In 2011, Consumers Talked About Buying Clothes.

The warm spring in these two days has aroused the enthusiasm of the people to buy spring clothes, but many people have found it difficult to start after visiting a large circle. The price of spring clothes is much more expensive this year.

The ultimate discount for winter wear is spring clothes.

Recently, the temperature of Yongcheng has gradually increased.

"We have already arrived in the third batch of spring clothes, and now 80% of the whole shop is spring clothes, and the styles and colors are all in full."

Yintai department store two floor of a women's clothing brand guide told the author.

According to the introduction, tender green and bright yellow become the main colors of spring clothes this year. In recent years, the popular gauze and lace are embellished in the skirt, waist or sweater's chest, and this year's spring dress design can be extended.

Spring clothes attract people's eyeballs, and the winter clothes that are unwilling to lose their appearance are playing the ultimate discount.

Yesterday afternoon, I saw in the pedestrian street of Town God's Temple that the owner of a women's wear shop was putting up a "glass shop wall".

A lot of small suits are worth a short coat.

Despite the spring, the price of spring clothes this year has made many consumers feel "hot".

The author found that the price of a long sleeved T-shirt is between 300 yuan and 700 yuan in the brand counters of Jiangnan Buyi, QUA, MO.CO and Ou Shi Li, while the price of thin windbreaker and small suit is usually close to 2000 yuan.

"The price of spring clothes this year is indeed more expensive. The price of our spring long sleeved T-shirt last year is generally 400 yuan to 500 yuan, and this year several models should be close to 700 yuan.

But it's not just our family. Almost all brands are expensive this year.

A shopping guide for women's clothing brands.

In another brand counter, the author compares the newly listed spring clothes and the winter clothes that are being discounted, and finds that the price of a spring suit is 798 yuan, while the price of short cotton padded clothes and long windbreaker in the winter discount area is 798 yuan.

"Such a thin little suit is worth a cotton padded jacket."

Miss Wang, who was chosen by the side, discussed with her colleagues.

Cotton prices are the main drivers.

The price of spring clothes is rising. The most powerful promoter is cotton price.

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It is reported that cotton, as the main raw material of cotton spinning enterprises, usually accounts for 60%-70% of the cost.

According to the average profit of 12% of the industry, cotton price rises by 1% every time, and the profit drop of enterprises is 0.53%.

Cotton prices have risen all the way since the beginning of last year. The rise in the second half of the year has been especially high, reaching a high point in November. Zhengzhou's cotton futures contract price exceeded 30 thousand yuan / ton mark.

Because garment enterprises usually produce two seasons ahead of schedule.

At that time, people in the industry expected that spring clothing prices will rise by 5% - 10% in 2011.

At the beginning of this year, cotton prices picked up again, Zhengzhou.

A person in charge of a well-known clothing company in Ningbo told the author that the price of raw materials, which was dominated by cotton, did affect the price of spring clothes this year.

"At the beginning of last year, the purchase price of cotton yarn was 28 yuan / kg. At the end of last year, it had risen to 38 yuan per kilogram. It only came from the pressure of raw materials, and we had to raise 10% in terms of commodity prices before we could digest it."

In addition, the cost of labor and other aspects of the rise is not small.

An industry analysis, there may be room for spring clothing.

Due to the fact that garment manufacturers generally produce two seasons ahead of time, the recent upward trend in cotton prices and the pmission effect of high labor costs are not fully in place.

If cotton prices continue to be high this year, the trend of clothing prices is likely to continue to the summer and autumn market. It is estimated that the price will continue to rise between 10% and 20%.

Consumers talk about "buy clothes classics".

Faced with the possibility of further expansion of business pressure, many garment enterprises began to ponder over "reducing costs".

The head of the clothing company told the author that the company has been working on raw material procurement.

Many smart consumers are not worried about spring clothes.

"At the end of last year, there was a round of autumn and winter sales promotion. I stroll around the market very frequently, and pick up something that looks good.

In fact, last autumn clothing and all the popular elements of spring clothing this year are very close, and there is no need to worry about obsolescence. "

Miss Hu, who worked near Tianyi business circle, picked up the "eye piercing" selection in the last round of autumn and winter clothing promotion, and talked to her about "buying clothes classics".

I learned from various stores that under normal circumstances, the sale of autumn and winter clothing last year will continue until the first half of March, but if consumers fail to find the Chinese style in the autumn and winter clothing promotions in the physical shopping mall, they can also take a look at the online shopping platform that plays the same "autumn and winter" brand.

This year's spring promotional activities will start in late March.