Guangzhou'S Consumer Market Presents A "&Nbsp" Trend.

Reporters yesterday visited the main shopping malls in Guangzhou supermarket, from February 2nd (New Year's Eve) to 9 (Chu Qi), Guang Bai, new Daxin, friendship, Dongshan Department store, modern, Xinguang, Tianhe and other seven old department stores in Guangzhou 8 days sales of about 450 million yuan, an increase of 20% over the same period.

During the Spring Festival Golden Week, the passenger flow increased sharply with the increase of the temperature, and people became more prosperous. Business promotions could be described as four fires.

Huge passenger flow and purchasing power support the golden week's commercial cake. Guangzhou's major department stores offer various promotional activities to attract public consumption.

The big business circles are buzzing, buying new clothes, watching performances and drawing awards.

The wonderful New Year meal is a continuous flow of customers.

According to preliminary statistics, during the golden week of the Spring Festival, sales of major department stores such as Guang Bai, Xin Da Xin, friendship, Dongshan Department store, modern, Xinguang, Tianhe City increased by two to 30%.

Among them, Dongshan Department store sold more than 29 million 20 thousand yuan, an increase of about 19% over the previous year, 58 million yuan in modern department stores, an increase of 15% over the same period last year, and the total sales volume of new light department stores reached 27 million 500 thousand yuan, up 18% over the same period last year.

Warm spring festival Spring Dress

As the Spring Festival temperature gets warmer, many people take advantage of the new year's gap to buy thin clothes in the shopping mall, and spring clothes return to the champion of clothing sales.

Riding on the "Yi tou" dress, the sales of spring, orange and purple are quite ideal. According to shinguang department store, the sales of spring clothes increased by 16% over the same period last year.

The new spring clothes, such as skirts, shorts, cotton sweaters and so on, appeared again in the display window or counters. According to Guang Bai, during the Spring Festival, many people came to buy spring clothes as new year clothes, and clothing sales increased by nearly 30% over the same period last year.

Zodiac gold jewelry is most popular.

Recently, the gold price of gold has been strong, and the Spring Festival holiday is also a time of happiness.

In particular, the tightening of the property market before the holiday period has increased the investment of many gold investors, and pferred the funds that originally intended to enter the real estate market to the gold market. The demand for self purchase has increased significantly.

It is reported that the sales of gold and other jewellery sales increased by more than 15% during the Spring Festival.

According to modern department stores, the appreciation of RMB led to gold consumption. During the Spring Festival, sales of gold jewelry increased by 58% over the same period.

Dongshan Department Store statistics show that the most popular selling year is the investment in gold. Sales of gold products (including investment funds and Shi Jin) during the whole Spring Festival holiday period are more than 4 million 500 thousand yuan, and the year-on-year increase is the highest among all categories.

In addition, according to Guang Bai and Xin Da Xin, wedding gold jewelry, nearly kilograms of investment gold and rabbit golden bullion become golden week popular category.

Sales of household appliances continued to boom

During the Spring Festival of the rabbit, sales of household appliances continued to be hot except for the traditional sales of clothing, shoes and hats, New Year foods and gold jewelry.

Under the seduction of "sales promotion", "full court 12% off" and "buy full delivery", all kinds of electrical appliances have a good performance. Sales of color TV, refrigerators and washing machines have been greatly improved compared with the same period last year.

The distribution time of household appliances such as refrigerators, washing machines and other household appliances has been arranged after the Spring Festival.

Small appliances such as electric heaters and dryer are also hot selling products of strong cold air.

In addition, most of the LCD TV's cost performance is more reasonable, and it has also led to a new round of upgrading of many family TV sets.

It is worth mentioning that many consumers buy some useful information appliances such as mobile phones, computers, digital products, etc. as new year's gifts, and the new year's gifts between friends and family are also extended from daily food and health care products to digital products and small appliances. The sales of 3C electrical appliances have been directly brought to light, and sales have doubled.