Two Sessions: Shoemaking Industry To Take The Lead In High-End Manufacturing

"12th Five-Year" is a critical period for China to readjust its industrial structure and pform its economic development mode. As a labor-intensive industry, shoemaking industry is facing a difficult choice after rapid development. The development mode of pursuit of quantity expansion and low price competition has begun to shackle industry development. Under the background of vigorously adjusting the industrial structure and changing the development mode, the pformation and upgrading of the footwear industry is also inevitable.

Market segmentation to avoid homogenization, lean production to management benefit, technological innovation and brand building to enhance product value-added.

Lean production, bid farewell to low efficiency

In the lean production demonstration line of the two branch factory of Guo Hui, green is the main theme here. The aisle has a pot of greening plants every few meters. The production line is also covered with green ornaments. It is full of vitality. But the garden work environment is not the fundamental difference between the lean production and the traditional production line.

The production of most shoe making factories is generally divided into three stages: cutting, sewing, and forming. The parts processed in each process are concentrated together, and pported to the intermediate storehouse by the special person. After counting the quantity and matching them, they are further divided into the next process. The raw material to the finished product line will take at least a week.

Lean production connects three main processes to form a smooth production line.

According to the introduction, after the pformation of the two branch plant's production platform, the production efficiency has increased by 30% at least, and some efficient teams and groups can even increase 50% - 60%.

After years of intensive cultivation, the footwear industry in Quanzhou has brand and manpower advantages, but it does not have the management advantage. The low production efficiency is a lot of small and medium businesses.

Technological innovation drives brand upgrading

By putting the distance sensor into the shoes, when the two pairs of shoes reach a certain distance, the mother and the child's shoes will send out a melody, so that the child can always be in the safe eye of the mother. This is the new shoe product made by Jinjiang winkle Shoes Co., Ltd., which is specially designed for young mothers.

In recent years, a number of high technology products have been unveiled in some shoe industry's small and medium-sized brand ordering meetings in our city, which are refreshing, such as a warm health shoes launched by wild shoe company, and a high-end gift shoes series developed by high-end shoe makers for high-end gifts.

Small and medium-sized enterprises in Jinjiang have implemented the strategy of "going high", which shows the courage and wisdom of enterprises to promote brand upgrading by technological innovation.

In recent years, the R & D investment of shoe enterprises in Quanzhou has been increasing. The enterprises on the scale basically have their own R & D laboratories. Anta, Jordan, and 360 degrees and other large independent brand enterprises have closely integrated the innovation and brand influence of the enterprises, and used high-tech means to enhance the added value of the products.

Anta's sales increased by 30% over the same period last year, and its profits increased by 40%, and the tax revenue reached 700 million yuan.

Ding Shizhong, chairman and chief executive officer of the company's board of directors, attributed the growth of his performance to two reasons: first, the successful shaping of the brand; the breakthroughs in independent innovation and scientific research investment.

Last year, Anta invested more than 200 million yuan in research and development, more than 30 patents were added, and a design center was set up in the United States, with more than 1000 R & D teams.

It is also understood that the footwear industry in Quanzhou

Product extension and new market development

In the Quanzhou footwear industry dominated by sports shoes and formal leather shoes, a "casual breeze" is quietly blowing up. In the future, it will continue to expand the territory of the shoe industry.

A group of sports shoes, women's shoes, business men's shoes and even shoe materials enterprises have been pformed, making the casual shoes market appear competitive and competitive, and extend to casual wear and so on.

Shishi bulls giant shoe company is speeding up the development of casual wear, leather goods and denim market, with a view to better interaction with casual shoes in the future.

Shishi Mu Lin Sen Shoes Co., Ltd., known for its production of business casual leather shoes, has announced that it will march towards the outdoor sports market and will also develop towards dress in the future.

With the development of the demand for shoes from the original cloth shoes to leather shoes and sports shoes, now it is developing towards leisure, fashion, business, outdoor and so on. Entering the leisure industry has become a brand new attempt for the footwear industry in Quanzhou to implement multi category strategy. It also reflects the innovative spirit of enterprises in the face of the multiple needs of the market.

Following the footsteps of sports shoes to the sporting goods industry, the trend of the integration of children's shoes and children's clothing in Quanzhou children's shoes enterprises is becoming more and more obvious.

The first batch of Bumblebee's first shoe and clothing integrated stores have been unveiled throughout the country, and the ABC brand spring summer clothing series has been on the market all over the country.

In order to get rid of the low profit and pursue the brand's sustainable development needs, enterprises have begun to expand their journey, and the clothing market with higher profits has become the goal that enterprises must first take.

In the new era, shoemaking enterprises must adapt to the changing market, formulate comprehensive innovation strategies, and constantly introduce new products, so as to remain in the fierce market forever.

We believe that in the 12th Five-Year, around the main line of changing the mode of economic development, the footwear industry will make breakthroughs in lean production, independent innovation and product research and development.

At that time, bottlenecks restricting the development of the industry will be alleviated, and the pformation and upgrading of the industry will achieve initial results and competitiveness will be greatly improved.