Foundry Shoe Companies: Turning Corners At Stake

After the outbreak of the global financial crisis, "made in China" is the pronoun of the "world factory". After many years of operation, especially after the baptism of the financial tsunami, its low labor costs, high energy consumption, low product profits and high environmental pollution have obviously failed to meet the needs of our national conditions.

Nowadays, more and more foundries are trying to pform domestic brands, but few enterprises can really set up brands and run them well.

In a word, 100 factories turn to brands, and only one can succeed.

The reason is that the market access threshold is high, operating costs are large, and the integration of domestic and foreign marketing is difficult.

Certain

The leader said, "the process of factory pformation to independent brands is very difficult, and we must be patient."

This sentence also fully shows that in the face of market competition at home and abroad, having independent brands is the way to survive and develop.

It will take a long running in period to go from the foundry to independent operation. The process is very difficult. Entrepreneurs must be patient.

along with

With the intensification of environmental competition, today's situation has witnessed the ability of shoe companies to compete with each other.

Many domestic shoe companies have gradually shifted from the strong and vigorous situation of OEM OEM in the past to the operation of their own brand.

In just a few years, hundreds of enterprises have stepped in, and the whole footwear market seems to have seen an unprecedented turbulence. Many OEM shoes want to play brand to rely on the compromise between products and terminal channels, and try to seek influential shopping malls as media, from point to surface, and gradually pform from OEM to brand.

Founded in 1998 in Houjie Town, Dongguan City, Guangdong Province, the 100% OEM was ordered at the beginning.

At that time, the processing trade was in the ascendant, and orders were too busy.

After several years of OEM production, Qisheng shoes industry has accumulated a certain amount of money.

And Yin Jiqi, chairman of Qisheng shoes industry, intends to use this money to build a company of its own.

And not just for

The OEM.

He started building a brand from scratch, and did not know when to enter the threshold of high-end shopping malls, so he came up with the curve "licensing" mode.

For a long time,

The operation of the domestic brand is in a state of loss. The money earned by the foundries is used to fill the hole.

In the process of constantly burning money in the early stage, we insist on spending more on the development of new products and technologies every year.

With persistent scientific and technological innovation, we have created a bright future for the development of our own brand. It also brings inspiration to many small and medium sized shoe enterprises.

Li Jiacheng said: "the most valuable asset of an enterprise is that part of the assets that have not been included in the balance sheet."

This is brand value.

Today, with the huge surplus of market products, the personality and charm of brands become more and more obvious. Similarly, we also know that products can imitate, but brands can not be imitated.

Therefore, the era of meager profits has highlighted the value of the brand. As a promising business owner, it is necessary to build its own core competitiveness and rely on the mode of brand direct operation to survive longer.

The difference advantage of brands is a powerful weapon for companies to compete in the market and create value. In a new market such as China, it may be more acceptable for shoe manufacturers to create a new brand.

Obviously, in today's rapidly changing and complex business environment, it is fast and effective.

Self management is the key to profit and growth.

Foundry shoes need to change the way of thinking of business leaders in innovation and technology strategy. More efforts should be made from the business mode, efficiency and product quality, instead of just staying on the copycat.

Then, in the next ten years, the whole world will see a brand new "made in China" upgrade.

Let's wait and see.