• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Foundry Shoe Companies: Turning Corners At Stake

    2011/3/7 8:56:00 34

    OEM Shoe Companies Are At Risk Of Turning Around.

     


    After the outbreak of the global financial crisis, "made in China" is the pronoun of the "world factory". After many years of operation, especially after the baptism of the financial tsunami, its low labor costs, high energy consumption, low product profits and high environmental pollution have obviously failed to meet the needs of our national conditions.

    Nowadays, more and more foundries are trying to pform domestic brands, but few enterprises can really set up brands and run them well.

    In a word, 100 factories turn to brands, and only one can succeed.

    The reason is that the market access threshold is high, operating costs are large, and the integration of domestic and foreign marketing is difficult.

      


    Certain

    Shoemaking enterprises

    The leader said, "the process of factory pformation to independent brands is very difficult, and we must be patient."

    This sentence also fully shows that in the face of market competition at home and abroad, having independent brands is the way to survive and develop.

    It will take a long running in period to go from the foundry to independent operation. The process is very difficult. Entrepreneurs must be patient.

      


    along with

    Footwear market

    With the intensification of environmental competition, today's situation has witnessed the ability of shoe companies to compete with each other.

    Many domestic shoe companies have gradually shifted from the strong and vigorous situation of OEM OEM in the past to the operation of their own brand.

    In just a few years, hundreds of enterprises have stepped in, and the whole footwear market seems to have seen an unprecedented turbulence. Many OEM shoes want to play brand to rely on the compromise between products and terminal channels, and try to seek influential shopping malls as media, from point to surface, and gradually pform from OEM to brand.

      


     

    A foundry shoe enterprise pformation private prosecution

      


      

    Qisheng shoe industry

    Founded in 1998 in Houjie Town, Dongguan City, Guangdong Province, the 100% OEM was ordered at the beginning.

    At that time, the processing trade was in the ascendant, and orders were too busy.

    After several years of OEM production, Qisheng shoes industry has accumulated a certain amount of money.

    And Yin Jiqi, chairman of Qisheng shoes industry, intends to use this money to build a company of its own.

    High-end brand

    And not just for

    CK and other international brands

    The OEM.

      


    He started building a brand from scratch, and did not know when to enter the threshold of high-end shopping malls, so he came up with the curve "licensing" mode.

    For a long time,

    Qisheng shoe industry

    The operation of the domestic brand is in a state of loss. The money earned by the foundries is used to fill the hole.

    In the process of constantly burning money in the early stage, we insist on spending more on the development of new products and technologies every year.

    With persistent scientific and technological innovation, we have created a bright future for the development of our own brand. It also brings inspiration to many small and medium sized shoe enterprises.

      


       

    Significance of brand building

      


    Li Jiacheng said: "the most valuable asset of an enterprise is that part of the assets that have not been included in the balance sheet."

    This is brand value.

    Today, with the huge surplus of market products, the personality and charm of brands become more and more obvious. Similarly, we also know that products can imitate, but brands can not be imitated.

    Therefore, the era of meager profits has highlighted the value of the brand. As a promising business owner, it is necessary to build its own core competitiveness and rely on the mode of brand direct operation to survive longer.

    The difference advantage of brands is a powerful weapon for companies to compete in the market and create value. In a new market such as China, it may be more acceptable for shoe manufacturers to create a new brand.

      


    Obviously, in today's rapidly changing and complex business environment, it is fast and effective.

    brand

    Self management is the key to profit and growth.

    Foundry shoes need to change the way of thinking of business leaders in innovation and technology strategy. More efforts should be made from the business mode, efficiency and product quality, instead of just staying on the copycat.

    Then, in the next ten years, the whole world will see a brand new "made in China" upgrade.

    Let's wait and see.

    • Related reading

    Happy Family And Nathan Lee Brothers And Sisters Will Come To Wenzhou Collectively.

    Design Frontiers
    |
    2011/3/7 8:53:00
    46

    The Two Generation Is Unwilling To Take Over The Wenzhou Shoes Boss.

    Design Frontiers
    |
    2011/3/7 8:50:00
    29

    Women'S Underwear Is Becoming More And More Fashionable.

    Design Frontiers
    |
    2011/3/7 8:43:00
    73

    Paris'S Fashion Week Is Getting Better And Better.

    Design Frontiers
    |
    2011/3/7 8:37:00
    18

    Topics: Gucci Kaki, Fringes And Hunting Suits

    Design Frontiers
    |
    2011/3/5 15:51:00
    43
    Read the next article

    Market Survey: Internet Consumption Is High And Internet Shopping Is The Main Reason.

    In March 1st, MasterCard released fourth surveys of online shopping habits. Mainland Chinese consumers' online shopping enthusiasm continued to rise. 84% of respondents took online shopping as the main purpose of their Internet access (67% of Taiwan consumers and 50% of Hongkong consumers online shopping).

    主站蜘蛛池模板: 在线观看91精品国产不卡免费| 爱情岛论坛在线视频| 日本暴力喉深到呕吐hd| 国产成人精品无码片区在线观看| 亚洲免费闲人蜜桃| **一级毛片免费完整视| 欧美日韩亚洲成色二本道三区| 国产美女精品人人做人人爽| 亚洲网站免费观看| 99久久香蕉国产线看观香 | 中文字幕热久久久久久久| 野花社区在线播放| 无码无套少妇毛多18pxxxx| 国产一进一出视频网站| 中文字幕色婷婷在线精品中| 色八a级在线观看| 成人久久久久久| 免费无码又爽又刺激网站| www.欧美色| 欧美黑人巨大videos极品视频| 国产韩国精品一区二区三区| 亚洲欧洲日本在线观看| www亚洲精品| 日韩在线视精品在亚洲| 国产乱子伦精品无码码专区| 丰满少妇被猛烈进入无码| 精品视频一区二区观看| 天天躁日日躁aaaaxxxx| 亚洲日韩精品欧美一区二区| 1000部禁片黄的免费看| 最新国产在线播放| 国产三级第一页| 一本大道香一蕉久在线影院| 狠狠干中文字幕| 国产精品久久久久久久久电影网| 久热这里只有精品视频6| 色黄网站成年女人色毛片| 山东女人一级毛片| 亚洲欧美国产va在线播放| 国色天香网在线| 成年人性生活片|