Clothing Domestic Demand In 2011 Will Become A Powerful Driving Force For The Development Of The Industry.
According to the data released by the Ministry of Commerce, in January this year, 3000 key retail enterprises monitored by the Ministry of Commerce achieved 26.6% sales growth over the same period last year.
Among them, sales of clothing, shoes and hats increased by 37.2% and 33.2% compared to the same period last year. The growth rate was 18.2 and 13.4 percentage points faster than that in December last year.
The industry generally believes that
Two thousand and eleven
Clothing domestic demand will continue to become
industry
The strong driving force of development will lead to a golden period of growth in China's clothing consumption in the next ten years.
Chen Dapeng, executive vice president of China Apparel Association, pointed out that domestic demand in recent years
market
It has outperformed the export market and has become the biggest driving force for the development of China's garment industry.
In the future, the huge domestic market will be the main battleground for the competition of clothing brand enterprises.
In addition, a report of the China clothing association also pointed out that expanding domestic demand and stimulating consumption is one of the core themes of China's economic policy in 2011.
Under this premise, domestic demand is bound to maintain a steady growth trend.
At the same time, the domestic garment mature market is revitalized and the emerging market is growing rapidly. In 2011, it will be a year of steady and rapid growth of domestic demand for clothing.
With the development of rural urbanization and urbanization, big developers will intensify their efforts to develop the three or four tier cities, improve their network coverage and accelerate the spread of new lifestyles, which will catalyze the further development of urban clothing consumption.
Zhou Haijiang, President of the red bean group, one of the representatives of men's wear enterprises in China, said that for enterprises, the biggest opportunity for 2011 is the expansion of domestic demand.
In recent ten years, China's economic and economic development is very fast. The State encourages domestic demand, which will bring many opportunities for enterprises, and enterprises must seize it.
In fact, from the economic data during the "11th Five-Year" period, the domestic demand for clothing has maintained a relatively fast growth rate.
國家統(tǒng)計局發(fā)布的數(shù)據(jù)顯示,過去的5年,國內(nèi)服裝類消費每年都保持了20%以上的同比增長,增速均明顯高于當(dāng)年社會消費品零售總額增速———2006年,我國社會消費品零售總額同比增長13.7%,其中,限額以上批發(fā)和零售業(yè)服裝類商品零售額增長20.0%,增速高于平均水平6.3個百分點;2007年,全國社會消費品零售總額同比增長16.8%,其中,限額以上批發(fā)和零售業(yè)服裝類商品零售額增長28.7%,增速高于平均水平11.9個百分點;2008年,全國社會消費品零售總額同比增長21.6%,其中,限額以上批發(fā)和零售業(yè)服裝類商品零售額增長25.9%,增速高于平均水平4.3個百分點;2009年,全國社會消費品零售總額同比增長15.5%,其中,限額以上批發(fā)和零售業(yè)服裝類商品零售額增長20.8%,高于平均增速5.3個百分點;2010年,全國社會消費品零售總額同比增長18.4%,其中,限額以上批發(fā)和零售業(yè)服裝類商品零
Sales increased by 24.8%, higher than the average growth rate of 6.4 percentage points.
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