Cartoon Image Is Becoming Popular In Shoe Industry.

In the year of the year, the most animated cartoon, pleasant goat and grey wolf, became popular and loved by children and adults. The image of wolves and sheep spread throughout the river, followed by clothing, toys and other related commodities. GF Footwear Co., Ltd. spent a lot of money in the first place to get "pleasant goat and big wolf". brand Children's shoes are authorized to start the professional design, development, production, operation and sale of "happy sheep and grey wolf" brand children's shoes.

Shoe companies have implanted cartoon images into products, and the promotion and marketing of products and brands have become a popular way with the influence of cartoon images. This phenomenon is particularly evident in children's shoes enterprises. Quanzhou's Tutu, Altman, Adou Ki, Wenzhou's cat and mouse, seven star cat, Guangzhou's pleasant goat and grey wolf, Wukong, Babu bean and so on, are all using cartoon images to carry out the production and sale of children's shoes.

The image of the cartoon is strong and can reflect the core competitiveness of the goods. At the same time, the endorsement fee of the cartoon image is low, which can effectively reduce the operation cost of the enterprise. For children's shoes enterprises, cartoon image is very important in children's mind, and it can arouse children's general interest. Therefore, it's more appropriate to use cartoon characters on children's shoes.

Kasiron, the brand of children's shoes under Jin Wei banner, is a successful example of the first marriage with the animation industry. Kasiron, who is known as the children's column of Hunan Golden Eagle cartoon channel, "the child's heart hits the earth", let the lovely dinosaur image go deep into the children's hearts. Nowadays, the sales of children's sports shoes, which are vibrant and fashionable, exceed 3 million pairs annually.

Cartoon image has become the image element of children's shoes enterprises. Many children's shoes enterprises also rely on cartoon images to break through the plight of homogenization development. At the same time, with the development of animation industry, the love of cartoon image is no longer a child's patent. Many adults also have a special liking for cartoon image. Like Snoopy and Mickey, they are popular with many adults. Therefore, the cartoon image attracts more attention and attention, and the application is beginning to become universal. From the shoe industry perspective, apart from the widespread use of cartoon characters in the field of children's shoes, adult shoe manufacturers have also begun to introduce cartoon characters.

In 2006, Guangzhou Pombo Shoes Co., Ltd. became the sole authorized manufacturer of the letter and graphics trademark of peanut cartoon / Snoopy (PEANUTS/SNOOPY) for ladies fashion shoes, casual shoes and sports shoes in China. Snoopy's vivid and imaginative American Beagle image began to appear on casual women's shoes. SNOOPY (Snoopy) has a rich cultural connotation of comic images world-wide known and loved by virtue of its good international brand image and brand effect, SNOOPY (Snoopy) brand vitality leisure shoes with the effect of prominent, in many provinces and cities in China opened brand image store / cabinet, and continue to expand to the surrounding blank market.

In 2008, PEAK group also launched a cartoon image spokesperson in the "year-round order meeting". "Pi Pi" and "cocoa" two small ants as PEAK's first cartoon spokesperson, launched a strong platform in the Internet and online games. Before that, XTEP had already introduced Disney's cartoon characters like Mickey Mouse and Donald Duck.

The cartoon image is strong and has a more flexible and flexible expression in the market. For example, when the US presidential election was held in 2008, there were businessmen who chose the two presidential candidates' cartoon heads as slippers. This slipper put Obama and Mccain's cartoon head on the vamp, with full personality and many consumers' favorite. Slippers cost $30 per pair, and sales are considerable after listing.

Although there are few cases of cartoon image being implanted into adult footwear industry, the trend of using cartoon image has gained more attention. A director of a communications company said, "animation can become a booster of corporate brand." For footwear companies, the cartoon image helps to increase the added value of shoes products, create animation brands, and promote independent brands. Indeed, it brings a lot of promising results for many enterprises.

From the product design and manufacture to marketing promotion and brand promotion, the application of cartoon image has become popular. Whether it's children's shoes or adult shoes, the use of cartoon images has brought about unusual results. With the continuous development of the animation industry, I believe there will be more children's shoes enterprises in the field of shoe enterprises in the future. Let's wait and see.