The First Domestic Leather Designers Association Was Founded In Haining.

Today, the cost of raw materials, land and manpower has risen sharply. Leather industry We are thinking about the new driving force for future development. In March 2nd, the Haining leather Designers Association, the first Designer Association of leather industry in China, was formally established. The establishment of the association marked the beginning of the leather industry in Haining and our city.

Embrace family Industrial Cluster Seeking gorgeous turn

As the largest leather industry cluster in the country, the leather industry in Haining has been developing rapidly in recent years under the guidance of the innovative idea of "I look at the world and fashion". According to information from Haining Leather Industry Association, there are fewer than 200 leather furniture manufacturers in Haining, and the total number of designers is nearly 1000. In addition, some Haining leather enterprises have vigorously developed the "Royal" design team, and have maintained cooperative relations with excellent design studios both at home and abroad.

Nowadays, many excellent designers have become the "top guests" of the enterprises. Not long ago, two French designers were invited to the leather city, and when they were not well settled, they were cut back to their enterprises by the leather manager who came to hear the news. "How can a designer of the world come easily?" Zhejiang Grammy Garments Co., Ltd. invited the designers to the enterprise, and the two sides communicated to 12 o'clock at night.

"After the establishment of this association, designers have second homes, which can continuously improve their design level and serve the enterprises better, and the association can also train designers with enterprises to make designers grow faster." Ren Youfa, vice chairman of China Leather Association and chairman of China Leather City, Haining, said.

Serving the whole nation in Haining Leather industry Design Highland

Last September 22nd, the three phase of China Leather City, Haining, was officially opened. Centrally set up enterprise headquarters, design research and development, brand exhibition, new product release, marketing headquarters, creative paradise, leisure club functions in one, has gathered dozens of brand enterprises that have the passion, concept and ability to lead the leather fashion trend. Recently, the creative center of China Textile Academy of fine arts and the experimental base of the Institute of costume design of Academy of Fine Arts, Tsinghua University were also formally established in the center of brand fashion.

"As the source of the leather industry in Haining, the leading role of the leather industry in the whole country has been recognized. However, there is still a big gap between the design level of Haining and the developed countries in Europe and the United States. Compared with the urgent needs of industrial transformation and upgrading, there are still many deficiencies, such as the lack of strong awareness of rights protection and imitation and piracy. Shi Zhendong, vice mayor of Haining, said.

Reporters learned that in April this year, the association will organize a group of designers to France training, this will be the first time in Haining history. During the leather Expo this year, the association will also select 5 outstanding designers to show their products in China fashion trends conference.