The Hidden Rules Of Domestic Designer'S "Becoming Famous"

In 2009, the word "XX" became one of the best contributions of the Chinese football community.

But from the perspective of linguistics, "Bei" is placed in front of verbs, indicating passivity.

From behavioral analysis, it can be interpreted as succumbing to a convention commonly known as "hidden rules".

In China, there seems to be a circulation of different versions in every circle.

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Thus, the topic extends to why designers are "famous" and what is the "hidden rules" in fashion circles.

Representative: Shangguan Zhe

Trust has become the highest standard for defining a person.

Although most famous designers in China are bright spots, they are difficult to equate with the overall strategy for various reasons.

It is the only standard to cater for the rule of fame to throw away what has already been achieved and strive to become a reliable synthesis.

Graduated from Xiamen University, in 2007 and partner clothing brand "

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So far, garment series have been released many times.

The brand "SANKUANZ" designed by Shangguan zhe maintains a simple and practical style, and attaches importance to the texture and comfort of fabrics.

Another brand, "Undpromotion", has taken the design route to enhance the sense of design and fabric creation, and the style is slightly exaggerated.

A low key philosopher

Shangguan Zhe's friends all called him zhe Zi.

Zhe is living in Xiamen. He likes this city. "Xiamen makes me feel very comfortable.

There is not much to worry about.

I am very jealous of myself by focusing on what I like.

Shangguan's philosophy is not costume design.

After graduation, he founded a designer brand "Ji Er Zhi Wu" with several friends, and later renamed it "SANKUANZ". The studio reserved the name "Ji two", which was pure white with large and bright windows. When it was idle, Shangguan zhe occasionally stare at the photos of nick&nbspcave on the window.

It's his dream to make his favorite design with his companions.

Later, Shangguan zhe had his own shop. He bought a new green bicycle and walked between his home and his studio every day.

Lei Feng Lei

The simple life of the islanders in Xiamen made the original Shangguan Zhe, who was introverted, surprisingly simple. He said, "apart from working hours, I basically stay at home and do some boring things to kill time.

I was almost mentally retarded when I met new friends.

However, the ubiquitous fashion media never let him go.

By the end of 2008, Mr. Zhou Zhou, editor in chief of fashion gentleman, discovered by chance that he was no longer famous at the time. He liked to show off around like treasure, constantly recommended to his friends, and even actively contacted Shangguan Zhe to cooperate with international fashion brands.

Zhou Zhou said in his new book that there are three reasons for his love for Shangzhe: pragmatic design, understatement, and reliable price.

In the weeks of Zhou's efforts, the low-key Shangguan zhe has gradually become the focus of fashion. Some fashion parties began to invite Shangguan Zhe to participate.

For him, the colourful fashion party is like a monster, which makes him feel confused. "Some people have such talent, they are like fish in water under any circumstances, but I can not do that at all."

With the backing, Shangguan zhe did not grasp the opportunity to make good use of it, and even couldn't find a decent interview on the Internet.

He hoped to publicize himself by his works, "to make good works and not to let others burn when they are burned."

Shangguan zhe regarded all those who liked his clothes as his best friends, and his friends also regarded Shangguan zhe as his own person. No matter in the exclusive interview with the media or in his own Blog, he never let any chance to cheer him up.

Thus, Shangguan zhe turned his friends from the media into a lively Lei Feng in the fashion circle.

First of all, one.

Although Shangguan zhe had some fame, he still did not forget that he was a tailor.

His design is expensive, but he wants to sell clothes and let more people wear them.

This year, he opened an online shop in Taobao, put all his clothes on it, and sold hundreds of dollars cheaply, which is 1~2000 yuan.

In the mind of Shangguan Zhe, people in other places could also buy my clothes.

Shangguan Zhe's business in Taobao store is not bad, averaging about 20 pieces a month.

He said: "online stores can directly communicate with customers. They will compliment you and ask why you don't burn your clothes."

All in all, this feeling is cool. "

Until now, Shangguan zhe does not consider himself famous, nor does he want to have that day.

But it is undeniable that some of his good friends have become famous and are still trying to make him more and more famous.

Will he be famous?

Rule discussion

Is design the sole criterion for testing designers?

We do not want to see a good one.

Bury your talents in the marketplace and make clothes for your neighbors only once in a lifetime.

What we do not want to see, however, is a bad designer who strongly advocates himself in the media, and puts himself on the same aura of glory as he is.

A designer who does not know how to publicize himself is regrettable, but a designer who only knows how to publicize himself is disgusting.

With the development of China's fashion industry to the present day, whether the prestigious returnees or luxury customization, there is only one standard to measure, that is, whether the majority of fashion lovers love to wear the clothes you design, and whether your products can be PK in the same market.

If you only play the concept, then I think you can pform into an experimental scholar or a contemporary artist.

Now, is there really a lack of good designers to recommend in China?

At least, the answer is yes.

Representative: Xie Xing

What is said here is right and wrong. It is not so easy to get familiar with magazine editors.

It's not easy to become a popular designer, and let every magazine really need you.

Young Xie Xing is a versatile fashion packer.

He independently filmed fashion blockbusters, playing many roles from photography, makeup to image co-ordination, and sometimes even visiting guest models.

In order to achieve their own satisfactory shooting effect, Xie Xing started himself.

And the brand "T&nbspby&nbspZing" was established in 2006.

The accessories designed by Xie Xing contain strong expressive force.

The theme of the first accessory series "T&nbspby&nbspZing Wardrobe" is the combination of luxury elements and life elements. Inspiration comes from things that are easily overlooked in life, such as old clothes, rusty chains, razor blades used, and childhood dolls.

Xie Xing designed these elements as the main body of some accessories, and at the same time supplemented precious materials such as jewels and crystals to form a strong visual contrast.

His latest product is the jewelry accessories series called "T&nbspby&nbspZing&nbsp925". The theme of the design is the combination of precious stones and 925 pure silver. The design focuses on simplicity and detail, trying to present the natural beauty of the material.

The darling of the media

Looking back at Xie Xing's resume, you will find a series of identity related to fashion media: 16 year old professional graphic model, 18 year old part-time job as stylist, 20 years old, set up a personal clothing custom brand "T&nbspby&nbspZing", 21 years old as a full-time makeup artist, 23 years old as a photographer.

People have to admit that Xie Xing is the darling of Chinese fashion media.

Xie Xing is so popular that he also has the reason for his success.

Xie Xing was able to dig out the expressive strain of aesthetic feeling in fashion photography, which not only made him successful, but also indirectly made his accessories brand.

In 2005, Xie Xing was only one.

In the process of cooperation with magazines, it is found that the clothes and accessories provided by the editor often fail to show their creative intentions perfectly.

So he sprouted his idea of design.

"There are no more brands to choose from me, which compels the next time to do the modeling again, DIY ahead of time to produce the ideal jewelry and clothing accessories."

Become famous by work

Thanks to his own design accessories, Xie Xing has been fully deployed in his work, and the opportunity to cooperate with more stars and media has also come.

Each media cooperation is an excellent publicity for Xie Xing and his brand.

In the process of an advertisement, Xie Xing's design caught Fan Bingbing's attention. "When I came out with a homemade string of natural purple crystal, pearl and SWAROVSKI crystal, Fan Bingbing opened his eyes and asked me where I came from."

After knowing Xie Xing's masterpiece, Fan Bingbing strongly asked Xie Xing to take all the works of this series. "Give twenty percent off, I want it all."

In the end, he did not sell the first accessories to Fan Bingbing.

Because for him, the accessories are like new born babies, though there are flaws, they contain infinite possibilities.

"It is a great encouragement to me at the beginning of the design work.

Suddenly, I can design my own brand like a professional designer.

Thanks to the work, Xie Xin's new works will be enlarged and publicized to the greatest extent.

He believes that the media is the best stage to display his works. "Even if the best works are to be seen, only the media can do it."

Xie Xing has not yet had a professional accessory design studio, but only vacated a room at home to do manual work.

More often than not, as a photographer or stylist, he kept wandering among the fashion media, using his creativity and his own accessories to provide a large group of visual blockbusters for the media.

As the darling of fashion media, he and his brand can go further.

Rule discussion

How can designers promote the fashion media?

Every designer is willing to publish his works in various forms.

However, how to make their design work stand out from the massive single products and how to let them be right and left in the fashion circle becomes a magazine competing object. This is a question worth thinking by designers.

Young Xie Xing has provided a reverse mode of thinking. He, as a photographer or stylist, implanted his own design in the blockbuster of fashion magazines, making it an integral part of the composition, even the highlight of the whole blockbuster, which maximally displayed his own aesthetic ideas.

In addition to winning the praise of fashion media, it has also given its design works unique publicity opportunities.

In fact, every outstanding designer in China has a good educational background and unique aesthetic concept. Besides designing clothes, it is bound to involve other fields.

How to make use of their unique knowledge and creativity to achieve a deeper interaction with fashion media, so that the design works can not be used at all, this is an interesting learning.

Representative: Lu Kun

It is of course not possible to be strong enough to be able to advertise and talk enough.

Lu Kun is currently one of the representative designers in Shanghai. He created the brand "LUKUN" under his own name, and he made a series of garments and customization.

Lu Kun has a strong Shanghai complex. The city night meetings and colonial buildings are all the source of his endless design.

He has been trying to excavate the unique charm of the old Shanghai women, so in his design, most of them use sharp contrasts and tight lines to highlight the female body curves. In the details, a large number of Chinese elements such as embroidery, buttons, beads and so on are used to show the old Shanghai customs.

In his aesthetic view, women in old Shanghai in the 30s of last century are all models of beauty.

At the same time, Lu Kun is also interested in creating the charm of mature women. He said his target of service is a mature woman, not a little girl. The biggest purpose of design is to make women more sexually attractive.

And this represents the image of women in old Shanghai, mature and romantic.

Party leader

In 2004, Lu Kun had a shabby factory building in Maoming Road south of Shanghai. It should be twenty five six square meters, divided into two layers.

The following is used for shop display. Lu Kun usually changes clothes on it, just like a little tailor of the old style clothing shop.

At that time, Shanghai had just started fashion parties and brand activities, and Lu Kun was the most communicative designer at that time.

In order to publicize himself, he meticulously prepares his own form every day, takes his mother and brokers, and goes out from a small factory, submerged in every bustling fashion Party in Shanghai. He needs to find a stage to show himself, because he knows that his future customers will be in it.

In those days, Lu Kun won the new trend of Chinese fashion.

Awards.

Marriage with topic queen

In December 2007, "topic Queen" Paris&nbspHilton came to Shanghai to attend the MTV super ceremony.

That was the moment of Paris&nbspHilton's strength, and the incarceration and the burst of nude photos made her the most popular object in the global media.

Before she arrived at the hotel, she received a mysterious gift arranged by the sponsor. It was a dress designed by Lu Kun for her. The color was pink, the style was repaired, and the hem had lovely fluffy yarn.

She obviously liked Lu Kun's design very much. In the private time outside the trip, she came to Lu Kun's studio and spent 3 hours trying out all the clothes in Lu Kun's studio and picking out six sets.

"I did my homework before, and I was confident that she would like my design."

At that moment, Lu Kun became the focus of the fashion stage.

"I didn't think they were reporting me. The main thing was to report her. She was the leading character.

I was just lucky at that time. "

During the most beautiful period, when Lu Kun joined the Party, he would hide in the corner and observe the woman. He waited with anticipation, waiting for someone to ask him curiously: "are you Lu Kun?"

This is a show off, but it is also a sign of confidence.

He believed that all women would like his design, and after he became famous, he would try to find him and please him, instead of making merciless satire on his design.

Harvest in the future

After two years, Lu Kun released his works in Singapore Fashion Festival, London Shangri-La Hotel, Moscow fashion show, Shanghai F1 ring runway and this year's Mexico fashion week. He said that now he only regarded fashion party as a relaxing place, but only willing to get together with old friends who could not keep in touch with each other on weekdays.

The change of social status reflects the change of his mentality. Now Lu Kun is working hard and enjoying the harvest after hype.

Rule discussion

What kind of designer topics do we need?

Strictly speaking, designers are not a public figure. However, for the consideration of commodity marketing, designers sometimes need to create some topics to increase the exposure of their brands.

Indeed, borrowing stars is an effective means, but this is not a fast lane that can be achieved without effort.

Packaging a highly recognizable star requires designers to really bring their own creativity into play and excavate the deep aesthetic feeling of stars from a unique aesthetic perspective, which is much more difficult than clothing design itself.

We hope to see designers create topics, because this can bring more exposure and business interests to him, but we need to see behind the designer's topic a continuous effort.

And while Martin&nbspMargiela keeps people interested in their works, they can always show their faces in a mask. Can not it be said to be a high lever means to maintain the topic?