand that has great potential, combined with their own efforts, without any management means, it is easier to do business. This is why OPPLE dealers today have a lot of reasons.

But as business is getting better and better, customers are getting more and more. Alone with the company's overall situation, it has seriously affected the steamed bun business. No one will see that the business is not going to work. In spite of that, Mr. Wu has to find someone to help, so he recruited young and beautiful Pan Jinlian to take charge of the sale of the steamed bread, and the business is getting better and better because of the manpower division.

OPPLE dealers are looking at more and more businesses like many husbands and wives, and two of them obviously feel inadequate. So they lose a lot of business and are forced to recruit staff to solve the problem of shortage of manpower.

Although the development of a store should be like this, we still have a lot of OPPLE dealers. They are still in a muddle through situation, they are satisfied with the status quo, they are doing well in making money, and how much they have done.

In fact, at this time, as the storefront business is getting better and better, the storefront is bound to be standardized and institutionalized in the sales process. At this time, the management of the storefront is very important. Wu Dalang's steamed bun shop has made great breakthroughs since, but it has also hidden a lot of management problems.

Pan Jinlian came to work without any training. From selling, he couldn't talk about any skills at all, nor did he need too many good etiquette and service levels. All the little Pan Qingchun's attractive appearance attracted the customers of the steamed buns. At this time, though the business could be guaranteed for a while, the young people would be old, and with their tempers getting longer, they would offend the customers sooner or later.

Because Wu boss does not educate employees, the treatment of employees has always been a fixed salary, without any incentive benefits, it is inevitable to let little Pan Xinsheng unhappy, so that the little girl's temper is getting bigger and bigger. By that time, Ximen Qing, the frequent guest of the steamed bread, clearly saw the mystery, and was lucky enough to dig up a partnership and set up another stove to give the stock to the staff business.

Wu Dalang was left alone, alone and alone, and barely enough to earn {page_break}.

　　導購不培訓即上崗，首先是對導購本人的不負責任，沒有學習不懂得如何銷售產品，沒有銷售業績而且屢屢招到投訴和打擊，導購也自然沒有了信心，要么走人不干了，要么只能混混過日子;其次也是對店面本身的不負責任，好不容易找了個幫手，來了好長時間也不見著對店里業績有多大的貢獻，店面其實就是一個企業，每個員工都應該為企業發展貢獻業績，企業不是學校，更何況誰都不喜歡學習成績不好的學生;第三，更是對顧客的不負責任，相對而言導購應該在顧客面前時專家是顧問，只有這樣才能幫助顧客解決問題，才能正確的引導顧客購買到自己想要的稱心如意的好東西，但導購如果不懂的話也就只能是瞎忽悠，這是對顧客嚴重不負責任的態度。

Looking at the daily management of the staff, despite the division of labor between Miss Wu and Miss Pan, it is necessary to supervise and manage the daily work as a boss. Seeing Miss Pan's temper growing, Wu boss is indifferent, indifferent and resigned. Finally, there will be problems.

Good business is the result of joint efforts. As a boss, we should not be stingy to employees' salaries and benefits. Employees are not machines, and everyone has their own feelings.

There is an old saying: if you want to run horses, you have to feed the horses!

Let us also see that the daily staff education, care, attention is obviously not less, staff stability is actually the premise of stable performance.

In addition, even if the store business is good, we need to study carefully and carefully analyze the consumer group.

The main reason for the good business is that the storefront is very good. The steamed bread is very delicious. Customers mostly come to pan Mei. Are there any other reasons? This is what managers need to analyze and pay attention to, and they should always pay close attention to customers and formulate corresponding customer strategies. Only when they truly know themselves, can they succeed in battle.

Store development is very important. Management is very important, whether it is staff management, customer management or product management. Everything is indispensable, just like a common phrase of financial management concept: you don't manage to ignore you.

In fact, whether you shop or not, you don't care about your employees or your employees. You can only end your own development by letting go.

Corresponding to OPPLE distribution stores, the above similar problems are common. In the end, we need to make ourselves bigger and stronger to improve our market competitiveness, or do we want to do nothing and let others surpass; in the end, it is important to keep pace with the development of the industry or remain complacent; this I think we all understand that real store sales can be summed up in one sentence: management can bring benefits.