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Semir Clothing 67 Yuan Per Share Is Expected To Break Away From The Black Market

2011/3/2 8:43:00 31

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Yesterday, Semir apparel launched an initial public offering A share online roadshow in the small and medium enterprises roadshow network. Ordinary domestic investors can purchase online today. The purchase code is 002563, and the purchase price is 67 yuan per share.

The total number of shares issued is 70 million shares, of which 56 million shares are issued online, and the issue price earnings ratio is 44.97 times.

The purchase of a single securities account is not less than 500 shares, and more than 500 shares must be 500 times the total number of shares, but not more than 56000 shares.

As the only successful brand enterprise in China's garment industry,

Semir

Clothing was founded in December 1996, and this year is the 15th anniversary of its brand creation. Barbara is the independent brand derived from Semir after 5 years of entrepreneurship.

At present, these two brands are ranked second in the Chinese casual wear market and the first in the children's clothing market.

In the past 15 years, Semir has innovated the business model of traditional clothing, featuring virtual operation, focusing on product development design with high added value, brand packaging, channel development and maintenance, and a fast distribution logistics system.

At the same time, Semir has integrated its social resources and concentrated its core capabilities to build its core competitiveness in manufacturing, processing and pportation of third party products with low added value.

After years of accumulation and Industry

market demand

With the prospective assurance, Semir apparel has successfully constructed a multi brand operation platform, which straddles the two major differentiated clothing market segments.

As of December 31, 2010, Semir brand sales outlets in all parts of the country were 4007, including 3862 stores, 145 stores, and 2676 Barbara brand sales outlets throughout the country, including 2551 stores and 125 shops.

Semir's apparel online roadshow, which lasted three hours yesterday, was highly concerned by investors and reacted enthusiastically.

Investors generally recognize the company's multi brand operation mode, and optimistic about the company's benefit from the improvement of social consumption level and the opportunity of the state to increase support for the textile and garment industry, and face enormous opportunities for development.

Semir executives said in the roadshow exchange that in the next 3 to 5 years, the company will continue to adopt strong channel expansion plans, including existing ones.

shop

Expand the area, redecorate the old shops, upgrade the image, open new stores in the blank market, and set up cooperative stores.

Semir's growth in 2011 is still expected to be higher than the average industry speed.

When asked about the competitive advantage of Semir, Semir executives summed up the six core competitiveness, including the two brands of the first opportunity to seize the initiative, the successful multi brand operation platform, the excellent product R & D design capability, the strong marketing channel development capability, the unique win-win cooperation business concept, and the efficient supply chain management capability.

The company said that with the increase of consumption level and the enhancement of consumer brand awareness in the future, the market space for youth casual wear is huge, and the domestic children's wear market is booming. Semir is expected to continue to play a leading role in sharing the double growth of industry and market share.

According to the preliminary inquiry results, and considering factors such as fundamentals and market conditions, Semir apparel's issue price was set at 67 yuan per share, which is in line with market expectations.

Guotai Junan, Shenyin and other [3.23 0.94%] and many other brokerages believe that the garment industry has developed rapidly in recent years, and has benefited directly from a number of recent policies. The brand awareness of the industry has improved. Semir clothing, the most profitable listed company in China's leading multi brand apparel enterprises and A share brand clothing companies, has taken the lead in development, and its growth is more promising.