Three Bottlenecks Encountered In Chinese Fashion Design

1, design and draw lessons from it?

Drag ground

Guo Pei, who has been designing costumes for Spring Festival Gala, is no longer the same as the public who responded to the "Shanzhai gate" in 2009.

She said that design and service are two different concepts. The design is centered on the designer, the inspiration and design direction, the models chosen and the requirements for the models are the bones or the fullness. These are all decided by the designer, and everything else serves them. This is the designer's work that can be called one hundred percent.

In the custom service, clothing design occupies a secondary position. All designs should serve one person or even a theme. The design of the Spring Festival Gala, the design of the Olympic Games and the requirements of the stars are all service objects. The purpose of the designer is not to make this dress, but to help achieve fruiting.

2 Chinese traditional cold

Fan Bingbing appeared in the sixty-third session in his "Dragon Robe".

In fact, Fan Bingbing also reserved a set of Chinese elements of clothing - that "blue and white porcelain" in China's national image promotional film to be displayed.

The designer is Guo Pei, "I like blue and white porcelain very much, and I have been doing this design for 10 years without deliberately making serialized works.

I didn't make Fan Bingbing's dress for her national image documentary. There was only one piece of work. She just liked it, and she also dressed well.

She said that the starting point and source of her design was traditional elements.

Although we can see Zhang Ziyi, Song Zuying, Tan Jing, Zhang Zilin and other celebrities and celebrities in the international image, they are dignified, elegant and noble, and more importantly, Chinese style beauty.

But some netizens asked: foreign designers and Chinese elements can be integrated seamlessly, Chinese designers in the hands of Chinese elements are not enough.

Why is there no Chinese feature on the stage of Spring Festival Gala? Why can our traditional costumes only appear occasionally in international occasions? South Korea, which is deeply influenced by Chinese traditional culture, has been influenced by the dress of the Tang Dynasty in China.

In formal occasions, Hanfu has become a norm. If there is a violation of the older generation, the elders will not accept their "invitation".

In the new year's Eve, people who don't wear Hanfu in the streets will be considered rude by strangers.

Hanfu's reputation in the world is not to lose its cheongsam.

3 creative "fresh" too short {page_break}

Many fashion designers are not living well enough to simply earn their living or even change careers.

"In terms of financial support for the cultural and creative industries I have come into contact with, I feel that more icing on the cake is less needed."

Chang Qing, chairman of the Beijing garment and textile industry association, stressed that the big projects and large groups, but the cultural and creative industries are providing creative opportunities. Some designers are simply not able to compete in these projects.

In order to build a fashion capital, Beijing must have a strong team of designers and a perfect design industry.

But now is far from enough. Without a basic team, there is no master designer.

Moreover, the intellectual property rights of clothing design are very difficult. Few enterprises apply for patents because it is not well defined.

Su Baoyan, vice-chairman of the China Fashion Designers Association, said that at present, there are patent laws and copyright laws applicable to the protection of intellectual property rights in China, but these laws are very difficult for the protection of clothing styles, because the application for patents takes at least six months for investigation time, while the "preservation period" of clothing styles is also six months. Copyright stipulates that no one can copy and print others' works arbitrarily, but as long as it is not copied but partly borrowed, it is hard to be classified as infringement at present.

At present, fashion in the United States, which emphasizes intellectual property protection, is still excluded from copyright, because they believe that fashion design is a practical thing, and a style can only be protected by copyright in the case of special images.