Four Ways To Improve Store Sales Performance

"Why no performance?" this is a lot of terminals.

Here, the store.

The first step: correct location selection strategy and improve performance.

1, similar shops gathered streets

In many places, we often see such a phenomenon, similar shops tend to be clustered in a certain block, which is more able to attract customers.

From the customer's point of view, there are so many stores to choose from, which means that the goods are complete, which can be compared with reference. The choice is wide and the price is not fair.

Therefore, store operators should not be afraid of competition. The more people in the industry, the better the popularity, the better the performance.

The business of shops is a business that gets together. Consumers choose to buy goods of their own satisfaction when they enter a particular trade area.

Gao Zhen Kun reminded shop operators to bear in mind that consumers can only conduct a direct comparison of products within a very limited range.

Therefore, as long as the shop next door does a little better, it can significantly improve the business performance of the store.

2. Areas with high population density

A place where people live together and population is concentrated is a suitable place for shops.

In places where population is concentrated, people have a large demand for commodities. If shops can be located in such a place and are committed to meeting people's needs, they will surely be prosperous. The shops in such areas are usually relatively stable.

3. Areas with convenient pportation

For example, the streets where passengers get off and get off are near the main stations, or the streets with very close customers.

It is convenient for most people to shop.

The second move: improving the quality of shops and shopping guides

Experienced shopkeepers can see from the sales statistics of shopping guides that excellent shop guides can easily increase sales performance by more than 20%.

The main source of profit for shops is mainly the temporary purchasing ability of customers. Excellent shop guides can correctly identify the customers' psychology and actively guide customers to make purchase decisions, so that customers can willingly pack their pockets and constantly accumulate repeat customers.

It can be said that the professionalism and sales ability of shopping guides will directly affect the performance of storefront.

Therefore, if the shops want to improve their performance, they must cultivate a number of excellent shopping guides in terms of personal professionalism and sales skills.

There are two ways to improve the professionalism and sales skills of guide salesmen. One is to improve continuously through their own hard work, the other is to receive professional training.

As a lecturer with rich experience in the front-line and training work, improving the professionalism and sales skills of shop salesmen is a constant pursuit of Gao Zhen Kun's life. He also wants to hand over some of the skills and methods he has learned to his obligations.

What is professionalism? Professionalism is a code of conduct that human beings need to observe in social activities.

If a professional person or an enterprise is likened to a tree, the root system is its professional accomplishment. The branches, stems, leaves and types are the representations of their professionalism.

If you want to flourish, you must have roots.

The quality of shopping guide can be promoted through the following aspects: {page_break}

1, cultivate a positive attitude.

Napoleon Hill, a successful scholar, has found that the key factor that causes the great contrast between success and failure is mentality.

Keeping a positive attitude can make people energetic, confident and persistent in pursuit of success.

For storefront shopping guide, we also need to have a positive attitude. Shopping guides have to face all kinds of customers every day. We must maintain a good attitude to face customers' objection, face the customers can smile and praise each other, discover beautiful things from the subtle work, and constantly encourage ourselves to go forward, it is a good way to improve sales performance and realize the value of life.

2. Good communication skills.

On the surface, communication ability seems to be a kind of ability to speak, but actually it contains more contents, including a person's ability to dress and talk and behave.

A person with good communication skills can give full play to his professional knowledge and ability to infect each other and leave the impression that he is "the best" and "I can trust".

In real store sales, it is the opportunity to test the communication ability of shopping guides.

Excellent shopping guide can observe the customer's purchase intention from the moment the customer enters the shop, and then match the good communication ability to further understand the customer's consumption psychology, and finally lead to sales.

3. Professional selling skills

Skill is the key to finishing the finishing touches.

A shopping guide should not only have professional knowledge, but also have a correct attitude. If there is no good selling skills, it is possible to fly the cooked duck at the critical moment.

The skills here are mainly reflected in the following aspects: to say, "can you talk about ideas"; to listen to, that is, "to understand the customers' feelings and to grasp the needs of customers"; to look at, that is, "to observe customers from the details, to pfer them to the needs of Huaxia Ceramic net, and to accurately grasp the timing of the paction"; to do well, that is, "to handle customer objections, and to skillfully facilitate the purchase of customers"; to think, that is, "to think of customers, to rush customers' urgency".

The third move: improving image management of shops

Store image management is one of the important factors that affect storefront performance. The key point is to enhance the appearance and professional quality of shop assistants.

As far as professionalism is concerned, there are no more details here. Gao Zhen Kun focuses on the management of onlookers in the next store.

First, the appearance of the store appears.

1, store logo.

The logo is a shop showing its business card to customers. Gao Zhen Kun has been engaged in many years of store sales management training. During the process of in-depth investigation into enterprise customers, it is often found that some terminal shops hang up other items on the background wall, sign wall and glass curtain wall, affecting the overall image and beauty of the storefront.

You know, a logo is like a person's face. Only a neat image can get a good impression from others. This is also true for shops.

2. Display cabinet.

The overall image of a store is made up of all the items in the store. The display cabinets, as the objects occupying most of the space in the store, must be consistent with the overall image design style of the store.

This involves color matching knowledge. Different colors bring different feelings to people. Stores should combine their own actual conditions, such as product characteristics, customer types, and so on, so as to cater for the needs of customers and bring comfortable visual experience.

Of course, the shape of display cabinets is also within the scope of design.

3, sound.

4, lighting.

The design of storefront lighting also has a certain impact on the shopping atmosphere of goods and shops. We should pay special attention to the brightness and brightness of the lamp. Too bright or too dim will affect the display effect of the merchandise.

The lighting design of the store should stick to the principle of not lighting the dead angle, and do well in the lighting district matching.

We should highlight the local key commodities, and display the texture and texture of commodities.

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5, commodity display.

The display of goods is an art, which covers many kinds of knowledge, such as aesthetics, visual arts and so on.

When we go on a trip, we will see a good cultural landscape design and stop watching it.

That is, it fully caters to people's aesthetic and visual requirements, and brings people a sense of comfort and beauty.

For the same shop display, good merchandise display and collocation can bring beauty to the enjoyment of the guests, and stimulate the desire of customers to hold their own.

About the skills of commodity display and other related knowledge, this is not going to be repeated. Gao Kun Kun will mention it in subsequent articles.

Two, store image design principles

At present, there are endless stores in the market of any industry. How to stand out in many stores? Here are six principles to note:

1, the overall aesthetic principle

The most important thing is to consider the overall effect of the store image.

We must be uniform, beautiful, eye-catching and clean.

The display of merchandise should match the shopping environment. The vivid display should match the neat and beautiful shopping environment, so that we can get a good display effect.

In the overall aesthetic requirements, in addition to ensuring the consistency and unity of the overall image, it is also necessary to ensure the harmony and unity of products and decorations in the store.

2, the principle of abundant goods

The rich products can give customers more choices, and at the same time, they will give customers a good impression of their products and attract customers' attention to a large extent.

During the holidays, the stores that sell drinks have placed their stock at the door to create a hot image to attract customers to buy.

But we should pay attention to the principle of goods richness, not just stacking all the goods together in a random way. We should pay attention to the distinction of display, the products of different categories and styles should be differentiated, and according to the different product positioning, we can make a difference in the display, so as to ensure that the rich goods can bring unlimited shopping daydream.

3, fully demonstrate the principles.

Leading products or products that have strategic significance to guide consumption should be fully displayed in the exhibition process. The products displayed should be as planar and three-dimensional as possible.

To ensure the full effect of display, and in the process of exhibition, we should introduce the cultural elements of products according to the strategy of product sales, so as to generate brand association and guide consumers' consumption demand.

4, new product priority principle

The newly launched products of the manufacturers should be displayed in the prominent position of the stores.

In the promotion of new products, manufacturers will focus on marketing within a certain period of time. At the same time, they will have corresponding advertising support, make full use of the advertising resources of manufacturers, ensure that new products can be promoted as new market selling points, attract consumers' eyeballs and improve sales ability.

5, the principle of being clear at a glance

The most important thing about the display of goods is to let the customers in the shop see clearly the various attributes of the goods, so that customers can quickly make judgments about whether to buy or not, and stimulate their impulsive purchase mentality.

This must be done:

Products with price tags should be oriented towards customers.

Every commodity can not be blocked by other commodities.

The display items that are not easy to see on the lower shelf can be tilted on display.

Attention should be paid to the difference of color difference between ribbons with similar colors.

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6, the principle of reaching out.

In the process of displaying goods, we should pay attention to the display height of products, strive to reach the reach of customers, enable customers to feel the texture of goods, and increase their understanding of products through touch, and strengthen their desire to buy. In the process of consumption, consumers prefer to directly touch commodities, instead of making decisions through observation.

Fourth trick: product promotion and promotion to enhance performance

Daily activities and monthly promotions are the true portrayal of the current industry market.

Terminal promotion and good service has become an important factor to improve the flow and turnover rate of stores. Therefore, how to do well the promotion and service of terminal is also an important weight for us to improve the sales volume of storefront.

1, promotion is the catalyst for performance improvement.

The psychology of Chinese consumers is more obvious. This determines that the first factor in a store is not to sell products, but to gather people first.

Only when the stores come to customers, will they have the opportunity to communicate with and communicate with the customers.

At present, the most effective and direct way to attract people is promotion.

Promotion is the function of activating the shop atmosphere and people's flow. The rest is to see how the dog helps the customer to make a deal.

Whether it is off-season or peak season, stores can create "hot selling" atmosphere in the store through effective promotion.

Short term promotions can attract some new customers, but also increase market share and store sales performance.

2, shop promotion process

The promotion process of general stores is:

1) set goals first.

2) promotion objects

3) promotion time (special time / store anniversary / news and popular topic craze / competitor promotion strategy decision)

4) sales promotion theme (stimulating consumers' shopping impulse / making sales activities easier to attract the attention of consumers).

5) promotion methods and Research (coupons / gifts / points / incentives / sales on-site display and fashion show / insurance, or old fashions / raffle)

6) media selection and analysis

3, shop promotion method

There are many ways to promote sales, as shop operators can not mention shop promotions, we know the special offer, discount these methods, in fact, different promotional methods, and ultimately achieve different results.

In recent years, with the rise of various media, business promotion methods are constantly being renovated. Like this February 14th Valentine's day, in Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Wuhan, Hongkong seven places, Tencent micro-blog also held an interactive activity called "loudest confession" on micro-blog's upper wall line.

The economy of the Spring Festival and the economy of Christmas...

Many years ago, these holidays were just Carnival sales of physical businesses.

But this year, micro-blog and SNS social networking sites are also unwilling to be lonely. Even if they do not participate in the sale of goods, Internet companies such as Tencent, Sina, Renren et al. Also want to rely on the opportunity of "emotional marketing" to monopolize the eyeball economy so as to take the advantage of users in competition.

There are many factors to consider in the promotion of store performance. Large businesses start from small businesses, grasp every key point from the details and do the best. Performance improvement will no longer be a problem.