Si Xiaowei, 360 Square In China World Trade Center, Zhengzhou: Zhengzhou'S Commercial Landmark!

From this point of view, this goal is not far away.

From the sharp positioning of "fast fashion" to today's collection of many international fast fashion brands such as UNIQLO, H&M, C&A, UR, MANGO and so on, the 360 square of Zhengzhou China World Trade Center has achieved leaps in just one year.

Of course, this is inseparable from the hardship and wisdom of secretary Xiao Wei. As the general manager of Henan Zhengzhou China World Trade Center Commercial Co., Ltd., he has just crossed the beginning of his life.

The experience is not rich but full of determination. It is precisely because of the unremitting efforts of him and his team that UNIQLO, H&M and other brands have opened the first store in Central China to the 360 square of China World Trade Center, Zhengzhou.

How do they see it?

In the minds of many international fast fashion brand developers, there is a strategic layout of the store layout. In this picture, the two or three tier cities like Zhengzhou are excluded, or at least temporarily excluded.

This brand, such as UNIQLO, such as H&M, such as UR, has been placed in Zhengzhou's layout plan for 35 years.

If we look at it from this perspective, the efforts of Si Wei and his team are not confined to the commercial sphere, but at least they have made Zhengzhou's fast fashion consumption several years ahead of schedule.

"In fact, at the very beginning, the positioning of the 360 Plaza was biased towards high-end department stores, which gradually formed the position of" fast fashion "in the later development process.

Si Xiaowei said.

What is the concept of "fast fashion"? At the very beginning, this position was questioned by many people, and some even predicted that it would be difficult to survive.

This pressure comes from all aspects, including internal and brand names.

Compared with the mature business environment and modern shopping malls in Beijing, Shanghai and other first tier cities, why do these international fast fashion brands choose Zhengzhou? This is the second tier city in the Midwest and where the consumption capacity is not prominent. "This is our inherent disadvantage. The urban consumption capacity is not yet recognized, sometimes it is not available for a few months, sometimes it is hard to see it, and it is denied by others without saying a few words".

As UNIQLO, H&M, UR and other brands did not enter the central and western cities before opening up shop plans, China World Trade Center 360 square investment is more twists and turns.

However, Si Xiaowei always persevered, he was more accustomed to using actions to convince others.

From the location, planning, operation and marketing of the shopping mall to the later stage of investment, management, decoration and strategic adjustment, he asked the team to do its best and show its best appearance.

Many brands abandoned the stereotypes of the past and were attracted by the clear positioning, beautiful environment and good software matching of China World Trade Center 360 square. Therefore, H&M opened and UNIQLO began to decorate. Muji showed a cooperative intention.

"What impressed me most was the presence of H&M, which took more than two months from contact to settlement.

After that, the contract was completed in 20 minutes.

Pay is finally recognized.

Zhengzhou commercial landmark

In October 2010, H&M Zhengzhou's first store opened in China World Trade Center 360 square, Zhengzhou, marking Zhengzhou's official entry into the "fast fashion consumption era". Zhengzhou consumers will feel the international trend synchronously with the first tier cities.

"The entry of many famous international brands marks the establishment of a new and fashionable shopping center."

Si Xiaowei said that international fast fashion brands like C&A and H&M are not very expensive, but there are many styles.

They have hundreds of designers and push them very fast.

Moreover, they are mass production, low prices, suitable for all consuming classes.

It's like a sudden spring breeze, China World Trade Center, Zhengzhou.

Reasonable, fashionable layout and humanized shopping environment design make China World Trade Center 360 square look very modern, walking in, the young feeling is coming.

Si Xiaowei thinks, China World Trade Center 360 square is the current international popular shopping center model, compared with the traditional department stores, more pay attention to meet the needs of people, eat and drink one stop service.

"The future shopping center will be a dominant trend, leading the business trend, because it can better satisfy people's needs and is the product of economic development."

Si Xiaowei said.

After a year's development, China World Trade Center 360 square has become a gathering place of fast fashion in the world. It is loved by young consumers.

But in Si Xiaowei's view, this is far from its ideal state. "Our vision is to build 360 into a commercial landmark in Zhengzhou. Just like you go to Beijing, you will immediately think of Hang Lung Plaza, and who will come to Zhengzhou to investigate business projects, and the first station will go to 360 square".