Micro-Blog Marketing &Nbsp; Enterprises Should Lay Down Their Posture.

With blogs and social networking

In the traditional media era, it is very difficult for individuals to influence enterprises, but nowadays, the power of personal media has even reached the level of enterprise fear.

For example, a person sent a bad information about the enterprise on micro-blog, which could even affect the market value of an enterprise.

So the characteristic of social media is that everyone is a media and their strength can not be underestimated.

In the age of social media, it is impossible to improve the image of an enterprise by advertising on influential newspapers and television stations.

In the past, in the enterprise crisis public relations, as long as the public relations several big media, can solve the problem, now this kind of solution is no longer effective.

Under such circumstances, enterprises must lay down their hearts and communicate with consumers, because the power of consumers has grown up.

And the most appropriate way to communicate is to learn to personate and personification.

For enterprises, this personification is not passive, not micro-blog's personification of enterprises, but if enterprises want to survive in such an environment, they must personification themselves. If they do not, they will be abandoned by consumers and abandoned by society.

Enterprises in a very humane way to create an image of their own, not only to narrow the distance from the audience, to achieve good marketing results, and brand reputation and loyalty will be greatly improved.

Many brands in China have no personality. The growth process of enterprises only sells products and does not consider the individuality of products. This also causes the brand loyalty to be greatly reduced.

And social media just provides a good opportunity for brand personalization.

For example, describing a brand on micro-blog can be described as a successful thirty year old man or a twenty year old girl, avant-garde fashion or soft and luxurious.

With a personality, the brand is created by micro-blog or other social media.

Just like we watch animated cartoons, the cartoon image needs to be summed up by many language actions.

Brand is also the same, through many details, shaping your brand personality, to achieve "moistening things silently" effect.

If an enterprise really puts down its position, according to its product positioning and the characteristics of the consumer group, and packaging its products with the right "character", it will interact with consumers, and consumers will have a recognition of the brand. This recognition is different from the traditional relationship between the seller and the buyer, but will produce "friendship" like friends, even the fans of this brand.

In this way, brand loyalty and reputation will be very strong. Users will support the product of the company, and will take the initiative to participate in the process of brand building.

Even if something is not done well, the user will help the brand or enterprise rather than slander.