Wuxi Textile Enterprises Have Different Strategies To Deal With High Costs.

Wuxi textile enterprises, tested by the international financial crisis and the three pressures of cotton price, exchange rate and labor cost in 2010, were the most talked and pondered topics in 2011. Transformation and upgrading has become a "sharp weapon" for Wuxi textile enterprises to meet the challenges of high cost.

Adjust the development mode to industry chain The two sides make the best choice for enterprises. It is understood that nearly half of this year's textile enterprises are no longer confined to manufacturing links. They began to establish R & D institutions, build their own marketing networks, elongate industrial chains, and gradually outsource production links in the middle. For example, one cotton Qingfeng, Pacific Textile and other old enterprises have extended to the two sides of the "smile curve", putting the R & D sales center in the original textile gathering area and transferring the labor-intensive processing plant from the urban area to the outside. In 2011, the red bean home textile program completely quit the wholesale market and built its own chain monopoly system. The company aims at the middle-aged consumer group aged 25 to 45, and extends the product range from bedding to household products such as towels and carpets. In addition, it set up an image store in a second tier city and opened stores in the county and affluent villages to ensure that 500 stores are opened this year, so as to bring the sales of their brand products to market. Hai Lan's home has also started running a new chain brand "love rabbit", a brand that is located in young and fashionable sports, and plans to open 100 stores after the Spring Festival.

Adjust product mix and move towards High-end market Launching a shock has become an effective way for a powerful enterprise to cope with high costs. Many enterprises will reduce the export of primary products this year, improve product quality, and sell products to high-end markets such as Europe, America and Japan. The foothold of products will also begin to shift from supermarkets to large department stores, so as to raise the unit price of fabrics and clothing products. Sunshine Group plans to reduce the export of wool yarn by 50% this year, and win the favor of customers by virtue of its reputation and excellent product quality. At present, the group's annual clothing orders have been booked, and the fabric has three or four months of production orders. The trademark of the cloud bat group has been registered in the United States, and has acquired the American brand. Its products are divided into children's clothing, ladies' wear, professional wear and other different types and high school grades, and directly enter the major shopping malls in the United States to expand the share of the Yun bat brand sweater in the US market.

Relying on textiles to enter strategic emerging industries has also become an upgrading model of Wuxi textile enterprises. Qian Zhou Printing and dyeing mill Is the first to jump out of crude processing mode of printing and dyeing enterprises, the plant aimed at the bright future of solar photovoltaic industry, solar cell components, business output from the past 80 million yuan, to 600 million yuan at once, and now is building a billion level solar photovoltaic industry.

In Wuxi, there are not only the former Chau dyeing and printing factory, but also the traditional Wuxi textile enterprises such as Taiji, Hongyuan and sunshine. They have also made a resolute attack on new industries such as wind power, photovoltaic and semiconductor materials. In 2011, these enterprises will have big moves in the field of emerging industries.