• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    PEAK Enters The US

    2011/3/1 11:35:00 59

    PEAK Foreign Clothing

    After the international financial crisis, the Chinese market has become a blessing for foreign clothing brands, and has poured in for a long time.

    After strengthening and growing, the local brands also aim at the international market and try to enhance the brand influence by entering the market of the developed countries.


    In the United States, local time February 17th.

    PEAK Sports

    The US subsidiary was officially launched and entered the US market in 2011.


    Hou Lidong, PEAK's public relations manager, told the newspaper: "last July, PEAK subsidiary was registered in Losangeles.

    The main function of a subsidiary is to expand the market, to connect players, and to research and develop products.

    We are negotiating with us dealers, and will enter large chain supermarkets and stores in the United States this year. The store program is also under consideration, and at the same time, we will also consider entering the US e-commerce platform.


    Coincidentally, in January of this year, Lining chief executive Zhang Zhiyong announced that this year he will invest $10 million in Lining's US business and set up a joint venture with Acquity Group LLC to expand sales in the US.

    And Lining's biggest advertising campaign to open the US market will also start in May.


    In this regard, the sports industry observer Ma Gang said: "the United States is the largest sporting goods in the world.

    consumer market

    PEAK's high-profile entry into the US has something to do with its accumulation of resources and brand awareness in the US market.

    PEAK sponsors NBA stars and cooperates with some teams.

    Consumer

    We already know something about PEAK.

    If PEAK chooses Japan or EU market, it will be difficult for the local consumers to open up the situation because the local consumers are unfamiliar with the brand.

    Unlike PEAK, Lining has had a physical store sale in the United States through local agents before, because the slow progress of the business model of the entity store and the huge cost, Lining intends to further leveraging the US market through the Internet, and quickly cover the entire US territory with the help of the mature e-commerce environment in the United States.

    Such bold action also shows that Lining's initial investment in the United States has achieved initial success.


    As a pioneer of international expansion, Lining and PEAK are in different situations.

    Previously, Credit Suisse has said that optimistic about Anta sports and PEAK sports investment opportunities, for Lining facing problems expressed concern.


    However, Ma Gang is worried about the American way of local sports brand: "the foreign market is a relatively mature market, and local consumers are accustomed to buying fixed products, which may exclude new brands.

    Moreover, the accumulation of domestic brands is not enough, so it is difficult to push into foreign markets. "

    • Related reading

    Seven Wolves Plunge Into "Midlife Crisis"

    Agency world
    |
    2011/3/1 10:16:00
    73

    Hermes Customized New Brand "Up And Down" To Take China Road

    Agency world
    |
    2011/3/1 10:03:00
    72

    H&M Launches A New Sustainable Development: "Environmental Conscious Action"

    Agency world
    |
    2011/2/28 19:01:00
    51

    "Snake Eyes Are Fascinated" To Spread Chinese Dress Culture

    Agency world
    |
    2011/2/25 11:05:00
    90

    Discovery Of Chinese ZARA Gene In Taiping Bird Clothing

    Agency world
    |
    2011/2/25 11:01:00
    63
    Read the next article

    Shoe Enterprise PEAK Realizes Jumping Development With Rational Optimization And Integration Of Resources

    The March 1st news is now an era of post resource integration. Resource integration is also becoming more and more important for the industry. Nowadays, many people are aware of the importance and necessity of resource integration. Whether it is a strong combination of brands or a small game, they need innovative platforms to accommodate them.

    主站蜘蛛池模板: 国产亚洲欧美在线| 日本道色综合久久影院| 在线观看免费黄网站| 免费能直接在线观看黄的视频免费欧洲毛片**老妇女 | 51视频精品全部免费最新| 波多野结衣搜查官| 欧美牲交a欧美牲交aⅴ免费下载| 尤物国产精品福利三区| 出包王女第四季op| jizz在线看片| 老熟妇仑乱一区二区视頻| 无码人妻丰满熟妇区免费| 国产a三级久久精品| 丝袜情趣在线资源二区| 草莓黄色app| 成年免费视频黄网站在线观看| 国产成人vr精品a视频| 久久夜色精品国产噜噜亚洲AV | 男女过程很爽的视频网站| 天天综合亚洲色在线精品| 亚洲精品乱码久久久久久| 一区两区三不卡| 日韩精品久久久久久免费| 国产主播一区二区三区在线观看| 中文字幕人成人乱码亚洲电影| 精品久久久久香蕉网| 国内不卡1区2区| 亚洲AV永久无码一区二区三区| 韩国免费一级成人毛片| 成人看免费一级毛片| 伊人久久大香线蕉综合电影网| 一区三区三区不卡| 污污网站在线免费观看| 国产特级淫片免费看| 久久一本一区二区三区| 窝窝女人体国产午夜视频| 国产精品青青青高清在线| 亚洲成av人片在线观看无| 黄色毛片免费网站| 成人一级片在线观看| 亚洲熟妇av一区二区三区宅男|