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Electronic Commerce Dialysis: Net Sell Like Flow!

2011/3/5 15:09:00 163

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In the rapidly growing B2C market, clothing sales performance is particularly eye-catching.

Business is better than business. The simplest and simplest philosophy of wealth in business. In the past two years, this business has been given new meaning.

Last November 11th, singles day, Alibaba Its Taobao mall has created a "sales myth", with an average transaction volume of more than 10 thousand yuan per second. It is said that this figure even surpasses that of Hongkong, known as the shopping paradise.

A month later, Dangdang Listed on NASDAQ in the United States, the day of listing was issued at a 100 times price earnings ratio. Since 2010, China's Listed Companies in the United States have a new high price earnings ratio. The opening price of the day was $24.5, closing at $29.91, up 86.94% from the issue price. The old brand electric supplier, which is involved in clothing, shoes and bags, is called "the first B2C market in China".

For a time, online, open shop, enter e-commerce, once again become a popular word in shopping malls.

In fact, these mythical dazzling figures are just rising for China. Electronic Commerce The trading market has provided new evidence for the sales performance of the online stores that have been rising.

According to statistics, in the first half of 2010, China's e-commerce market turnover amounted to 2 trillion and 250 billion yuan, and the annual turnover exceeded 4 trillion and 300 billion yuan. As of June, the number of online stores in China has reached 1200.

Before that, China's online shopping market has been developing rapidly: in 2006, the total volume of transactions exceeded 1 trillion and 500 billion yuan; in 2007, 2 trillion and 170 billion yuan, an increase of 90% over the previous year; 3 trillion and 100 billion yuan in 2008, an increase of 43% over the previous year; 3 trillion and 850 billion yuan in 2009, an increase of 81.5% over the same period last year.

In November 16, 2010, the three members of the Chinese Academy of Sciences released fifth "China Internet brand recognition, consumer behavior and satisfaction survey report". The report shows that the online shopping behavior of Chinese netizens has been widespread and frequent. The shopping websites of the mainstream shopping websites are more frequent, of which more than half of users who purchase two to four times a month are flat.

The data also show that the size of China's online shopping market now accounts for only 1-2% of the total retail sales of consumer goods. In Korea, this proportion is 10%, which is about 4% in the United States, while in Japan, as of the end of March 2009, the total retail consumption in Japan by online shopping and online shopping has reached three times in fiscal year 2000, of which more than 70% have been completed through online ordering, exceeding the sales volume of physical stores such as department stores and convenience stores. There are 53 million members of the Lotte market in Japan's largest online store.

In contrast, China's online shopping market prospects are still very broad.

In this rapidly growing market, clothing sales are particularly eye-catching.

According to the Research Report of the 2009-2010 year Chinese clothing B2C online shopping market released by Ai Rui, the growth rate of China's clothing B2C online shopping market has been very rapid in recent years.

Zhang Yanping, an analyst with AI consulting, believes that from the present point of view, the development speed and growth potential of Chinese clothing B2C online shopping market are very large. At the same time, clothing B2C has attracted the attention and input of many traditional clothing brand enterprises, and has become the focus of market attention.

AI's consulting statistics show that in 2009, the size of China's apparel online shopping transactions exceeded 30 billion 700 million yuan, an increase of 81% over the same period last year. Among them, clothing B2C transaction volume of 2 billion 400 million yuan, accounting for 7.8% of the proportion of clothing online shopping transactions, year-on-year growth rate as high as 99.8%, the growth rate is higher than the overall growth rate of clothing online shopping market. "Although this proportion is relatively low, the development speed and growth potential of garment B2C are much higher than that of C2C." Zhang Yanping said.

At the same time, AI consulting expects that in the next three years, the characteristics and potential of China's online shopping market will ensure that apparel B2C will continue to maintain rapid growth, and the transaction size in 2012 is expected to exceed 18 billion yuan.

First of all, the future of clothing online shopping market is large. In 2009, the proportion of clothing online shopping in the clothing retail market has just increased to 9.7%, and the future incremental space is still very large. It is estimated that the proportion will be close to 17% by 2012.

The potential user base of clothing online shopping is huge. The number of Internet users in China has reached four hundred million, of which eighty million of clothing users are online, and clothing is one of the necessary consumer goods, with a huge potential user base.

More users value the quality and service of online shopping clothes. At this stage, users are more sensitive to price, so the sales of clothing products on the C2C platform are even more prosperous. However, with the breakdown of online shopping users, the user groups that pursue service and product quality are gradually forming and growing. B2C is relatively more powerful in product quality and service, and is expected to become the driving force for growth.

In fact, as early as 2007, clothing has become the largest category of online shopping in China. Before and after this, a large number of well-known Internet sales brands such as PPG, fan and so on emerged. Although the final results of these brands are different, judging from the overall operation of the brand, it is enough to prove that the online shopping market is promising.

E-commerce industry observers believe that "fashion B2C website will certainly develop rapidly in the future, because fashion is the needs of people's lives, do not need to cultivate the market, just change the habits of Internet users can do."

Fashion crowd has great consumption ability, and is not very sensitive to price. More attention is paid to improving the quality of life. This group of people is the main group of e-commerce. In fact, Mcglaughlin, a B2C website listed on Nasdaq, has a net profit of $108 million 30 thousand and a net profit of $2 million 530 thousand, just 2 million 100 thousand of its active users.

It is the prospect of consumption of fashion products such as fancy clothing and clothing in e-commerce. In October 2010, Dangdang COO Huang said that Dangdang could launch its own brand clothing or shoes bag in 2011, with the goal of "selling clothing, shoes and small numbers to the first place in the online retail market".

"But it will only get involved in basic and classic products, and create value for customers by size, not by fashion." Huang Ruo said that the private brand mode at best is just a supplement to Dangdang department store business, because a single private brand product has a narrow audience, so it is difficult to do large-scale business.

Although Huang has repeatedly stressed that its own brand building is only a supplement to Dangdang department store strategy, but the industry insiders familiar with e-commerce believe that Dangdang's upcoming clothing and shoe package items are not simply "business supplements".

This is indeed the case. Who will not be tempted to face such a booming market?

The first mention rate of online shopping website brand is the shopping website that the online shopping user first responders to:

The current B2C market structure in China:

In 2006, the total volume of e-commerce transactions in the country amounted to 1 trillion and 500 billion yuan.

2007 was 2 trillion and 170 billion yuan, an increase of 90% over the same period last year.

2008 was 3 trillion and 100 billion yuan, an increase of 43% over the same period last year.

2009 was 3 trillion and 850 billion yuan, an increase of 81.5%{page_break}

Since 2011, capital has been frequently laid out in B2C, and traditional enterprises have frequently "touched the net".

There are too many traditional enterprises on the Internet.

"Large C2C e-commerce platforms are like supermarkets and department stores, but consumers also need all kinds of exclusive stores, which are vertical e-commerce websites of B2C." Wang Qiao, who has worked in the Internet industry for many years, has his own understanding of domestic e-commerce. Such an analogy can help us to distinguish Taobao from Mcglaughlin.

B2C is far more than Wang Qiao. At the beginning of 2011, capital was frequently allocated to B2C: Lok Tao's two hundred million yuan financing has been in place, and Lok bought at least $sixty million in financing. The e-commerce giants have begun to turn their energies to the B2C field. Baidu has joined hands to set up a joint-venture website, Lok cool days, and Taobao has split the Taobao mall with an independent domain name.

In the same period, traditional enterprises also frequently "touch the net".

In December 18, 2010, the United States Bon's "state purchase network" was put into trial operation, mainly selling products of MB, MC and AMPM. Twenty days later, Bong's daily sales exceeded three hundred thousand, with daily trading volume exceeding one thousand, with an average value of more than three hundred yuan per sheet.

Zhou Chengjian, chairman of the US state, said that the goal of the company is to achieve e-commerce by one hundred billion yuan by 2020. In addition to the pursuit of scale, Zhou Chengjian hopes to realize the vertical integration of the apparel business of the United States through the "state purchase network" platform, and explore the transformation of the sales mode of the clothing industry, thereby winning a huge future market.

Previously, the company has opened an official flagship store on Taobao to build its own e-commerce platform for the United States. For Taobao platform, Zhou Chengjian and Wang Qiao think alike. "Taobao is still an important part of the American electronic commerce strategy. It is built on a public platform, and thousands of households and businesses can do business on it. They can open stores, and the traditional understanding is a shopping mall. And our state purchase platform is more like a franchised store.

In addition to BNN, the company will also adjust its product structure to build the American bond clothing city on the state purchase platform, and will also make the household bedding and footwear bigger.

Like the United States, the seven wolves are also building a brand store on the platform such as Taobao, and building their own independent mall.

"We have been paying attention to the development of e-commerce before 2008. At that time, we were impressed by the fact that e-commerce was mainly bought cheap things. At first, we were very cautious and worried that the prices of the seven wolves could not be recognized by netizens. They had not really started to do e-commerce. "Zhou Shaoxiong, chairman of the seven wolves" said, "later, through detailed analysis, we found that the future development of e-commerce will be faster. For the commodity dealers, the most important problem is to guide and participate."

After testing the water e-business, the seven wolves categorized and authenticated the products and distributors, and issued a series of institutional policies.

What is even more striking is that in 2010, seven wolves worked with IBM to develop an e-commerce cloud platform, leaving the platform's maintenance and construction work to IBM, and the company itself focused on product marketing.

Zhou Shaoxiong said that each brand has different forms of service and experience, and Taobao has no way to achieve 100% personalities. "For example, how to find a dress match quickly, you can match yourself on the Internet. Is there something that DIY can do on your own? This may be your professional field to understand."

"This is a great improvement in management and train of thought and technology. On the one hand, it improves our order processing capability and improves the backstage support power of online store sales. On the other hand, it helps to enhance customer experience, improve the speed and accuracy of order processing, and greatly improve our customer satisfaction." Zhou Shaoxiong said that the first stage of the new platform "order processing system" has achieved results: the third party network platform is effectively butted with the seven wolf's own ERP system, and has realized real-time data update analysis, and has carried out dynamic management of online store operation, especially warehousing logistics data.

At present, the sales volume of the seven wolves is two billion yuan a year, and the proportion of online sales is still very low. However, Zhou Shaoxiong is optimistic about the development of e-commerce. He hopes that by co operating with IBM, he can raise online sales to 10% of total sales in 2011.

According to the company's plan, after the completion of construction in 4 and May of 2011, the seven wolves will be transferred from traditional enterprises to a new type of economy coexisting with traditional enterprises and new forms of e-commerce.

The current situation may enhance the company's confidence. Last November 11th, "singles day", the wolf wolf shop sold more than 16000 single sales per day, with sales amounting to about five million yuan.

Daphne shoes "Internet" earlier. Inspired by Zappos, the legendary American shoe selling website, Daphne launched its online shopping website in 2007 when PPG was the hottest. Under the premise of successful chain, the company hoped to increase a sales channel.

At present, the sales volume of Daphne's network electronic platform is up to millions. Undoubtedly, it is still a small figure for the company that owns two thousand stores. At the same time, because of its special footwear products, more customers are more willing to buy shoes in the physical store, because for shoes, consumers still need to pay attention to experience. Electronic commerce should be combined with marketing terminals throughout the country, which is a systematic project. But a cautious attitude does not mean Daphne abandonment of e-commerce plan. On the contrary, the good growth of network sales has made the company plan to further expand its network business.

In addition, regardless of Chinese and foreign brands, there are too many traditional enterprises on the Internet: birds, YOUNGOR, Bosideng, UNIQLO... And most of the performance is good.

This confirms Wang Qiao's judgement of the advantages of B2C e-commerce. "Because of the professional background, they can provide consumers with more detailed and professional services, and independent websites are also more conducive to create their own e-commerce brand." {page_break}

Or offline?

Mcglaughlin's store program has already been implemented, and the company's goal is to reach two thousand stores.

While traditional businesses are competing to open online stores, some companies do the opposite.

It is reasonable to use the new mode with unlimited potential to enter the new market with unlimited potential. What is interesting is that while traditional enterprises are competing to open online stores, there are companies that have already been in the opposite direction.

Or last year's singles day. This day, Taobao mall "half off", 150 well-known brands jointly created 936 million yuan of sales. Apart from Adidas, Bosideng and other big brands, the creation of this marketing myth is also true of many green brands, such as green boxes, wheat bags, Justyle, zero number men, and crack brands.

According to Taobao's data, in the "singles day" promotion campaign, the overall sales volume of the Amoy brand exceeded 132 million, of which the sales of green box and Mr.ing were broken by tens of millions, while the sales volume of OSA brand, women's flagship store and Amdo monopoly exceeded five million, while the sales volume of over million Amoy brands reached 28.

The so-called "Amoy brand", that is, from Taobao, the use of its large number of popular and highly concerned about the formation of well-known online brands. The concept of Amoy brand first appeared in the field of clothing, such as Miss de mode (modern lady), split silk, and so on.

For example, the green box with sales volume of 10 million 500 thousand yuan on that day. In 2006, Wu Fangfang, a designer, founded the green box studio, and owned his first children's clothing brand, Miss de mode. At the end of 2008, she put her business on Taobao for the first time.

For more than two years, the green box has developed into a mature network sales company integrating R & D, design, production and sales. It has a team of over 200 people. Its sales volume has reached one hundred million yuan. Miss de mode has also become a more influential brand of children's wear. Since then, M.I.L Boy (love manufacturing) and Jenny Bear (Jenny Bell) have been ranked the top in the children's wear market.

However, this company, which is enough to make many children's clothing brands hot, is not satisfied with being the leader of Taobao online.

At the end of September 2010, the green box completed its first round of financing, and the letter from the US capital injected twenty million yuan into Wu Fangfang's team. Two months later, the world's sixth largest DCM capital injected one hundred million yuan into its capital.

Before that, Mai Bao, seven grid, good Lok and so on have all been financed.

With abundant capital, how to spend it? There are two ways for Amoy brands to face: first, expand their channels, "leave" Taobao, enter other e-commerce platforms, or build B2C websites, such as wheat bags, and the other is to build online stores from online to offline stores. No matter which way we go, the purpose is to promote our brand building.

Wang Yao, Deputy Secretary General of the China Federation of Commerce, said that to build a brand image, we can learn from the experience of doctor frog, enter a large department store, or build flagship stores in busy streets. "This is exactly what we are going to do in 2011." Wu Fangfang said.

In fact, some Amoy brands have already started such practice.

Three stores are being prepared for opening. In the model shop of the store under the scartik line in Huli Avenue company headquarters in Xiamen, the European and American casual menswear is arranged in a showy place, with glasses, scarves and other accessories.

Tang Xianfeng, the chief designer of the rip and silk dress, told reporters that the future cracking of silk brands is inevitable.

In fact, there are far more than those Amoy brands that are planned to move from online to offline.

"The intention of opening a store is not two days a day," said Li Jianxiong, the media manager of van guest. "We have made preparations since 2009."

At that time, CEO made a decision to open a real store. "It's still necessary to set up a display shop in the right place. If you can find a place across the ZARA, I'll go right away." But for anyone who doesn't have any physical store experience, this is a risky move.

Van guest obviously knows this truth, and it designs a perfect route for the entity store opening: first, it opens an experiential shop in Beijing. If the experience store is successful, it will copy the experience store experience to Shanghai and Guangzhou. The experience store runs mature, increases the sales function of the experiential shop, becomes a guest store, and copies the experience to more stores.

To this end, all customers began in May 4, 2010, large-scale advertising. In addition, the location of the company in Beijing is basically determined. "Sanlitun, blue harbor and Joy City have talked about it. It is estimated that the first entity store will eventually choose the most fashionable and prosperous location in Beijing." Li Jianxiong said.

It was Mcglaughlin who started earlier than van. The online marketing brand, which started from catalogue mail order, began to open offline stores in Shanghai and other places as early as 2006, and implemented multi-channel strategy.

In the 2009 economic crisis, Mcglaughlin announced the expansion of the store in a high-profile manner, and planned to store two thousand stores in three years. Today, Mcglaughlin's physical stores have become an important part of the "24 hour shopping circle" they want to build. {page_break}

Shop convenience

At present, online shopping is common in large and medium-sized cities in China.

For traditional enterprises to enter e-commerce, it is not difficult to understand online shops.

As a matter of fact, it is not difficult to understand the traditional enterprises entering e-commerce.

First of all, when coveted the huge potential of emerging markets, the expansion of channels, that is, the traditional retailers to expand the coverage of customers by increasing the channels of online retailing, so as to achieve the purpose of increasing revenue.

"We are a department store in the network, not an Internet company selling products." Top grade discount CIO Wu Xiaoxin said. For top grade, the company launched the "top grade discount network" is a typical representative of the channel.

Cao Fei, senior analyst at Analysys International believes that the expansion of channels is very suitable for the development of companies like top quality products. Because the top grade can only be regarded as a medium-sized regional department store retailer. At present, there are only a few chain stores in Beijing. After the cable channels are available, consumers can effectively serve consumers outside Beijing, making up for the limited coverage of their stores. This strategy can directly promote the growth of retail business's main business revenue. It is understood that the top grade discount network has reached 10% of the store's performance.

The second is the avoidance of high cost. Now the market competition is becoming more and more intense, and profits have been compressed more and more thinner. When producers pay huge fees for the laying of sales channels, the most expensive thing they can think about is to cut costs.

Traditionally, the business mode of a traditional enterprise is usually to produce products by producers, and to sell products by agents at the provincial level, municipal level and county level, or to set up a first class shop by themselves. In any case, the cost of laying a sales channel is not low, which also improves the product price.

Ding Ping, who has worked in the footwear industry for many years, has been a retail and brand agent. Now he has started a small shoe factory. She said that the shoes she produced were usually produced by OEM, and a pair of shoes should go through many links such as factories, general agents, two levels of agents, retailers, shopping malls and counters.

She received a single domestic brand of men's shoes, for example, the cost of this shoe is 120 yuan, the factory price is 135 yuan, the general agent sold to two agents 150-170 yuan, two agent sold to retailers, the price is 210 yuan, and then sold to the store opened shop retailers for 320 yuan, to the counter to sell to the consumer will be seven hundred or eight hundred, "in fact, although the price has increased a lot, but each channel merchants have not earned much, because the cost of the channel itself is very high", Ding Ping said, "to make a pair of brand men's shoes, gross profit is forty or fifty yuan, except the various branches, also can not earn much money."

Like Ding Ping, many foreign trade enterprises in Zhongshan, Guangdong, have also poured water into the domestic market: the cost of laying channels is high, and the threshold for entering stores is high. The high cost of traditional channels is troubling enterprises that need to open up the market. For this reason, many enterprises hope to change the high cost of traditional sales mode through e-commerce. Although it is impossible for us to get rid of the traditional sales mode at the same time, it provides more possibilities for the future development of enterprises.

Not long ago, Zhongshan Xia Hu Shijia dress Co., Ltd. began to build online shops on Taobao. Its products were located in business costumes, and won the price and quality in similar products. "Online shop is our enterprise image, product display platform, is also our attempt to new business mode." Company sales director Cui Chunxiu said.

The Xia Hu open shop has made Cui Chunxiu feel the cost is low. "A self run store in Xia Hu, including shop rents, decoration, staff salaries and distribution costs, is a lot of money. The cost recovery takes a long time. But if you open a shop, there is basically no need to invest too much. I personally estimate that the cost ratio between traditional sales and e-commerce is 10:1."

"Enterprises are changing their business models through e-commerce, reducing costs, directly facing market production, and achieving transformation." The director of the express delivery Bureau of Zhongshan post office said that he was carrying out logistics and distribution for online stores.

However, at the same time of active change, the "Internet" of traditional enterprises also revealed a little helplessness. "If you don't do it, your competitors and your copycat versions will continue to carve your market on the Internet," said Hu Chenrong, director of e-commerce operations at BELLE group.

Take Lining as an example. As early as 2007, Taobao began to sell Lining products on a large scale. The search data provided by Taobao showed that its number of stores was over thirty thousand. Spontaneous e-commerce channels have emerged. If Lining does not develop new network marketing channels in time, his brand image will be damaged. Therefore, Lining carefully launched the online shopping platform after the investigation, announced the selective sale of its brand products.

At the end of last year, at the "2010 cool clothing e-commerce summit", Hu Jun, the leader of seven wolf's e-commerce, also said that in 2010, seven wolf wolf men's clothing on Taobao would break through four hundred million sales, but 1/3 of them were fake.

In 2008, when the company officially established its official website on Taobao, the proportion of counterfeit goods decreased by 30% from the original 90%. Hu Jun said that from the perspective of delivering a perfect quality experience and service to customers, fake products are harmful to brands.

BELLE also vigorously develops online stores. In BELLE's shopping mall Taoxiu online, in net is the main brand group, and the brand group's control is very flexible. It can not only take the best selling style under the line, but also cut off the line style, thus reducing the conflict between online and offline.

Hu Chenrong said that after BELLE's customized ShopEX IT system was launched, the company's e-commerce will be upgraded second times in the system. It is said that the system can achieve multiple functions such as multi brand management, multi-channel delivery, multi promotion means, and distribution system supervision.

But as the saying goes, every family has a hard nut to crack. Just when traditional enterprises are active or unable to enter the network, the brand of the network sells its own difficulties. Some troubles may be the reason why they turn to the physical stores. {page_break}

Logistics injury

Logistics has always been a weakness in the development of B2C e-commerce in China.

"Logistics is the biggest problem that restricts the development of e-commerce." Ma Yun, chairman of Alibaba group, said. As a leader in the domestic e-commerce industry, Ma Yun's view is not without foundation at all.

At present, the main logistics mode of B2C enterprises in China is to entrust third party logistics companies to deliver goods. There is a loose cooperative relationship between e-commerce enterprises and express delivery enterprises. Almost all disputes surrounding express delivery must be sellers or consumers.

So far, our country has not yet issued a regulation and regulations for the express delivery industry. Many logistics enterprises have pushed their responsibilities clearly through the "overlord clause". Therefore, logistics is the most troublesome part for most online stores.

Express "Dun Gong"

In November 21, 2009, a news of Zhejiang STO blocking Taobao was reported by people's livelihood leisure channel of Zhejiang TV station, causing an uproar in Taobao's buyers, sellers and express industry. Before the TV lens, a staff member of Zhejiang Shen Tong Hangzhou company said, "the price of Taobao delivery is too low. At such a price, Shen Tong is losing money."

Later, some people posted on the Internet saying: Shen Tong logistics has said that (Shen Tong) to ban Taobao, other logistics companies have to follow up, collective price increases. Rumors intensified.

In order to clarify rumors, Shen Tong logistics marketing director Xia Zubin arrived in Hangzhou from Shanghai and accepted an exclusive interview with the media. Xia Zubin said that in August 2007, Shentong logistics was one of the first logistics enterprises to enter Taobao's recommended logistics platform. Taobao's business volume accounted for about five or six of the total volume of Shen Tong's business and could not be easily blocked.

However, there is no wind and no waves. Professionals believe that the lack of logistics capacity is the trigger for a ban. Take Shentong as an example, when it first contacted Taobao orders in 2007, its business volume was three hundred thousand single, after 2008, it was seven hundred thousand single, in 2009 it was one million, and in 2010 it reached two million. The huge increase in orders made Shen Tong somewhat unprepared, with insufficient capacity and unable to take over many of Taobao's orders.

Although the ban is not true, the price increase is real. After clarifying rumors, Xia Zubin immediately said that the price of STO in some cities would be adjusted. The top executives of Yuantong, Zhong Tong, Shun Feng and other express companies also quickly negotiate the express price with Taobao merchants. After that, the price of various express companies in all major cities across the country rose generally.

In 2011, the story repeats itself.

In January 27th, Shen Tong and Tun Tong basically stopped receiving new express mail. Only EMS and SF are still receiving some couriers. Prior to 2010 and November, many logistics enterprises have been in the situation of cargo explosion.

After the storm and explosion, a new wave of price rises is coming.

"In order to meet the needs of the development of the express delivery market, from January 10, 2011 onwards, China Express will adjust the charging standard of express mail service on the original basis." In the latest customer notification of China express, the company said it would increase 0.5-1.5 yuan per ticket for the non commodity express on the original basis, and increase the price of the sample express by one to two yuan per kilogram.

This adjustment is the second wave of price adjustment before the end of 2010, such as Shun Feng, Shen Tong, Tantong, Zhong Tong, Huitong, rhyda and other private express collective price rises. Before, in addition to Shentong, the price increase of other express companies was 1.5-2 yuan / ticket. And Shun Feng City Express, from 10 yuan / ticket rose to 12 yuan / ticket.

A logistics company official said, "we hope that through this price method, we can divert goods and reduce transportation pressure." But this price increase can not fundamentally solve the problem of insufficient logistics capacity.

Shao Zhonglin, Deputy Secretary General of China Express Industry Association, said, "first there is a warehouse explosion, and then there is a suspension before the Spring Festival. Fundamentally speaking, it is determined by supply and demand."

Logistics development lags behind

In fact, logistics has always been a weakness in the development of B2C e-commerce in China.

B2C online stores are facing a wide range of consumers and small quantities. China's third party private logistics enterprises are still at the stage of development, and the logistics supporting system is still very immature, resulting in high cost of logistics distribution.

With the rapid development of e-commerce such as online stores, the order of online shopping companies has increased substantially. However, the development level of China's domestic logistics can not meet the requirements of e-commerce development, and is unable to cope with the rapid growth of e-commerce. The pressure of the third party logistics distribution company is increasing.

Since the second half of 2010, the courier company has been frequent explosion, and the courier has also become a "slow delivery". According to the insiders of Yuantong express, "in October 2010, the company's Daily Express amount reached about 2100000 votes, an increase of 35% over the same period last year."

Under the pressure, the logistics industry often has problems such as delay in delivery, poor service attitude and uneven transportation level.

Complaints even spread to brands.

Wu Fangfang said that last year's "singles day" promotional activities, more than 200 companies overloaded. The logistics manager went to the warehouse and pulled the goods back in person, because all the goods were left behind at the airport, and the logistics system was completely paralyzed.

Explore new channels

Jingdong mall CEO Liu Qiangdong once said, "in 2010, all our logistics systems can support the ultimate capacity of 26 billion yuan. If there is no logistics restriction, we can do more than thirty billion yuan.

Logistics lags behind the development of e-commerce. Ma Yun even violated the promise of "never doing logistics" and publicly stated that Taobao should build its own express logistics network.

Data show that Taobao's business now accounts for 50-80% of many courier companies. With the surge of Taobao deliveries, the expansion speed of most express companies has been difficult to match, resulting in deteriorating service quality.

It is reported that Alibaba is planning to build a large logistics express network across the country. People in the company say that in the next few years, the company will set up distribution centers in 52 cities across the country to "solve the logistics problems that impede the development of Taobao."

Taobao said that in the past, Taobao sellers not only needed to provide space for goods storage, but also acted as a transit to respond to the information provided by the buyer's address and consignee to the logistics channel. Even if there was a problem in the intermediate links, the whole distribution process would be interrupted. After joining Taobao big logistics plan, because Taobao's platform and logistics platform have been opened up, buyers' information will send directly to the terminal of logistics, thus avoiding the possible mistakes caused by too many intermediate links.

At the very beginning of its establishment, fan Kai Cheng set up a logistics subsidiary like "Feng Da". At present, the logistics built by fan Ke Cheng has covered dozens of big cities such as Beijing, Shanghai and Guangzhou.

Customers who build their own logistics channels can launch free postage activities at all times to attract customers. In addition, the courier who wears a customer's work clothes allows customers to dress for interviews, face to face service and unconditional return, which undoubtedly makes customers feel comfortable. "Every delivery of couriers has become a convincing advertisement for everyone." A van logistics staff said.