In 2010, E-Commerce Sales Amounted To US $176 Billion Last Year.
Forrester Research, a US market research firm, released a research report today. With the increase of consumer internet access, e-commerce sales in the United States will maintain an average annual growth rate of 10% from now until 2015.
According to this new report, the whole of the United States in 2010.
Electronic Commerce
Sales grew by 12.6% to $176 billion, up from 11% in 2009.
By 2015, this figure is expected to reach US $279 billion.
The economic recovery, the increase in the number of first time online shopping and the increase in the expenditure of online shoppers have all contributed to the growth of e-commerce.
Forrester expects that the US e-commerce industry will continue to grow in the next 4 years as consumers continue to shift their spending from physical stores to online retailers.
The use of smart phones and tablet computers is increasing, and businesses are increasing.
Group buying
The emergence of new business models will also drive this trend.
The proportion of e-commerce in the US retail market is still small, with a ratio of 8% in 2010, which is expected to reach 9% in 2011 and 11% in 2015.
But Forrester analyst Sucharita Mulpuru (Sucharita Mulpuru) said that this trend is not good for traditional physical stores.
Consumers will not only increase the number of online shopping, but some smart shop users will also use smart phones to find a more cost-effective store.
"Enterprises need to understand that in the future, entities will face lower profit margins and think about how to make use of many kinds of benefits.
channel
Respond to this trend. "
Mulpuru said.
Forrester also released data on e-commerce market in Europe today.
The report predicts that, like the US market, e-commerce retail sales in Europe will also maintain an average annual growth rate of 10%, from 81 billion euros in 2010 (111 billion 500 million US dollars) to 134 billion euros in 2015 (about 184 billion 500 million US dollars).
One European market report is worth noting: the highest penetration rate of e-commerce in Europe is in the UK, Holland and Sweden. The proportion of Internet shoppers in these countries is about 70%, the lowest in Italy and Spain, and only 34%.
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