Market Survey: Internet Consumption Is High And Internet Shopping Is The Main Reason.

MasterCard announced fourth times in March 1st.

According to the survey, more than 2/3 of mainland China respondents expressed satisfaction with online shopping.

Price and quality are the most concerned factors of online shoppers, especially the quality of health, beauty or nutrition products.

In addition, sellers with high credit are more popular with consumers. Many consumers say they would rather pay more money than they would like to trade with those who have credit.

At present, online shopping has become one of the most popular shopping ways for consumers across the three sides of the Strait.

From June 2010 to September, mainland Chinese consumers bought 5.6 goods on average, slightly higher than those in Taiwan (4.1) and Hongkong (4.3) in China, while the frequency of online shopping in mainland China also increased from 4.4 in 2009 to 5.3 in the survey.

Favorable prices are the main factors that make consumers shift from shop shopping to online shopping.

Most consumers will make purchase plans ahead of time, and understand the related products' performance and goods ratio by three ways through web browsing.

However, consumers on both sides of the three Straits have different habits in online shopping: the proportion of random shopping in mainland China is higher, and goods tend to take place after shopping (70%) and impulse spending after three stores, and there is an increasing trend. Consumers in Hongkong (80%) and Taiwan (87.5%) are more accustomed to the consumption plan in the forefront of online shopping.

Books, CDs, DVD, home appliances and electronic products, clothing retailers and music download websites are most popular among all online shopping websites.

Restaurant, express, supermarket, clothing retailers and travel agencies' preferential activities are consumers' most concerned information.

According to the survey, consumers in mainland China and Hongkong in China prefer to buy household appliances and electronic products online.

Consumers in Taiwan and Hongkong in China like it very much.

MasterCard also observed that more and more consumers in mainland China and Hongkong began to purchase consumer goods and household items online.

The change of consumption behavior really reflects the diversification of modern consumer shopping mode.

In addition, other non price and non quality factors are also the reasons for consumers to choose online shopping.

In a survey conducted in March last year, MasterCard pointed out that the concept of moral consumption among mainland Chinese consumers began to rise. More than 80% of respondents said they would prefer to follow the principle of fair trade or choose environmentally friendly products when consuming.

The survey also confirms this: Many mainland Chinese consumers began online shopping on moral grounds.

86% of the consumers' online shopping is conducted on the basis of fair trade principles, while 71% of online shopping is related to products with ecological protection consciousness.

70% of Chinese consumers in Taiwan and 60% of Chinese consumers in Hongkong also take fair trade principles.

But compared with last year, the proportion of consumers everywhere willing to pay extra for moral reasons has declined.

The online shopping habits survey was conducted from September 3, 2010 to October 1st.

A total of 8500 consumers from 15 markets including Australia, mainland China, Hongkong, China, Taiwan, Australia, Japan, Korea, Singapore, India, Thailand, UAE and South Africa participated in the survey.

The survey and its related reports have nothing to do with the business performance of MasterCard.