Shishi Shoes And Clothing Enterprises Take Diversified Routes To Break Through The Bottleneck Of Development

February 25th news "pluralistic development is

Diversification is one of the most popular words in Chinese entrepreneurs nowadays. Almost all excellent Chinese enterprises have diversified efforts. The crisis and decline of almost all excellent companies are related to the company's diversified expansion strategy.

This is what we call "diversity and diversity".

The emergence of this phenomenon is not surprising. The purpose of doing business is to be bigger and stronger. There are only two ways to grow bigger and stronger: specialization or diversification.

"At present, the RMB appreciation, raw material prices, labor costs and market competition are fierce, and other factors, the pressure on enterprises."

Wang Jun, a foreign trade company, told reporters that the poor faced the current difficulties.

In the shoe and garment enterprises of Shishi, Shishi Fusheng Shoes Co., Ltd. has made a successful road.

As we all know, Fu Sheng Shoes Co., Ltd. is famous for producing "MLC" brand leather high-grade casual shoes, with modern standard factory buildings and thousands of employees.

On the way of development, they foresee and try first. After three years of planning, last year, the island's footwear industry and Mu Linsen footwear industry joined forces and invested 50 million yuan to set up Shishi Mu Linsen outdoor brand Co., Ltd., and began competing for outdoor products market.

At the same time, Xianghua group has also made diversified development with bleaching and dyeing as its leader. It has achieved steady development from "weaving, bleaching, dyeing, clothing, trade" and other industries. The output value and tax amount of enterprises have increased year by year, and achieved good economic and social benefits. The development trend of enterprises is gratifying, brand effect is obvious, and the quality of economic operation has achieved a qualitative leap in strengthening management.

Integrating resources and developing new markets

"Diversification of business models" has now become the common pursuit of most enterprises.

These fanatical pursuit of diversified business and extending the tentacles to various fields will ultimately bring about success.

However, their diversified road is relatively successful, not only opening up a new market, but also well integrating resources, so that the development space of enterprises has been greatly developed.

Not long ago, another shoe Footwear Company based on casual shoes was also planning to spend $50 million on the clothing market this year, developing jeans products and directly participating in the competition in jeans.

The feedback from an order that the company has just concluded shows that the new garment industry has already received a lot of valuable orders.

During the interview, the comrades of the Municipal Economic Bureau told reporters that enterprises must not blindly follow suit on the road of diversified development and expansion. They must take the time to assess the situation and look far ahead. It is the best policy to integrate existing resources effectively, take emerging markets as the goal and actively open up new markets.

Diversified development can not be lost.

Enterprises must have their own reasons for taking the road of diversification. The conclusion is that diversification is the only way to resolve risks.

Enterprises are the main body in pursuit of maximization of interests and risk minimization. There is nothing wrong with diversification.

Fu Guangwei, deputy director of China Textile Information Center, said in an interview with our reporter that an enterprise needs to constantly adjust in different stages of development. It is necessary to correctly handle the relationship between specialization and diversification.

Diversification is easier to control if we want to find ourselves familiar with the industry or the extension of the industrial chain.

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In this regard, recently held the city's corporate commendation conference stressed that diversified development is the only way for enterprises to expand and develop. However, diversification and specialization have their own space, and the key is how entrepreneurs grasp it.

First of all, enterprises must control risks, control their main businesses, do well and strengthen their main businesses, and diversify on this basis.

Secondly, for small and medium-sized enterprises and growing enterprises, we must give full play to the advantages of the enterprises, concentrate their limited resources on the professional field, seize the peak of the industry with advanced technology, expand the market share with the advantage products, make their enterprises stronger and stronger, and strive to become the leading industry. For the large scale enterprises and leading enterprises, we must focus on ensuring the development of the main industry, focus on upgrading to the high end of the industrial chain, extend to the two sides of R & D and sales services, and actively participate in and develop some industries closely related to the main business.

At the same time, we should focus on developing new high-tech industries and new industries with high added value and high technology content.