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One China Buys Fashion Week In Your Eyes.

2011/3/11 9:13:00 71

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Immersive experience at the show is always very good.

As a buyer, every time I go to fashion week, I will see the show first, then I will go to the brand exhibition hall to pick up the order. To go to the exhibition hall means real work, so now I watch fewer shows and avoid seeing the same thing two times. Of course, the experience at the show is always very good, and the display in the exhibition hall after all is just a display of every item, and the press conference is the presentation of the designer's completely new concept of the new season.

　　 Rag & Bone 2011-12 autumn winter women's wear New York released

This time I saw Richard Chai Love, Rag & Bone, Jen Kao, Cushnie et Ochs, Jenni Jenni, New York, Bone, Jen, Bone, Jen and so on. Rag&Bone fashionable American style baseball coats and Jen Kao bold colors brighten my eyes, but my favorite series is Preen. The brand used to make tight and prominent body curves. Dress But in recent seasons, some new fields have been opened up. For example, the length of skirts is no longer as shocking as before, but rather down to the knees. In addition, I also appreciate the color matching of this series.

In general, in the autumn and winter of 2011, the New York fashion week was blowing the American style, and the Ivy campus and Western folk custom often appeared alternately. The coats and coats are all eye-catching. The colorful colors continue from spring and summer and appear on the felt dress. In addition, according to my observation, many designers love the split skirt in this season. Preen and Jenni Kayne show. {page_break}

Fashion bloggers in Fashion Week

From the Lincoln Center and the Milk Studios show, the rise of fashion bloggers did give me a big impact. The first row of seats has been occupied by many of them. During the fashion week, I also became a blogger, giving some live reports for the fashion micro-blog of the Bund pictorial. But I personally don't like to write micro-blog on the show, or even take pictures. I don't think I can concentrate on the show itself.

For fashion lovers, micro-blog is definitely a good thing, but from the perspective of our retailers, a lot of reprinting is not necessarily a good thing. Now, a new model is released from the moment. micro-blog After second days of mass media coverage, they were reprinted for second times. When some stars wore their red carpet before everyone else, they did not know how many times they had appeared in magazines. At the same time, the process of clothing production to transportation has not been shortened at all, or maintained for about half a year, so the pressure of final sales falls on our retailers.

The atmosphere in the exhibition hall is totally different from the fashion show, and there is no media presence. After abandoning the sense of form of T, what you see is the most authentic aspect of new clothes. There are many styles that cater for sales in addition to the styles displayed on the show. Taking Jen Kao as an example, the costumes on display are all very exaggerated. Although I like it very much, I don't worry about the price of the product, even if my customers will accept that design is also a problem. However, I found many good compromise designs in her exhibition hall, such as a long dress that I had already ordered. Boy by Band of Outsiders this season has a lot of long rabbit fur coat also deep my heart. The benefits of micro-blog are revealed at this time: every picture I send is like a simple market research, which gets the most comments and the number of times it is forwarded.

This time I talked with jewellery designer Eddie Borgo. He was very interested in the Chinese market. He even studied micro-blog and Renren, and let me give him some suggestions. Though there are more and more Chinese faces in New York fashion circles, you can still feel that Japanese media and retailers have received more respect here. The shows I went to are basically new designers, but they already have a lot of market in Japan. By contrast, the market in China has not yet developed. So I think Chinese fashion practitioners should still try harder and not be too quick to get carried away.