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    Three Step Strategy Of Network Promotion

    2011/2/23 15:56:00 163

    Network Promotion Marketing

      

    network

    The popularity of the Internet has made people more and more accustomed to creating more people using the Internet.

    wealth

    。

    Therefore, it is a good way to promote related products and services on the Internet.

    But why do we see some networks?

    營(yíng)銷的成功,卻還是有更多的競(jìng)爭(zhēng)不敵對(duì)手,最終失敗。


    Many practical experience shows that network promotion should also pay attention to certain strategies.

    First of all, network promotion should pay attention to certain strategies, that is to say, the general direction of network promotion.

    What tactics should be used in network marketing? How to seize market share? For e-commerce, product strategy is the center.

    Just like Alibaba, Taobao and Taobao mall, they have different positioning and different target customers on products.

    Then the "pricing strategy" is the basic point of e-commerce.

    After all, consumers who choose online shopping are through many comparisons, so pricing strategy plays a supporting role in success or failure.

    If the price is too high, others will choose another business. The price is too low to be regarded as a fake product.

    Internet marketing is facing the whole Internet. Is the location strategy not practical? In fact, it is not! Location strategy can not be ignored.

    The location here refers to the network "location".

    It is also important to choose those networks and place them on the website.

    Only when the right place meets the people in need, then there will be a play.

    Therefore, network promotion must put the needs of the audience in the first place, and fully consider if you are a consumer, what are your most concerned shopping problems and consumption problems? This can help us more clearly define the direction of network promotion.


    In addition to the strategy of network promotion, we should also pay attention to the best publicity opportunity for network promotion.

    Now the improvement of living standard makes people pay more attention to the quality of life.

    Holidays become a major source of customer competition to stimulate consumption. Therefore, holding the chance of festivals is also one of the ways to get more results from online promotion.

    For example, Baidu, which we are most familiar with, fully grasped the opportunity of the festival.

    During the Spring Festival, Baidu launched a campaign to search for red packets.

    Spring Festival is the most important festival in China, and this activity is very happy with the festival.

    In the new year, men and women, old people and young people always forget the term "red envelope".

    Of course, this activity starts on the Spring Festival, and plans to start publicity at the Spring Festival.

    It is very important for e-commerce to seize holidays and other anniversaries for marketing.

    If you want to go on stage in the festival, you have to talk more about your spirit and energy before the festival. After all, online shopping takes some time to get the goods.


    Again, network promotion must also master some small skills.

    Time limited discount is a commonly used mode of stimulating consumption and effective promotion in e-commerce market, which also makes buyers' willingness to purchase double.

    Limited discount is the desire to stimulate potential customers, and its turnover efficiency is relatively fast.

    Therefore, we should grasp this and make the best use of concise language for others to facilitate the order.


    Network promotion is a long-term process, but as long as you choose the right way, with a certain marketing means and promotion methods, you can make your goods and services, and even the requirements of customers are realized.

    This is also the current network promotion must grasp several points.

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