Home >

E-Commerce Is Becoming More And More Mature &Nbsp; Foreign Trade Clothing Industry Is Attracting High-End Talents.

2011/2/14 12:00:00 99

??? 日本語 Fran?ais English 中文

E-Commerce Foreign Trade Clothing High-End Talents

With the growing maturity of e-commerce platform,

foreign trade

The industry once again welcomed the spring after the financial crisis, especially the foreign trade garment industry.

Top talents become chips in the period of industrial pformation

In the past five years, the rapid development of China's e-commerce mode has provided an important experimental field for the foreign trade garment industry to adjust its industrial development structure.

In the online shopping market, the output value of foreign trade clothing is amazing. It is in such an environment of polarization of the concentration industry that some factories and bosses who originally ordered orders for foreign trade garments try to get rid of the fog of low priced copies. After accumulating certain experience, they try to create their own brands and slowly emerge from the Internet platform.

At present, the foreign trade garment industry has become a leader in the pition from low value-added primary competition to brand value competition.

All these require the drive of talents.

along with

international finance

With the improvement of the environment, the demand for labor in foreign trade enterprises has increased rapidly.

Statistics show that demand for talents in the trade sector has risen significantly this year, and has become the largest demand for talents. The demand for talent in the foreign trade garment industry has always been strong. However, the relevant recruitment website data show that nearly half of the recruitment companies are private enterprises, and foreign-funded enterprises account for only 5%. Although the recruitment Posts cover all kinds of front-line positions such as marketing, distribution, clothing merchandisers, warehouse management and so on, the high-end clothing trade talents with international background are still the focus of recruitment of all kinds of enterprises.

"Now, more and more foreign trade clothing enterprises begin to take a long view, and the maturity of e-commerce platform has made them try more.

B2C

The business mode is bound to require companies to recruit more talents who are able to have direct dialogue with partners.

Lilian, a customer manager of a headhunting company, said that the number of employees in the foreign trade garment industry is huge, so long as they have basic foreign language and computer skills, it is not difficult to enter the industry.

But in the process of gradual pformation of enterprises, more enterprises will pay more attention to the establishment and dissemination of brand and word of mouth in the process of value pformation. At the same time, they will inevitably involve more and more links such as contracts, orders, customs declaration, inspection, pportation, warehousing, banking, insurance and so on. Therefore, the relevant management, marketing, technology, law, finance and information talents are in great demand.

"Mature talents with 3 to 5 years of relevant experience can master at least one foreign language, hold international trade document certificate, international freight forwarder certificate, export salesperson qualification certificate, customs declarant qualification certificate or qualification certificate for inspection staff, and so on.

According to Lilian, at present, many international trade talents have already become the professionals in the industry.

New brand strategy calls for marketing master.

In this era of equal speed and quality inspection, it is obvious that the foreign trade garment industry can no longer simply expand by scale, drive by cost advantage, and continue to maintain high speed development. New technology level, new culture form and new marketing mode have prompted people's consumption patterns and concepts to undergo profound changes. Talent oriented value innovation is the original driving force for the next round of industrial upgrading and pformation.

Elaine, director of human resources at Shanghai garment office in Italy, said that the development of garment industry in developed countries began to develop slowly through the establishment of a number of brands.

"Many brands are originated from family handicraft shops, benefited from frequent commercial trade and pportation business, and gradually formed a unique style in constant innovation and breakthroughs."

In her view, the establishment of brand value is the top priority for the development and breakthrough of China's foreign trade garment industry. In today's era, a brand new marketing and cultural communication mode will be a powerful means to highlight brand value.

"Behind all this, top talents are needed as the backstage drivers."

Many people in the industry also believe that brand strategy will be the top priority of the industry development in the next five to ten years. Whether terminal brand, regional brand, supplier brand or the establishment and consolidation of distributor brand will decide and create the pformation and upgrading format of China's foreign trade garment industry.

Because of this, at present, the foreign trade clothing industry with relevant marketing experience is becoming more and more enthusiastic, with an average annual salary of about 100 thousand yuan.