Professional Market Of Spinning And Clothing: How To Make Independent Brand The Core Competitiveness

Only the independent is their own, how to pass the brand.

Zhejiang Haining China Leather City

Government support creation

As the leader of China's leather fashion industry, fashion has become the outline of development from "leather fashion to Haining" to "I see the fashion in the world."

Encouraging enterprises to create famous brands, improving their competitive advantages with quality advantages, and exploiting market advantages with product advantages are the long-term adherence of Haining's leather industry.

Haining municipal Party committee and municipal government actively encourage enterprises to carry out branding development and reward enterprises that create famous brands. The leather city management committee also takes effective measures to support them.

Under the guidance and encouragement of the government, brand awareness has been constantly enhanced, and the enthusiasm for creating brand names is getting higher and higher. Fur enterprises have invited domestic and foreign fashion designers to join in the competition to create all kinds of leather and fur design workshops, not only actively participate in various kinds of clothing and Clothing Fair, but also take the initiative to go abroad, pay attention to the fashion releases of Paris, Milan and London, visit Japan, Korea, Italy and other countries, set the market pulse, and cooperate with international brands and famous brand clothing companies.

More than 1000 designers are now gathered in Haining.

At the same time, Tsinghua University Academy of Fine Arts and The China Academy of Art set up a test base here, leather fur clothing and art colleges and universities cooperation, so that enterprises can see a broader space.

The pformation of leather fur products is to enhance the value added by quality improvement. Haining leather clothing is from low to high, from export to brand, from ODM to OEM, and the design content of products is a success.

It can be said that the leather goods in Haining are already being sold.

So far, two brands of Mmonu and snow leopard have become famous brands in China. The white collar has become a well-known trademark in China, and a large number of famous brands in Zhejiang have been born.

While actively cultivating brands, many famous brands have been introduced and their own brand effects have been created.

Tianhong clothing city, Changshu, Jiangsu

Four ways to cultivate one's own brand

Independent brand is an important starting point to measure whether a market can develop sustainably and has vigorous vitality and competitiveness.

Changshu Tianhong clothing city in supporting and nurturing its own brand, summed up is the four ways, namely, heaven, earth, humanity, Wang Dao.

Providence: strengthening the construction of soft power of merchants

Tianhong clothing city has excellent service and management, relying on the core business district of Changshu Garment City, assisting the prosperous people and paying attention to the upgrading of the strength of market merchants.

At the beginning of its business, Tianhong garment city was positioned as a brand fashion and creative industry base. Tianhong garment city was used as the cradle of cultivating outstanding merchants, and spare no effort to enhance the soft power of business competition.

Tianhong clothing city has always encouraged merchants to own their own brands, giving full support to the network, media and e-commerce through the big platform of Tianhong garment city.

Tianhong clothing city has five in one mode of publicity: Tianhong website, SMS platform, Union Press, TV station, outdoor kanban.

Through the four seasons of spring, summer, autumn and winter, clothing Expo week, regular brand wholesale guide, Tianhong clothing city brand to promote the Yangtze River Delta.

In addition, having detailed plans to do more publicity for independent brands is also one of the advantages of Tianhong, such as regular production, creating independent brand publicity materials, popularizing independent brand knowledge, and carrying out self brand registration training and guidance by stages and batches of key objects, forming a good atmosphere for creating brand operation.

Authentic: providing brand registration help

Tianhong clothing city has contacted many brand agencies, giving strong support in brand registration, brand building and brand promotion.

Tianhong clothing city proposed "take the first grade wholesale road" and formulated the "Management Convention", invested a lot of manpower and material resources in all parts of the country to publicize and popularize, and sent the brand product manuals regularly to the channel merchants, attracting buyers from all over the country to seek cooperation.

"Do a good thing for business people, find a problem every day, solve a problem, coordinate a thing"; launch "Tianhong clothing City Service Star" rating activities; publish the sales personnel training manual, teach sales skills, improve service quality, help merchants win better business opportunities, strive for various preferential tax policies, reduce business costs, organize professional training, help merchants achieve "five basic standards", and give positive guidance in shop decoration shop two shop training.

Humanity: pay attention to brand channel construction

Tianhong clothing city has a strong development team. One of the main tasks of this expansion team is to expand the brand of Tianhong merchants.

Since 2010, Tianhong garment city has become a strategic alliance with Jiangsu's more than 80 garment markets, and has exported many brands of Tianhong clothing city.

Tianhong clothing city first proposed that the wholesale price of clothing with the brand and the same style is nearly 20% less than that of Shanghai and Hangzhou. This will not only reduce the operating costs of the brotherhood market merchants, but also provide a stable guarantee for the brand development of the rainbow merchants.

Wang Dao: policy support to widen the living space

At the beginning of its own brand, there is still need for policy support. Tianhong clothing city actively formulating its own brand support policies, such as letting owners reduce the rental of shops and give longer lease periods.

Market managers actively support their own brand advocacy fees and support for channel construction.

At the same time, we will conduct annual reviews of independent brands and give material rewards to merchants who have better performance in their own brands.

At present, the brand of Tianhong garment city is still in its initial stage, but the work of creating its own brand is extremely urgent. Only when the scale of the independent brand is expanded and the independent brand develops healthfully, can the rainbow and the vast number of merchants achieve a win-win situation.

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Zhengzhou Jin Rong commercial city

Boost women's clothing in Zhengzhou

In the past, the impression of Zhengzhou Jin Rong trade city is the middle and low end clothing wholesale market. This image not only hinders the development of enterprises, but also restricts the development and brand construction of Zhengzhou women's clothes.

According to the statistical data of Henan garment industry association, there are 7900 garment enterprises in Henan, which sell 400 million pieces (sets) of clothing annually to the whole country, with an output value of about 50000000000 yuan.

The single Jin Rong commercial city has brought together more than 92% of Zhengzhou women's wear brands, witnessing the whole process of local clothing from imitation to OEM, from OEM to self created brand.

However, according to incomplete statistics, there are more than 1000 women's clothing enterprises in Zhengzhou, similar to the development of women's trousers in Zhengzhou four years ago.

The first step in cocoon production: increasing R & D efforts

With Zhengzhou, Xingyi Lu, nlun, Ya Li Da as the representative of the women's trousers in Zhengzhou gradually become a foothold in the domestic market, the development of women's trousers to match the women's clothing is even more urgent, Zhengzhou garment industry is solving the "development of the bottom up" development dilemma.

In May 24, 2009, sponsored by the China clothing association, the Henan apparel industry association and the 27 District People's Government of Zhengzhou, China's Zhengzhou 27 garment industrial park, Yufa Jin Rong commercial city, Zhengzhou 27 garment (women's trousers) Industrial Development Co., Ltd., Zhengzhou City Chamber of Commerce and Garment Association, Zhengzhou Garment Association, Zhengzhou 27 District clothing association jointly organized the "2010 Zhengzhou women's clothing new conference" in the Zhengzhou city hall.

The colorful lights scatter the changeable colors, and the dynamic music frightens the fashionable notes. Under the interpretation of professional models, the 11 women's clothing enterprises such as crane Fu, Mei Xin, Xie man super, Hirano, Kell Li, Ai Qi, rain's voice, Lei Gui Gui people and so on, are elaborately designing 2010 Zhengzhou women's wear new products to shine brilliantly.

According to Wang Jianshu, chairman of Henan Yu Fa Real Estate Co., Ltd., 11 women's clothing enterprises are all settled in the Zhengzhou commercial city of Zhengzhou.

He said that as the wholesale market of women's clothing in Zhengzhou, Jin Rong trade city has more than 500 women's clothing factories in Zhengzhou.

In order to push the brand of Zhengzhou women's clothing, Jin Rong's trade city has played the role of "big market, wholesale and large circulation", undertaking the market output of Zhengzhou women's wear and women's trousers 80%.

To hold the "2010 Zhengzhou women's wear new product conference" is to show Zhengzhou women's dress stunning to the world and enhance the influence of Zhengzhou women's clothing brand.

The second step of making cocoon into butterflies: creating a boutique Street for women's wear

The dormant Zhengzhou industry began to exert power for many years, and 53 Zhengzhou women's wear image shops first appeared in early 2010.

It's the first time that local women's clothing has been concentrated in a street.

They have been together for a while, and are considered by the outside world to get rid of the short board of Zhengzhou's development.

Zhengzhou women's clothing, which had been scattered around the market, began to rally from this day.

Hirano, Zhuang Jiao, Mei Xin, Hefu, Kelly, Lei Jin noble, Xin Guan family, and other women's clothing brands in the province coincide in a street. At this point, Henan's local women's wear brand street is unveiled in Zhengzhou women's clothing collection town.

The newly unveiled Zhengzhou women's wear shop has a large number of "fan children" in terms of decoration style and product display, which makes us look forward to the development of the independent brand of Zhengzhou women's clothing.

They also hope that in the next three to five years, they can make Zhengzhou women's clothing the regional brand that has been called in the whole country like Zhengzhou's women's trousers, and cultivate three to five famous trademarks and a number of competitive personalized brands.