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    Consumers Promote Environmental Fashion Development

    2011/3/2 10:45:00 68

    Consumer Environmentally-Friendly Fashion Promoter

    According to a report released by British media information company,

    Consumer

    Stress is very important for persuading the fashion industry to attach importance to environmental protection and corporate social responsibility.


    The environmental report pointed out that although the fashion enterprises and retailers have strong interest in environmental issues, the "silent majority" of the industry ignored the requirement of fulfilling corporate social responsibility.


    In addition, the report finds that governments and pressure groups believe that they can only try to convince the fashion industry to take corporate social responsibility rather than take firm action.

    According to the report, "most of the people who are silent in their own industry are making money and think corporate social responsibility is irrelevant. Only minority groups adopt ethical practices or good sustainable development practices."

    (Note: pressure groups refer to pressure on government decision-making to make informal political organizations beneficial to them).


    The key issues raised in the report include whether corporate conduct is ethical or not.

    Sale

    Whether it is a product of sustainable production, whether the process of trade is fair trade, and whether corporate behavior meets the requirements of corporate social responsibility.

    The inspection of these issues is conducted through the analysis of the actions taken by the three ethnic groups: government and other institutions, individuals and pressure groups, as well as the actions taken by the enterprises themselves.


    The report also considers that it is in line with business ethics or good sustainability.

    Management method

    And environmental issues, etc., are regarded as a marketing tool by enterprises.


    According to a survey conducted by the information company, the overwhelming majority of -83.5%- respondents were interested in or interested in environmental issues, but in fact, only 50% of respondents were interested in environmental issues. Moreover, some respondents were unable to distinguish between moral, sustainable development and fair trade.


    When asked about who should take the responsibility for environmental protection, although nearly two of the respondents thought it was an industry problem, there were divergent opinions on who should take the lead in the supply chain, consumers or retailers.


    According to the report, when fashion retailers and garment manufacturers share a belief in moral behavior, their suppliers are constantly reported by the media about the mode of production and source of their products, and whether they are ethical management issues.


    A key analysis of the roles played by various pressure groups point out that many groups are confused and confused about ethics, sustainable development and fair trade.


    The report says, for example, the EnvironmentalJusticeFoundation also deals with fair trade issues.

    The British Fair Trade Foundation (FairtradeFoundation) has discussed the issue of sustainability in depth, and the sustainable fashion centre (CentreforSustainableFashion), established by the London Fashion Institute, focuses on moral issues.


    The report concluded that "all these pressure groups seem to be confused about their identity and confuse social audio-visual."

    The conclusion is that this confusion, coupled with the lack of strong action and leadership by the government and other legal institutions, can only leave consumers with the greatest pressure on businesses and retailers to adopt sustainable and ethical and environmentally friendly ways of doing business.


    The report said, "in fact, whether the government or pressure groups believe that consumers can impose moral sanctions on the industry, it means that the only remaining pressure on the industry to fulfill corporate social responsibility is from consumers, and the sanctions are refusing to buy products produced by the industry."

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