Using Pictures To Promote Online Shops

Many people say

First, make use of blog albums.

Search engines use more pictures. In the search results, the first page usually has the result of "keyword + image search results", no matter whether Baidu Google or sosu Sogou is like this.

I observed a period of time, a lot of keywords of Baidu image search results, a large part of the results came from Baidu space and NetEase Sina and other blog albums, of which Baidu space is the most, this gives us the use of pictures to promote online shop has provided great convenience.

No matter who is promoting the website or online shop, I believe that there are several blogs with high weights. If the amount of visits is relatively high, then it will be better.

1, upload pictures, this is completely untechnical content, as far as possible to choose a good time or place with good speed, the general album can be uploaded in batches.

2, album name, album name using the keyword you sell products, this name will appear in the picture page title, will also be used as a search engine to determine the important content of the picture content.

3, picture description, this description is not alt, just a paragraph of the text below the picture, picture description is also an important basis for the search engine to judge this picture, it is recommended that this description use the long tail keywords.

I observed that Baidu judged pictures not only rely on pictures alt, but also to a large extent would look at the title of the page. The important reason for the album name and picture description is title= "album name + picture description + blog name".

4, image watermark, watermark can undoubtedly play the purpose of protecting copyright and direct promotion.

5, picture reviews, comments can be written directly with this blog account, and do some picture descriptions and detailed descriptions (because the given picture descriptions are used as key words).

You can also use other accounts to comment on this picture, for the purpose of instigation.

Two. Bowen layout

Baidu is more friendly to albums, Google is more friendly to the content of the articles, and the basis of judgement is more inclined to alt. It is believed that many of the friends of online shops are using blogs to promote online stores.

This picture has a alt attribute, but this ALT can not be edited, and the default is the blog title. Therefore, it is very important to integrate keywords in the title, and the text close to the picture is also very important, which will also be judged by the basis of judgment.

It should be noted that when uploading pictures, the system usually prompts whether to save it to the photo album at the same time. The recommended choice is, of course, one more step to edit the operation of the picture description, and the blog album is also more friendly to Baidu.

Three, space album

Personal space, such as QQ space, 51 person space, SNS community (which is not classified here to blog), although it is not friendly to search engines, but it has a large number of users, and usually uses more real data, so it is more trusted.

A large part of these visitors are friends whom they know, or close friends of friends, that is, direct or indirect relations.

These visitors are quite likely to browse the photo albums in space. All you have to do is to make your pictures attractive to them and impress them.

You can also use other accounts for a little hype, or you can ask other friends to help you to give high praise. This gives people a high degree of trust.

Four, group pictures

What I am talking about is not to send mass by myself, but to disseminate it into valuable through processing pictures.

We often find many funny pictures in group chat. These pictures often spread out like viruses. If your merchandise pictures can also be like this, the flow brought by them is unimaginable.

This is also a commonplace topic. The key is to test whether we can be original.

Five. Take part in the photo exhibition.

It is not very difficult to run a small photo exhibition by yourself. Several display boards or exhibition frames are placed in a relatively large volume of people's flow.

You have to show that the goods you sell are part of the work, and you have to separate them on the subject to show more.

Not only should websites be king of content, but also a picture exhibition should pay attention to content so as to attract more people.

For example, if you sell bags, you can invite a few friends to do the modeling. Of course, the more handsome the man is, the better the better the woman is, so that it can attract more attention.

Of course, these words can not be missing. "This photo exhibition is sponsored by a certain". "The bag in this exhibition is provided by such and such", not only can not be small, but also must be highlighted. It is absolutely necessary to highlight this, so that people can remember this brand.