Rapid Development Of Online Shopping In Haining Leather City

As the leather and fur trading center of Haining, Haining China Leather City was built in 1994. In October 18, 2005, the relocation of the new town was carried out. The first phase of the new town area was more than 160 thousand square meters, and the two phase was 260 thousand square meters, with more than 2000 merchants. It integrated almost all leather related fields, such as leather bags, gloves, leather clothing, fur clothing, leather shoes, raw materials, etc.

From the beginning of its creation, Haining leather city has planned tourism shopping in a strategic height. In February 2007, it was rated as a national AAAA tourist attraction by the National Tourism Administration. After more than ten years of development, it has now become the "high-end shopping mall" with a complete function, convenient shopping, excellent environment, and display, shopping, dining and leisure.

In recent years, with the rise of e-commerce, the online shopping of Haining leather city has developed rapidly. Many brands and businesses have been in touch with the Internet, or they have entered the online store, or have built an independent B2C platform.

According to Mr. Ye, general manager of leather poly network, PI poly network is committed to building an online shopping mall in Haining leather city. At present, besides the original brand Fupai, Fele, and more than ten well-known brands sold by the company, PI has a professional R & D team in Guangzhou and Haining. It keeps track of the trend of international fur bags, and launches 5~10 new products every week on average.

After half a year's trial operation, Mr. Ye's confidence in e-commerce has been greatly enhanced. He has decided to invest tens of millions of yuan into e-commerce. He hired a professional team to make overall revision of the website, and made a three step plan to catch up with the wheat bag.

The first step is the overall revision of the website, focusing on the sale of more than ten famous brands of original brand Fu Fu and Fei La and agents. The second step is to integrate the luggage brand of Haining Leather City, SKU to more than 10 thousand, covering all the categories of bags; the third step is to integrate the fur and fur brands of Haining Leather City, and SKU to more than 30 thousand, and become a large online shopping mall in Haining leather city.

"Until then, our competitiveness will be far more than that of wheat bags. After all, they have only bags and bags." when ye talked about this magnificent goal, Ye was full of confidence.