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How To Build A High Standard Fashion Show

2011/3/7 8:44:00 174

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Vitoria's Secret Forbidden City Carle Lagrange

Before entering the March, the autumn and winter fashion week in 2011 has been showing up in the four major cities, and all brands are trying their best to show the most distinctive style and win wide attention. The show is two times a year, like regular movies like New Year Movies and summer movies. How can we make the audience happy?

CHANEL's 2011 spring and summer conference. karl lagerfeld The whole The Grand Palace was built into a gorgeous French garden. While there are good venues, there must be good ideas.

East wind is indispensable -- good site.

Good show craving for good venues is the same as most luxury stores in the most expensive section of the city. In recent years, the large-scale fashion show held in China has been successful because of the unique selection of venues. From old villas to new art galleries, from university auditorium to lakeside path, from Expo stadiums to classical temples, there are all kinds of guests. But on the sensational level, the FENDI the Great Wall show at the end of 2007 and the CHANEL Huangpu River show at the end of 2009 are absolutely indispensable. The former chooses the Great Wall. The First Pass Under Heaven As a T platform, surrounded by mountains, the background of the natural T station is the continuous walls and one by one Beacon Tower. As night falls, T is lit up by lights, and it is very impressive with the vast mountains. Looking at the present, where is more magnificent than the T platform? And CHANEL left behind the Huangpu River, a huge glimpse of the oil tanker, the background of Jiangjing and China lantern, showing the charm of modern city. Two sensational fashion shows have left them in the history of Chinese fashion circles.

FENDI's the Great Wall show was called "the only fashion show on the moon" by Chairman LVMH.

A clever idea -- wonderful creation

In addition to choosing a special venue, many fashion shows, in order to impress the audience, will also enrich the T platform with excellent ideas, such as the autumn and winter of 2010. In order to show concern for the environment and promote their own "dream fur", CHANEL will put the whole iceberg onto the stage. In 2011 Paris spring and summer fashion week, Hermes took advantage of the family skills and played a "equestrian performance" on the T stage. Victoria's Secret "Conference", every season with creativity and gimmick enough to win the attention of the whole world. It can be seen that a successful fashion show depends on the surprises brought by wonderful creativity. Sometimes they can get twice the result with half the effort with the attitude of "42 dials". {page_break}

The 2011 spring summer release of Hermes has brought the equestrian performance to T.

Of course, the most basic criterion for judging the quality of the site is the style of clothing that will be displayed. Because of its rich imagination and stage effect, the choice of gorgeous palaces is a matter of course. If your brand is a popular garment or a conservative old fashioned men's dress, it's best to return to the normal T stage.

Versace's outdoor fashion show is based on city night lights.

This relatively easy implementation of the "populace" approach can naturally lead to a wide range of responses. In recent years, there has been a showcase in the old villas and old railway stations, which has evolved into the most popular "desolation Factory show tide". Whether it is "real waste" or "false waste", from New York to Tokyo, from Beijing to Guangzhou, one after another, the creative industrial park has continuously provided the fresh and interesting venues, and has created more and more personalized fashion shows. Industry insiders point out that the advantages of such venues are relatively low rental costs and higher plasticity, which are most appropriate for brands that emphasize personal style and design taste. {page_break}

The magnificent show is the pursuit of many gorgeous brands. (DRIES VAN NOTEN)

The fashion show is covetous, but the practice tells us that good venues are capable of hosting the best fashion shows, such as the The Grand Palace in Paris, holding the top fashion show again and again. The Kensington Gardens in London also unstinds to help local brands display their English style. But a good fashion show does not necessarily take root in the most magnificent buildings or the most romantic gardens. For example, Trussardi held a fashion show at the old post office near Milan railway station several years ago. The post office has been suspended for a long time, but the number of people has not been there. But the high zenith, simple layout and the old rectangular hall make it a wonderful place to make a show. Maybe someone else is in the Forbidden City.

Maggie Cheung and her boyfriend hold Balenciaga's field.

Up to now, although the circle has been born with supermodels, its functionality is quite different. Once it was a star, it now had the professional function of "coat hanger". Whether you are Stone or Sasa, when you go to the stage to dress, you have to maintain a posture with other models. You will not be treated very much. Showing your clothes and not destroying the sense of wholeness is the best thing to do. The only difference may be the battle between the opening and the position of the spindle, at best to illustrate your temporary status.

Of course, a large and mature fashion show is indispensable for creating a warm atmosphere. But the rules of the game are definitely the masters of the show, not a supermodel. In recent years, it has been especially popular to invite the old supermodels to go to the mountains, and designers will customize their shapes for them. But this only shows that they have been upgraded to fashion Mousika, appearing in a more dazzling "eye doer" attitude.

As another group of the most important "eye" group in the show, the first row of the grandstand guests is indispensable. Most of them are made up of brand designers, senior executives, stars, super VIP, media and others. In recent years, fashion bloggers who have burst through the Internet have gradually become new favorites. The position is quite particular, though it is the first row, but the seats near the photo gallery and the background plate of the T platform are not gold positions. The best location is usually occupied by designers, senior executives, popular stars and authoritative media. What they have to do is dress beautifully and look at the show with concentrated attention, leaving a concentrated expression for the camera lens. {page_break}

Milan 2011 spring and summer fashion week, Carina Lau to help Salvatore Ferragamo special show

Add flowers to the brocade

It is said that models are the leading role of T, but with the different times, the role of models in the show is gradually different. About twenty years ago, in the age of supermodel, Claudia, Campbell, Crawford and other models almost had the idea of designers. Designers often needed to design clothes that fit their figure and temperament because they had invited them. The proud supermodel Ivan Gerri Star once shouted, "my fame is bigger than the brand". They can enjoy the treatment of different hairstyles, different makeup and even different styles of clothing.

2011 Milan spring and summer fashion week, Dolce&Gabbana's show is pure white, the model's Clean Makeup highlights the quality of the dress.

But sometimes, too much modification often leads to adverse reactions. Many years ago, reporters saw a fashion show in a city in the Pearl River Delta. It was just a plain dress show. The organizers arranged a modern Cinderella sitcom to warm up. The display was too lengthy and trivial, giving people a sense of Shanzhai. The most serious consequence was the resistance of the audience to the formal outfit. Therefore, Guo Wei suggested that sometimes we need to understand the truth of "LESS IS MORE". In recent years, many T stations have been popular with simple style. For example, the CHLOE just released in spring and summer in Shanghai Expo Center, T station is simple and in the end, and its style is quite aesthetical. {page_break}

Roberto Cavalli's giant plant decoration is made by professional companies.

Skillful hands are the magic hands.

A standard fashion show, however, takes about 20 minutes, but the process of building the building, regardless of its previous design and planning, often takes tens or even hundreds of times. At the end of 2009, at the CHANEL Conference on the riverside of Huangpu, the team responsible for the press conference of the brand Paris headquarters began a year's preparation. The construction of the show only lasted 150 days for the 150 workers, while the fashion show lasted for only 15 minutes.

In order to display the bright spring scenery on the T stage of spring and summer in 2011 spring and summer, Roberto Cavalli, the "romantic giant", is made up of specialized studios, which has been ordered dozens of times in advance. It is reported that many foreign studios are specially designed to build T platform decoration. They are expensive, but the production level is quite high enough to match the level of props in Hollywood. But at present, there are fewer "one-stop" studios in China, and T platform props must be joined by clothing companies or fashion show companies. At the end of 2009, the "exception" held a large-scale conference in Guangzhou. A giant Trojan horse with a height of 7 meters was placed at the scene of the event. According to the introduction, this is the concept of design put forward by the brand itself, and then produced by a special timber factory, and the "Baiyun" decoration used in the same field is also derived from other producers.

2011 Milan spring and summer fashion week, the atmosphere of Antonio Marras is romantic and beautiful.

In addition, the makeup team is also an indispensable magic hand for the show. In the international show, many brands have their own makeup team, or have their own brand of make-up artists, such as Christian Dior, CHANEL, such a mature brand of cosmetics series, absolutely not to hand others; or there are designated partners, such as Derek Lam two consecutive quarters to join hands with Estee Lauder, mutual complement each other. But regular fashion shows need special makeup teams. Raye, the star makeup artist of Hongkong BeautyTech, has been responsible for the makeup work of many fashion shows. In general, it will follow the principles of makeup and clothing, hairstyle and makeup, and then set the direction of makeup according to the opinions of the host family. After many discussions and makeup tests, the makeup will be finally set. As for the hours before and after the show, it is the busiest time for the makeup team, especially in the process of fashion make-up.

According to the law of fashion circles accumulated over the years, we can draw a conclusion that a mature high level fashion show can not only design clothes well, but also create a comprehensive environment for the show. {page_break}

Vitoria's Secret annual show backstage, makeup artists and stylists busy battlefield

Chen Weiwei, a senior show guide who once participated in many luxury activities, once said that to become an excellent show guide, there must be a poets' fancy and a keen sense of fashion. She hardly ever miss every important fashion show, and fashion and popular magazines abroad are also inspirational helpers. In order to improve their overall aesthetic sense, they will also read many books about interior design and stage modeling to listen to all kinds of fashionable electronic music, rock music and beautiful pictures. The spark of creativity may be formed in these moments.

The fashion show on the Huangpu River in CHANEL2009.

Guo Wei, director of production, who has many years of experience in editing and directing, shows that the creativity of T is generally realized by fashion designers and "show guides". Perhaps designers are inspired by the inspiration at the beginning of their design, or show their creativity according to the style of clothing and the concept of designers. No matter what, when the fashion show enters the planning stage, designers and show guides must meet to study all kinds of details of T. If we want to add creative elements such as forests, desert, animals or fairies to the stage, we must make early decisions and facilitate stage design.