Yalu'S "Free" First Entered The CHIC Women'S Wear W4 Hall.

　　 CHIC2011 It will be held on March 28~31 in Beijing China International Exhibition Center. This exhibition, the Yalu group, which is famous for its down jacket, has changed its traditional tradition of Yalu down jacket series for the first time. CHIC Women's wear W4 hall, the flagship four seasons costumes brand "Freedom" has become a highlight of this exhibition.

At the same time, the company has made great efforts to develop the brand of Yalu, and has also focused on cultivating the sub brands such as freedom, Lan Bing, 100 Fu Lun and ollow, accurately positioning and subdividing the market, effectively developing multi brand strategy, effectively covering the target audience, and ensuring the consistent and effective development among the brands. Practice has proved that the integration of sub brands has promoted the sales performance of Yalu group. The ultimate goal of Yalu group is to develop into one of the most professional apparel brand operators in China. Gu Zhenhua, chairman of the board of directors of Yalu group. The adjustment of the CHIC2011 exhibition strategy reflects that Yalu Group continues to develop a strategy based on down coats. Meanwhile, it has made a major strategic adjustment to the overall development of the group.

Founded in 2003, the "free" brand is located in youth, fashion and personality. The main consumer group is located in 18~38 year old urban fashion young people. Through the differential positioning and product style segmentation with Yalu, a strong complementary structure has been formed between Yalu and "Yalu". "Free" is closely related to the pulse of fashion. It is one of the most potential brands of Yalu group. In the spring and summer of 2011, the "free spring" summer clothing series will first be listed on more than one hundred terminal sales outlets and direct stores in the country. The autumn and winter products series will continue to rely on Yalu group's many years' design and development advantages of cold proof clothing, and will be launched vigorously. The market expansion and terminal construction activities in 2011 will continue on a large scale and wide scale. It is estimated that more than 150 new standard flagship stores will be built nationwide this year, with a total scale of over more than 300 stores, forming a complete marketing channel and four seasons product R & D, production and sales.